1. The Rise of the Cloud
Quintijn Knepper
CIO SummitCommerce Officer
Chief Berlin 2011
2. What are we here for?
We want to know what the future will bring us
CIO Summit Berlin 2011
3. How can we predict the future?
By learning from the past
CIO Summit Berlin 2011
4. What is influencing innovation?
Changing every 4 years
Political Environmental
Changing every year
Corporate Users Changing every day
How dynamic should this be?
Legislation Economical
Technology Social / Cultural
CIO Summit Berlin 2011
5. What is influencing innovation?
New information interfaces
CIO Summit Berlin 2011
6. The evolution of IT
Where do we come from?
1 Billion Users
1879 1943 1970 1991 1995 2002 2005 2007
CIO Summit Berlin 2011
7. The evolution of IT
Serial Based PC Based
X a-a-S
Network Computing Computing
’50-’75 ’70-’07 ’07-Future
Business Automation
Administrative Automation
Logistic Automation
CIO Summit Berlin 2011
8. The evolution of IT
Where are we now?
Cloud computing: “If I hear the same definition twice,
I might finally know what Cloud Computing is.”
CIO Summit Berlin 2011
9. Setting the definition
Different types of Cloud Computing
Software-as-a-Service
Platform-as-a-Service
Infrastructure-as-a-Service
Labour-as-a-Service
Everything-as-a-Service
Common denominator: as-a-Service
Pay per Usage for on-demand services
CIO Summit Berlin 2011
10. Commodities
IT-as-a-Service turns hardware and services
into commodities
CIO Summit Berlin 2011
11. Why generate your own power...
CIO Summit Berlin 2011
CIO Summit Berlin 2011
12. ..if buying is cheaper and more
reliable?
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13. Cloud Computing builds bridges
to new opportunities
CIO Summit Berlin 2011
CIO Summit Berlin 2011
14. Why isn’t everybody using it yet?
Common concerns
Not sure where to start...
Is it secure enough?
Is it cost effective?
Is it reliable enough?
Will it run my current environment?
How does it effect my Operations?
CIO Summit Berlin 2011
15. Where to start?
Is the IT department providing or deciding?
More and more business processes are
outsourced, ownership moves to business
Focus is more on core-business
No CAPEX, OPEX per usage
CIO Summit Berlin 2011
16. Security
What are the security requirements?
Legislation & Cloud Provider
Determine what is private data
Physical location of data
Data encryption
ISO/IEC 27001
CIO Summit Berlin 2011
17. Reliability
GoGrid 99,999%
Rackspace 99,999%
Amazon Europe 99,998%
Amazon US 99,997%
Terremark 99,993%
source: cloudharmony.com
CIO Summit Berlin 2011
18. Flexibility
Capex vs Opex
Servers
12 AM 6 AM 12 PM 6 PM 12 AM
Visitors / Users / Calculations
Traditional Infrastructure
Jitscale Infrastructure
CIO Summit Berlin 2011
19. What will the future bring ?
Focus on functionality;
Platforms and Software as a Service
CIO Summit Berlin 2011
20. What will the future bring ?
Gartner: 2012 will be the year of the PaaS
Gartner: 2015 More than 70% of ‘run-the-business-IT’
will be cloud
CeBit: Large increase of Thin Client use, mostly tablets
CIO Summit Berlin 2011
21. What should you look for?
Based on Business Requirements
Infrastructure independent
Technology independent
Management & Support of Infra, OS, DB & App-layer
Efficient billing (for example per hour)
CIO Summit Berlin 2011
