2. Agriculture is one of the most
opaque industries in the world
• What We Do:
• Provide reliable, timely and actionable info
to all on agri-commodities in India.
• We maintain our website with latest news
and analysis (www.agriwatch.com) and
also provide custom reports for clients
3. What makes us unique
• Seen it all - have moved from print media to
internet on to hand held( in the coming quarter)
• Most experienced in the space at 13 years
• Large network of farmers and traders apart from
corporates to collect and cross check information
• Engage with all players and bring them together
• Rated most trusted source by most of our clients
especially government agencies and corporates
4. Services Offered
• Agri-Commodities Information Services
• Agri-Commodities Research Services
• Advisory and Consulting Services
• Training and Development Services
5. As a Information Services
Provider
In the form of
Syndicated Reports
Custom Reports
Out-sourced Research
Division
Out-Sourced Data Providers
We provide :
– Data
– News and Commentary
– Fundamental Analysis
– Technical Analysis
– Trade Calls
– Price projections
7. Agri-Commodities
Information Services
• Daily data collection in over 50 Commodities from
over 250 markets in India
• Track news stories on all commodities
• Supply –Demand forecasts
• Trade Flow
• Price and crop forecasts
We have one of India’s largest price-arrival data
sets in the Country
9. Agri-Commodities Research
Services
• Value Chain Analysis
Farm to Fork Tracking
• Sub-Sector Analysis
Chart the structure of the market
• Consumption Studies
Track disappearance of commodities
• Supply Demand Projections
10. Field Studies
• Baseline studies/Need assessments
• Impact assessment studies
• Input cost studies
• Pilot studies
• Crop Surveys
Crop intention, progress, estimation
Remote, on field and telephonic
11. Key Information Projects
In The Recent Past
Crop Surveys and Value Chain Studies
Onion – 5 rounds in a year
Sugar
Soybean
Basmati Rice
Wheat
Mustard
Cumin
Coriander
Guar
Corn
12. Advisory and Consulting
Services
• Research Studies e.g
• Literature and primary survey based reports for multilaterals
• Identification of commodities to include in futures trading at
exchanges
• Status report on Markets in India
• Market Potential and market entry strategies
• Audits and impact assessment studies
• Policy Reviews
• Work with Ministries of Food and Agriculture in the Indian
Central Government and various State Governments on impact
of policy measures and recommendations on changes in policy
to meet desired objectives
13. Key Projects under consulting
Advising MACP on introduction of e-auctions in
APMC mandis in the state
Advising GOI on pricing and timing of wheat
exports of government stocks
Advising World Bank on commodities to focus on
for improving competitiveness in Rajasthan
Advising BEC on selection of location for new
fertilizer plant
All India reports for Informa Economics, Memphis
Impact Assessment for ITC for their dairy and
forest produce interventions
14. Training and Development
Services
As a part of a consortium, we implement the World Bank –
Government of Maharashtra funded Maharashtra
Agricultural Competitiveness Project (MACP) which has the
objective of building knowledge and capacity in the state to
enable farmers become more agribusiness aware and build
their competitiveness. The project has 6 year tenure and
began in June 2012.
15. Agriwatch can support the
organizations with their farmer
training
Comprehensive domain knowledge
Strategic insights
Linkages with other stakeholders in the
system
Professional quality manpower
16. How we can help
Assisting in designing the whole programme
Commodities procurement & Sale strategies
Complete supply & value chain
analysis/study
Forward & Backward market Linkages
Developing Value adding mechanisms
Alternate Livelihood strategies
Sustainable Rural & Community
Development
17. Sample projects we have
implemented
Price dissemination of nearby mandis via “SMS service”
Linking farmers (FPOs) with the huge Agriwatch network of
corporates, processors & traders for direct procurement
Linking with Agri input providers – Seed, Fertilizer, Pesticide
companies
Train farmers in understanding futures trading /warehouse receipts
etc.
Setting up of processing unit for the value addition
Marketing support/strategy for the sale of processed products
Train farmers for Crop Insurance facility
Arrange for the commodity financing
Develop business plans for value addition and risk diversification
projects
18. Our Clients
Any body with substantial interest/exposure to Agri-
Commodities is or has been our client
• Central and State Governments and Agencies like FCI, STC, PEC
• Multilateral Agencies – FAO, WB, DFID
• Corporates – Pepsi, Cargill, Bunge, P&G
• Trade Associations – Pulses Importers Association, Canadian Wheat
Board, US Dry Peas and Lentils Association, ISMA
• Commodity Exchanges – MCX, NCDEX, ACE
• Commodity Traders
• Commercial and Investment Banks
• Consulting Organizations
19. The Team
Sunil Khairnar, Founder
B. Tech. (Agriculture), PGDM (IIM Ahmedabad), 20 years of
work experience in agri-commodities trading, animal feed
industry, input sourcing and supply chain management and
consulting services
V N Saroja, Chief Executive Officer
PGDM (IIM Ahmedabad), 25 years experience in consulting in
diverse sectors including agriculture and internet. Co-Founder
of Naukri.com and Movico Technologies.
Bhaskar Natarajan, Head- Research and Content
M.S. (University of Cincinnati, USA), B.E. (VJTI, Mumbai). Has
18 years of consulting and technology experience in various
multinational companies in the US and India
