Importance of branding

1. Importance of Branding
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2. Branding is the process by which businesses come up with
a name, sign or design or a blend of all these for the sole
purpose of identifying their goods and services.
Branding therefore means the attempts of differencing
the goods and services of one seller from those of their
competitors.

3. Properties of a strong Brand

4. Creating an Emotional attachment with Customers
Consumers tend to buy products they know and trust.
Strong brands provide less risk when making the
purchase and the piece of mind that the product will
performed as expected.

5. Increases the company’s market value
Acquisitions these days are based not so much on
balance sheets and physical assets but it depends on
brand equity. Brands have become the company’s
strongest assets.

6. Lower marketing expenses
Although you must invest money to create a brand,
once it’s created you can maintain it without having to
tell the whole story about the brand every time you
market it.

7. Stuck on thinking up or choosing your new company
brand? Get help here for branding and logo
development.
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