Email marketing has proven value and best practices to enable businesses to reach existing and potential customers. Social networks have opened new opportunities for businesses to drive awareness, engage current and potential customers and provide new revenue opportunities. How do the two channels differ? How are they similar? How do they complement one another? Learn how social marketing can enhance your current strategies and help drive new business for you in the real-time world of social networks. Ric Pratte, President and CEO, and Margaret Donnelly, VP of Marketing, of JitterJam will walk you through the basics and provide use cases on how email and social marketing together can enhance your bottom line.

1. Beyond Email Marketing:Adding Social to Your Marketing Mix JitterJam Ric Pratte President & CEO Margaret Donnelly VP Marketing & Business Development Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

2. Agenda Why add Social to your marketing mix 6 keys to driving deeper engagement Case study Use cases Q&A Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

3. Who are you trying to reach? Connect With Us: @JitterJam - @ricpratte - @mwdonnelly Chances are, they are using Social networks

4. What do they want? Connect With Us: @JitterJam - @ricpratte - @mwdonnelly Social interaction is not justabout offers & incentives

5. Email & Social fuel one another… Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

6. …and Marketers are jumping in Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

7. Email and Social marketing are not so different Signify interest in a brand Driven by content DO require consumer opt-in Enable the brand to build a closer relationship with the consumer Significantly benefit from segmentation Have an expectation of value Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

8. But there are differences Expectations Execution Frequency & constancy Content Resources Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

9. Where is the intersection? Connect With Us: @JitterJam - @ricpratte - @mwdonnelly Brand Email List Social Contacts

10. Social & Email can leverage one another Connect With Us: @JitterJam - @ricpratte - @mwdonnelly Brand Social Engagement Email Engagement Driving Deeper Engagement

11. How? Connect With Us: @JitterJam - @ricpratte - @mwdonnelly ACTION! 6 keys to driving deeper engagement

12. How? Connect With Us: @JitterJam - @ricpratte - @mwdonnelly ACTION! Cross-pollinate Listen & engage Community Permission Targeted marketing Measure & adapt

13. 1. Cross-pollinate Email & Social Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

14. Email  Social Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 1. Cross-pollinate Inviteemail contacts to connect on social

15. Social  Email Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 1. Cross-pollinate Announce your email marketing to your social contacts

16. 2. Listen & engage Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

17. Listen & engage Search for conversations around your brand, your product, your market Collect information about those who are talking Use that information to begin engaging those people in social conversation Dating before marriage Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 2. Listen & engage

18. Learn and segment Influencers Engaged Buyers Most active Specific products Location Demographics Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 2. Listen & engage Gather intelligence on your contacts

19. 3. Be an active member of your social community Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

20. Social is a different animal Strategy first Social engagement vs. social marketing Actively listen & engage Source & share content Don’t be “commercial” (unless that’s the known intent) Goal: Draw current and new contacts to you Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 3. Social Community

21. 4. Ask for permission to market through multiple channels Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

22. Drive people to opt-in Website Advertising Social profiles Contests Social sharing Signage Incentive offers Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 4. Permission Use different methods to drive people to connect

23. Ask for multiple contact points Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 4. Permission Use marketing best practices for both Social and Email marketing

24. Ask for contact info, message frequency & interests Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 4. Permission Deliverhighly targeted content that results in higher open rates and engagement

25. Track the sources of your success Use unique source links Separate landing pages / opt-in forms for EACH source Tag each contact w/source data Track each source’s effectiveness over time Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 4. Permission Track the engagement sourcefor each of your contacts

26. 5. Use what you’ve learned Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

27. Segmentation, A/B testing… BUT you get the benefit of ALL the data you’ve collected via social to segment and target your customer! Influence Engagement Preference Experiment and test Different offers for different channels A/B testing within a group Adhere to the permissions you’ve gathered Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 5. Use what you’ve learned Use the same best practices for targeted social & email marketing

28. 6. Measure, review and adapt Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

29. Keep refining your tactics Connect With Us: @JitterJam - @ricpratte - @mwdonnelly 6. Measure & adapt Social marketing is new and marketers are testing & refining their methods New!

31. +219% in Facebook Fans

32. 26% gave >1 contact points

33. 28% did NOT give email addr

34. Email CTR: 9%

36. Action summary ACTION! Cross-pollinate Listen, engage & learn Be an active member of your social community Ask for permission to market Use what you’ve learned Measure, review, adapt Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

37. About JitterJam Social CRM Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

38. JitterJam Social CRM Turning Conversations into Customers™

39. Resources Request more information http://www.blueskyfactory.com/JitterJam JitterJam blog http://www.JitterJam.com/blog Idea Spark Creativity Coffee http://ideaspark.eventbrite.com Blue Sky Factory White paper http://www.blueskyfactory.com/jjwebinar Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

40. Connect with us! @JitterJam @ricpratte @mwdonnelly www.facebook.com/JitterJam www.linkedin.com/in/ricpratte www.linkedin.com/in/mdonnelly www.JitterJam.com Connect With Us: @JitterJam - @ricpratte - @mwdonnelly

41. Questions Connect With Us: @JitterJam - @ricpratte - @mwdonnelly