Xiv cloud machine_webinar_090414

IBM XIV – The Big Data and Cloud Machine
© 2012 IBM Corporation© 2014, IBM
Jinesh Shah
Infrastructure Specialist, GIST, IBM

What’s wrong with World Class IT Organizations - Inefficiency
IBM Study of 700 Customers reveals issues and provides answers
Only 1 in 5
clients have highly efficient IT
infrastructures
© 2014 IBM Corporation2
and 100% are significantly over spending
in storage with budgets flat
highly challenged to resolve
23%
do no capacity
planning
85%
have no show
back
capabilities
70%
do not use a
storage catalog
90%
have little to no
process
documentation
30%
have archive
processes
70%
do not use
storage
virtualization
68%
are not using
de-duplication

Cloud Computing Allows Companies to Rethink IT and Reinvent the Way They do Business
Efficiency
Transformation
60% of CIOs plan to use cloud - up from 33% two years ago.
55% of business executives believe cloud enables business transformation
Rethink IT
Reinvent Business
• Faster time to market for new services
• Increased focus on differentiated
Efficiency
Transformation
Sources: 2011 IBM CIO Study, London School of Economics, December 2010;
Sand Hill Group, March, 2012; IBM Institute of Business Value, Feb. 2012
Rethink IT
• Rapidly deliver services
• Integrate services across cloud
environments
• Increase efficiency
• Increased focus on differentiated
processes
• Meet changing customer
expectations
$625 Billion can be saved by US businesses over the next 5 years by using clouds

Respondents who say analytics
creates a competitive advantage
57%
Organizations achieving
a competitive advantage
with analytics are
2.6x
Analytically sophisticated companies outperform their competition
2010 37%
Analytics has evolved from business initiative to business imperative
57%
increase 2.6xmore likely to
substantially outperform
their industry peers
Ratio of respondents who indicated analytics creates a competitive
advantage to those who indicated it did not and the likelihood they
also indicated their organizations was “substantially outperforming
their competitive peers.” The ratio was 2.0 to 1 in 2010.
2010
58%2011
37%
Source: The New Intelligent Enterprise, a joint MIT Sloan Management Review and IBM Institute of Business Value analytics
research partnership. Copyright © Massachusetts Institute of Technology 2011

Outperformers strongly differentiate their organizations in three key areas
57%57%
8484%
more
54%54%
108108%
more
Outperformers are twice as good at deriving value from data
54%54%
108108%
more
Source: Q22 “How good is your organization at driving value from data? [Today]” (n=631 to 636)
31%
Translate insights into action
26%
Draw Insights from data
26%
Access to data
Analytics is evolving… from business initiative to business imperative

IBM Smarter Storage
International Business Machines
Why Architecture Matters

Storage Economics… Cloud and Big Data
Optimized Storage
TIME/CAPACITY
OPEX
CAPEX
€
Up to
75%Opex Optimized Storage
Commodity Storage
Simplified Management
– Improved admin productivity
– Lower skills required
Fewer Servers & Network Connections
– Fewer cores & connections
– No need for Fibre Channel SAN
Higher Storage Utilization
TIME/CAPACITY
CAPEX
€
Guaranteed SLAs
Across Diverse
Workloads with IBM
700TB Managed by
One-half Administrator
with IBM Storage
Energy Cost Reduced
by 50%... Admin: a
Few Hours per Week
No Longer Juggling
LUNs to Avoid
Hot Spots...
6XBig Data growth
2010 - 2015
Commodity Storage
Optimized Storage
Higher Storage Utilization
– Deliver SLAs with increased utilization
Lower Software License Costs
– Fewer cores
– Database, infrastructure, SW
Lower Environmental Costs
– Power / cooling, floor space

XIV Grid Architecture
Host
Host
FC
iSCSI Interface Module
Data Module
Interface Module
Inter-module
Connectivity
Host
UPSUPS UPS
Data Module
CPUCache Disks SSD
Full Rack – 80 / 325 TB
• 6 - 15 modules (90 Intel cores)
• 180 1/2/3/4* TB SAS disks
• 360 / 720* GB memory
• 24x8 FC, 12x10 or 22x1 Gbps iSCSI
• 6TB SSD Cache (optional)
Min. Rack – 28 TB
• 6 modules (36 Intel cores)
• 72 1 TB SAS disks
• 144 GB memory
• 8 FC, 4x10 or 6x1 Gbps iSCSI
• 2.4 TB SSD Cache (optional)
* 720 GB of memory with 4 TB drives

