When it comes to measuring enterprise collaboration, adoption stats aren’t enough. Learn how to go beyond the basics with strategies and best practices from Forrester. You’ll hear how to: Set up a benchmark program to understand your current state and plan for the future Go beyond measuring adoption for real insight into how your tool is being used Prove how enterprise collaboration drives business results Implement a benchmarking strategy based on 4 critical measurement areas

1. © 2018 Aurea Confidential.
Benchmark Your Enterprise
Collaboration Technology
Featured Speaker: Art Schoeller
Vice President, Principal Analyst

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Collaboration is a Continuum…

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Featured Speaker
Art Schoeller
Vice President, Principal Analyst

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Watch This Webinar On Demand
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Enterprise Collaboration - The big picture
Team Messaging
Microsoft Team, Atlassian
Stride, Slack
Enterprise Content
Management
Box, IBM, Microsoft,
Google
Collaborative Work
Management
Smartsheet, Wrike,
Workfront
Unified
Communications
Microsoft, Cisco,
Ringcentral, 8x8, Unify
Enterprise Social
Jive, IBM Connections,
Microsoft Yammer
Office Productivity
Microsoft, Google
Enterprise Collaboration
Source: Enterprise Collaboration Vendor Landscape

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Yet there is a broader array of tools and vendors!
• Too many tools
• Hard to identify value
• Driving adoption
• Can’t find stuff!
• BYOX
Source: Enterprise Collaboration Vendor Landscape

10. • TechTide shows maturity
• Simple four quadrant graphic
• Survey based methodology
• Commentary surfacing select
survey results and other guidance
in the paper

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EC TechTide – Productivity
Forrester Research 2018 Q1 Enterprise Collaboration TechTide data – NOT FOR PUBLICATION
• Enterprise Social drives
• Company wide collaboration
• Community management

20. Key roles for success
Of Enterprise Social

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Key Components for Benchmarking EC
• Establish governance to focus the benchmarking effort
• Build a cross functional enterprise collaboration council
• Focus first on workers, not applications
• Gain alignment on which application support the collaboration goals
• Understand the current state by assessing utilization and satisfaction
• Track employee utilization of EC tools (utilization of enterprise social, video room occupancy)
• Use surveys to assess the quality, reach of the tool and worker engagement
• Benchmark the behavior of your “collaboration champions”
• Set a path for the future with new collaboration capabilities
• Target mobile for mobile workers
• Facilitate customer and partner collaboration
• Adjust for risk and compliance
• Drive increased revenue by measuring business impact
• Track how collaboration champions who touch revenue to attribute sales increases
• Track customer satisfaction as an indirect measure of customer impact
Source: Forrester Research “Create A Benchmark Strategy For Your Enterprise Collaboration Strategy, February 27, 2018”

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Benchmarking Recommendations
• Tap your technology providers for additional data and best practices
• Vendors are beginning to apply machine learning to better understand
collaboration patterns and utilization
• Do not lose sight of engaging the entire customer experience ecosystem
• Apply the same metrics, measurements to customers, suppliers to get the
entire picture
• Keep focused on business impact
• Strive to correlate utilization, engagement metrics to business success.
Source: Forrester Research “Create A Benchmark Strategy For Your Enterprise Collaboration Strategy, February 27, 2018”

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© 2018 Aurea Confidential.