Security Analysis and Valuation.

KEPLER INC. Equity Research Report – Google Inc.

Company Background: ,[object Object],[object Object],[object Object],[object Object],[object Object]

Google Services. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Management: ,[object Object],[object Object],[object Object],[object Object]

Key Innovation : ,[object Object],[object Object],[object Object],[object Object]

Google Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Inc. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Four Methods of Valuations. ,[object Object],[object Object],[object Object],[object Object]

Why Residual Earnings Model? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reformulated Income Statements.

Common Size analysis of Income Statement:

Common Size analysis of Balance Sheets.

Trend Analysis of Income Statements.

Trend Analysis of Balance Sheets.

Recommendation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendation ,[object Object]

Security Analysis and Valuation.

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Security Analysis and Valuation.