XIV Advantages: Radical Simplicity - How is XIV different?
vs.vs.
XIV Virtualized Storage SoftwareXIV Virtualized Storage Software
Module ModuleModule Module Module
Interface Interface
CPU
Interface
CPU
Interface
CPU
Cache Cache CacheCache
Module
ControllerControllerCPU
Module
SwitchingSwitching
XIVTRADITIONAL
JBOD JBOD
JBOD
SwitchingSwitching
Module ModuleModule Module ModuleModuleModule

OracleOracle
Data is spread across
all drives
Even Disk utilization
NO manual intervention
Architecture Review: XIV Data Distribution
XIV
ExchangeExchange
New LoadNew Load
VMwareVMware
ERPERP
No Tuning
No Hot-Spots
Ground-Breaking Architecture
Growth is simple by
adding modules
Data redistributes itself
to keep the system
balanced

Exceptional functionality is standard:
Enterprise Features Set – at No Extra Cost
• Snapshots (read/write – Clone, Always
Differential)
• Synchronous and asynchronous
mirroring
• Consistency groups
• Thin provisioning with space reclamation
• Data migration and online volume
mobility
• Reporting
• Live maintenance; non-disruptive
microcode load
• Access control
• Quality of Service (QoS); SSD caching
(optional)
• Event management, statistics and
performance management
• Simple and intuitive GUI; easy CLI
• Seamless integration with leading
IBM Hyper-Scale: Manager, Mobility, Consistency
IBM XIV OpenStack driver
Security / Compliance –
• Data at rest encryption
• Active Directory and LDAP integration
• USGv6 certified – support for IPv6 and IPSec
Mobile: XIV Dashboard for Android and Apple
• Reporting
• Self-healing and self-tuning after
hardware changes
• Seamless integration with leading
operating systems and host platforms

XIV Scale-Out: Hyper-Scale Agility
Nondisruptive online migration of volumes
Key benefits for the cloud:
–Scale out capacity & performance
–Execute aggressive thin
provisioning for even greater
Volume mobility
transparent to hosts
provisioning for even greater
capacity efficiency
–Increased cloud elasticity and
flexibility
XIV Gen3 #1 XIV Gen3 #2
Host

XIV for Exceptional Scalability
• Manage all storage as a single, large system – a hyper store
• Add a new system without compromising system functionality
• Move data between systems transparent to host applications
• Maintain a standard, uniform management approach
Support large growth without the overhead
Coordinate consistent
snapshots over
frames
• Maintain a standard, uniform management approach
• Later: Govern migration via QoS and management policies
One more step towards the vision
• IBM Hyper-Scale Consistency: Scale data protection by coordinating consistent snapshots of application
volumes over multiple XIV systems
• IBM Hyper-Scale Mobility: Move volumes non-disruptively between XIV frames, transparent to applications
• IBM Hyper-Scale Manager: Manage multiple XIV systems through consolidated views

XIV for Consistent High Performance:
Benchmark & Customer Proven
BenchmarkBenchmark--TestedTestedBenchmarkBenchmark--TestedTested
SPC-1
180,020 IOPS with just 180 drives
Exceptional results on OLTP and random workloads, with
SSD caching (Typically requires many small capacity drives)
Price/Performance Leadership
“XIV is able to ingest any
workload without having to
configure LUNs…other
vendors do not give the same
level of ease of use,
performance, or predict-ability
of I/O as XIV.”
Price/Performance Leadership
SPC-2 and SPC-2/E
Price/Performance/Capacity Leadership
Energy efficient CustomerCustomer--ApprovedApprovedCustomerCustomer--ApprovedApproved
“We find XIV to be 1/3 the cost, twice the performance,
and much easier to deploy and manage…”
Click on the paper for many more customer quotes
http://www-01.ibm.com/common/ssi/cgi-
bin/ssialias?subtype=WH&infotype=SA&appname=STGE
_TS_DS_USEN&htmlfid=TSL03092USEN&attachment=T
SL03092USEN.PDFSPC-1
report
SPC-2/E
report
of I/O as XIV.”

