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John Garvey
John Garvey

Presentation by WMAS 94.7 FM GM Craig Swimm

SpirituelDivertissement et humour
1  sur  6
Radio Creative Presented by Craig Swimm VP/Cumulus Media Springfield [email_address]
Outline 1-Introduction 2-How I got into Radio. 3-How many people listen to Radio? 4-What is your favorite type music? 6-How do you hear about new music? 7-Future of radio and music. 8-What’s a radio commercial? 9-Writing a commercial for Yankees for ESPN
 
 
What Makes Great Radio commercial? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New York Yankee Spot Radio Copy Client: New York Yankees Length:30 11 font 9 lines of copy ESSENTIALS Attention-Getting Opening Qualify target audience What is the audience supposed to do? Why? Leave them with a slogan or thought

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Radiocreativezanettioverview

  • 1. Radio Creative Presented by Craig Swimm VP/Cumulus Media Springfield [email_address]
  • 2. Outline 1-Introduction 2-How I got into Radio. 3-How many people listen to Radio? 4-What is your favorite type music? 6-How do you hear about new music? 7-Future of radio and music. 8-What’s a radio commercial? 9-Writing a commercial for Yankees for ESPN
  • 3.  
  • 4.  
  • 5.
  • 6. New York Yankee Spot Radio Copy Client: New York Yankees Length:30 11 font 9 lines of copy ESSENTIALS Attention-Getting Opening Qualify target audience What is the audience supposed to do? Why? Leave them with a slogan or thought