Mobile marketing involves communicating with consumers via their mobile devices to send marketing messages or allow them to visit mobile websites. Some key tips for effective mobile marketing include building an opt-in database using keywords and short codes, having clear opt-out instructions, personalizing relevant and timely messages within 140 characters, enhancing text messaging with other forms of communication, and creating viral messages.

1. 10 TIPS: HOW TO MAKE MOBILE MARKETING WORK FOR YOUR BUSINESS

2. WHAT IS MOBILE MARKETING? Mobile Marketing involves communicating with the consumer via cellular (or mobile) device, either to send a simple marketing message, to introduce them to a new audience participation-based campaign or to allow them to visit a mobile website. STATS about SMS UR message Here!! -SMS=Short message service -The average American text message user in late 2008 sent 357 SMS messages per month and made or received 204 calls, compared to early 2006 where the average user sent 198 texts and made or received 198 calls. -Over 270 million mobile phones in use in the U.S. -Average age of those who text is now risen to “38” -88% of received text messages are read within 90 seconds.

3. 1. Build your database the right way: KEYWORD SHORT-CODE TEXT”UR-KEYWORD” TO 59925

4. 2. Use a dedicated/shared short code & relevant keyword: Short codes (also known as short numbers) are special telephone numbers, significantly shorter than full telephone numbers, that can be used to address SMS and MMS messages from mobile phones or fixed phones. 4-Digit (7777 Sprint), (2659 COKE) 5-Digit 59925 4INFO(44636) Keyword identifies your campaign SAMPLE Keywords= SAVE, FUN, 2WIN, HOME, 4ACAR, 311TIPS

6. Standard disclaimer should be included on all print & television ads & explained on radio ads**STANDARD TEXT RATES & DATA CHARGES MAY APPLY

7. 4. Put some thought into the message composition: 5. Personalize: 6. Be Relevant: 7. Be Timely: Typically you are working with 140 characters The key is relevancy Message most be informative Must offer a reward for action requested

8. 9. Enhance text messaging with other forms of communication: Integrate mobile marketing with overall strategy Print TV Web Radio

9. 10. Make it viral: Fun & exciting messages are always forwarded.

11. Live TV

12. Restaurants

13. Politicians

14. Government

15. Entertainment