XIV for Radical Simplicity
Simple provisioning – No RAID groups
Self optimization – No hotspots, zero tuning
Breakthrough intuitive GUI
See XIV GUI demo below
Easy to script CLI
Consolidated management of XIV systems
Read more about XIV ease of management
"The XIV is so easy to set up.. I don't
think there is an offsite training course,
because it just isn't needed." IDC
Europe, 2013
Read more about XIV ease of management
http://public.dhe.ibm.com/common/ssi/ecm/en/tsw03181usen/TSW03181USEN.PDF See the XIV GUI demo
http://www-03.ibm.com/systems/data/flash/storage/disk/xiv/user-
experience/index.html

XIV is Mobile
IBM XIV Mobile Dashboard
Monitor XIV storage anytime, anywhere from iOS and Android phones and tablets
Easy, real-time monitoring of:
• Capacity utilization
• Overall system health status
• IOPs, bandwidth, latency per volume and host
• IOPs, bandwidth, latency per volume and host
• See the most active hosts and volumes
• Performance graphs of last 120 seconds
• Receive events alerts
Multi-system support
Secure SSL connection over WiFi or
networks
Download the iOS app
Download the Android app
Watch the video

XIV Data-at-Rest Encryption
Protect your data with non-disruptive, high-speed disk encryption
Highlights:
Encrypt any SED-based XIV Gen3
Uses AES 256-bit keys (cited in many compliance guidelines, like HIPAA)
XIV Gen3 arrays of all capacity points, are available with self-encrypting (SED) hard drives
and software-based, encryption-ready flash cache*
11.4
Choose when, and hot-encrypt with no performance impact, in minutes
Supports Key Management Interoperability Protocol (KMIP) version 1.0
Manage your external keys with IBM Tivoli Key Lifecycle Manager 2.0.1
– Separate, centralized, simplified key management
The XIV advantage:
Free to decide when to encrypt
No need for special hardware
No additional licensing
Usable on all drive capacities
GREAT FACT!GREAT FACT!
In extensive IBM testing, SED
drives performed as well or
better than non-SED drives!
* Starting on release 11.4

Build Better Clouds with XIV
Now with even greater cloud platform integration and automation
XIV 11.4 brings you:
Latest OpenStack Cinder storage driver support – Havana release
XIV is IBM’s primary storage for cloud. XIV delivers
new features for cloud with every release.
11.4
Latest OpenStack Cinder storage driver support – Havana release
– Automate storage discovery and provisioning for cloud
XIV RESTful API
– Maximum flexibility in automating your custom cloud storage operation
– Delivered through IBM Hyper-Scale Manager
IBM SmartCloud® Storage Access
– Empower end-users with web portal-based self-service volume provisioning
New IBM Storage Integration Server
– Integrate and automate IBM storage services to targeted cloud
environments.

Complete Storage Integration
All Storage APIs consumed
Co-development on vVol and VASA automation
SRM enablement
Disk management from vCenter
Space reclamation with VMware
Storage Enablement
Manage XIV in Microsoft System Center Virtual Machine
Manager (SCVMM)
XIV is Optimal for Cloud: Integrations
Cinder & Horizon Automation
Deploy XIV storage in Horizon
Automated volume, host and initiator creation
Cinder development contributor
Manager (SCVMM)
Space reclamation with Windows 2012/R2
Smart Cloud Storage Access
User portal for self service
Proven IBM services platform and SLAs

XIV and OpenStack for Cloud
XIV is the first enterprise-class disk storage to integrate with OpenStack
Automated storage provisioning and volume management
High-end scalability, reliability, and performance for clouds
Unified IBM Storage Driver for OpenStack
See the XIV
OpenStack demo
http://www.youtube.com/watc
h?v=RgAYTUNrWe0
See the OpenStack
testimonial at Edge
Exceptional TCO and manageability
Renowned best-in-class IBM support and maintenance
Customers can use XIV as the backing store in OpenStack environments
Effective cloud computing through smooth scaling of multiple XIV systems
Powerful, integrated XIV storage management in cloud-scale deployments
Customers are increasingly identifying a requirement for scalable,
reliable, enterprise-class storage for OpenStack.

Build Better Clouds: XIV and IBM SmartCloud Storage Access R1.2
Web-based self-service provisioning for private clouds
Highlights:
Provision storage in just clicks; store and access files
easily
Define storage classes with different service profiles
Admins
Cloud service
users
Developers &
testers
Empowering with autonomy
11.4
Improve IT efficiency and service quality
Gain visibility with easy monitoring and reporting on
capacity usage
Benefit from charge-back mechanism through any
reporting/accounting/billing application
See the video
http://www.youtube.com/watch?v=E7xFGNtpUK0
Storwize
family
XIV
SONAS
SCSA Instrumentation Layer
Read the brochure
bin/ssialias?subtype=SP&infotype=PM&appname=STGE_TS_SA_USEN&htmlfid
=TSS03112USEN&attachment=TSS03112USEN.PDF

Grid FactorGrid Factor
Seamless Hyper-Scaling for
continuous operations…
Never down…
XIV is Big Data ready: Parallel, smart, scalable and fast…
Grid architecture + Hyper-scale, cognitive capabilities, and optimized flash cache
Cognitive FactorCognitive Factor
Self Healing,
Self Optimizing…
Diverse, dynamic workloads…
Flash FactorFlash Factor
Always optimized
Instant response to workload
More than performance…

Machine 2
Delivered when
Machine 1 hits
expansion threshold
(typically ~70%, for ex:
for 2TB:113 TB
for 3TB:170 TB
for 4 TB: 228 TB)
$1 Initial invoice for
Machine 2
Machine 3 to N
Delivered when
prior Machine hits
expansion
threshold
$1 Initial invoice for
current Machine
Remaining
Machine 1
100% Authorized for
performance and
capacity
Initial payment of
60% of total price
Overview:
New program launching in January 2014 – separate from existing
CUoD / Utility programs
Ideally suited for Cloud environments, often providing the
ability to charge out to clients well in advance of IBM
acquisition costs
Typically provides optimal acquisition structure for variable
workloads
IBM installs a full system with partial payment based on initial usage
Depending on client growth rates and SLA, IBM pre positions
subsequent systems in advance of client needs – typically at 70%
Frame Ahead – Advance System Placement for XIV
Frame Ahead model is applicable to 1, 2 or 3 years and independent of asset life
Remaining 40%
payment for Machine
1
Remaining
payment (100%
less $1) for prior
machine
(at end of term,
client pays for any
delivered system)
Key points:
• Client enjoys full benefit of system well in advance of payment
• Fully populated system – not detuned!
• Fully Authorized Capacity and Performance! No need for key activation
• Ability to run several parallel Frame Ahead tracks for multi-site data centers and client
needs
• Ability to construct offering as a Capital Acquisition Model or, in many cases, as an Opex
model with payments spread over 36 months (60% stepping up to 100%, or no payments
stepping up to 100%)
subsequent systems in advance of client needs – typically at 70%
Utilization
Simple acquisition model:
– Minimal CE involvement in capacity upgrades
– Detailed capacity monitoring not required
Best for clients with rapidly growing storage requirements needing
highly flexible acquisition models
Can be structured as CAPX and OPEX offering via IGF
May be sold direct or via Partner Channel
Can be combined with “Try and Buy” to provide low risk client
commitment
Available for XIV (and piloting on DS8000 and Storwize V7000)

XIV Core Value
Performance
Best performance under all conditions
Predictable, consistent
No tuning in XIV or application
Linear scaling
Ease of use; agile scaleout
Easy to manage; intuitive GUI
Automation of complexity
IBM Hyper-Scale
Cost
Excellent price-performance
60%+ reductions in TCO
Short time to ROI
Functions included at no extra cost
IBM Hyper-Scale
Service levels
Broad, deep workload affinity
Industry expertise and deep partnerships
100 years of innovation
World-class global support

Prudential Financial
World-leading U.S. life insurance and asset management services provider uses a platform of XIV and SVC for cloud and
traditional storage services to internal customers
Business outcome Requirements
Simplicity Matters
“The storage admin takes all
Business outcome
•Reduced the business’s RPO from 72
hours to 15 sec
•Slashed cost $ per transaction by 50%
with XIV
•Shrank VMware VDI footprint from 100
TB down to 15 TB
•Improved storage utilization by over
125% with thin provisioning
Requirements
To meet internal customer needs with
agility and transparency, while keeping
up with fast change and data growth. To
do so while adhering to the principles of
high availability, low cost of entry,
sustainability, price-performance, and
simplicity.
“The storage admin takes all
the data, adds it to the
hypervisor and goes away,
and just takes care of the
storage like fuel tanks.”
Prudential
at Edge2013
Watch the video
https://www.youtube.com/watch?v=OCT5g4tJ0ko

Academica Oy
Leading Finnish cloud services provider
“It was vital that we choose a
Business outcome Requirements
“It was vital that we choose a
storage solution that would enable
us to protect our mission-critical
customer data. The IBM XIV delivers
on this... We have been extremely
impressed with… the robustness of
the XIV platform.”
Kalle Koski
Data Centre Manager Academica
Read the case study
bin/ssialias?subtype=AB&infotype=PM&appname=STGE_WZ_WZ_FIEN&htmlfid=WZC12346FIEN&attachment=WZC12346FIEN.PDF
•Cut IT workload by 30 percent – a
single interface for managing across all
server and storage resources
•Boosted system performance by 20
percent
•Gained better network isolation than
previously, enabling a finer granularity
of network access and greater overall
security.
Academica wanted to gain the ability to
grow its business but its legacy systems
were too complex and costly to scale
out effectively. The company’s most
popular services are cloud hosting –
including file hosting, virtual desktop
services, and virtual server hosting.

Niu
Hosted services and cloud provider in England
“XIV is ideal for cloud delivery Business outcome Requirements
Predictability Matters.
of services. It’s very, very
elastic; it’s very, very scalable.
All of the things that cloud
defines in terms of reactivity and
in terms of responsiveness to
requirements.”
Phil Clark,
Marketing and Channel
Development Director, niu
Read the case study
bin/ssialias?subtype=AB&infotype=PM&appname=STGE_TS_DS_USEN&htmlfid=TSC03214USEN&attachment=TSC03214USEN.PDF
•Managing 700 TB with less than half
an FTE storage admin
•Increases performance by a factor of
four
•Highest revenues per footprint of all
deployed services
As a technology outsourcing partner for
midsized companies, niu wanted to take
advantage of opportunities to cross-sell
its services to existing customers, and
to extend its services to the largest mid-
market companies. niu wanted to offer
enterprise-class storage at an economic
price point.

Customer references
niu Solutionsniu Solutions
We estimate that we now spend 75 percent less time managing our
storage systems. We no longer need to spend time on storage planning,
We estimate that we now spend 75 percent less time managing our
We’ve got about 10 XIV units now that we run in a number of data centers
and we have less than half a head in terms of management…Of all of
the services that we run within on our business, XIV generates the most
Pounds per square inch per KVA power.
We’ve got about 10 XIV units now that we run in a number of data centers
and we have less than half a head in terms of management…Of all of
the services that we run within on our business, XIV generates the most
Pounds per square inch per KVA power.
Ural Mining and
Metallurgical Co.
Ural Mining and
Metallurgical Co.
ClarksClarks
or maintain maps showing where the data is stored; XIV handles all the
complexity for us.
or maintain maps showing where the data is stored; XIV handles all the
complexity for us.
We evaluated offerings from EMC, Hitachi, HP and several others, but
XIV impressed us the most…We worked out that the TCO for XIV—a
Tier 1 solution—was lower than for the mid-range offerings of many
of the other vendors we considered.
We evaluated offerings from EMC, Hitachi, HP and several others, but
XIV impressed us the most…We worked out that the TCO for XIV—a
Tier 1 solution—was lower than for the mid-range offerings of many
of the other vendors we considered.

What Makes XIV a Winner
Testimonials
Gavrilovic
download here
UGMK
JTM Memorial Hospital
Siemens video

Why XIV is Optimal for Cloud
SLTN
download here
EllisDon
niu

Where to find more info on XIV
XIV Customer references: here
http://www01.ibm.com/software/success/cssdb.nsf/hardwareL2VW?OpenView&Count=30&Restri
ctToCategory=corp_StorageXIV
XIV White and Analyst papers: here
http://www-03.ibm.com/systems/storage/disk/xiv/resources.html
XIV Redpapers: here
Read it
http://publibb.boulder.ibm.com/Redbooks.nsf/searchdomain?SearchView&query=%5bsubjects%5d=
Storage+and+xiv&SearchOrder=4&category=Storage
XIV Demos: here

IBM XIV Storage System Gen3 – IBM Smarter Storage
Top 5 Questions to ask your High-End storage vendor
1. Can you scale performance with capacity without constant tuning, tweaking, or data movement?
2. Can you provide hotspot-free, consistent high performance for mixed workloads?
3. What kind of SPC performance results can you show with a real-world configuration?
4. How much time will we spend planning, provisioning, and tuning the system?
5. Is your software licensed by TB or disk? What software licensing costs will we face as we scale out?
Top 5 Reasons Why the IBM XIV Gen3 is
the Best Enterprise Array in the Open Systems Market
1. Consistent high performance scales linearly with capacity - benchmark-tested and customer-approved
2. Unrivalled ease of management – no RAID, data tiering, etc., needed – Operational simplicity
3. Tier 1 performance, hotspot-free and with five-nines reliability
4. Low TCO due to simplicity, capacity density, low power needs, included software costs and personnel savings
5. Industry leadership in supporting customers' cloud journey with IBM Hyper-Scale, robust OpenStack and hypervisor support
Top 5 Reasons to Buy IBM XIV
1. Join thousands of satisfied customers that love XIV high performance, powerful simplicity, and TCO
2. Lower storage capex and opex
3. Benefit from continuous product innovation in line with customer demands and market requirements
4. Tap into the XIV team - dedicated to understanding and responding to customers
5. Headache-free enterprise storage that stays apace with staggering, cloud-scale data growth

Thank You
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© 2012 IBM Corporation© 2014, IBM
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