You’ve listed your organization on Facebook and created a business page (used to be called fan page)? If you haven’t, here are a few reasons why you should: • 500,000,000 people are now members of Facebook. Never in history have so many people joined one website! • 830,000 new people join every day. To put things in perspective, imagine very single man, woman and child in San Francisco joining Facebook each day. This is a hugely significant number. • More than 1.5 million organizations have a business page • Every day, 20 million people become fan of a business page. They tie their personal identity and online affinity to a brand! That’s powerful

1. 5 tips to quickly increase your Facebook fan base
You’ve listed your organization on Facebook and created a business page (used to be called fan page)? If
you haven’t, here are a few reasons why you should:
• 500,000,000 people are now members of Facebook. Never in history have so many people
joined one website!
• 830,000 new people join every day. To put things in perspective, imagine very single man,
woman and child in San Francisco joining Facebook each day. This is a hugely significant number.
• More than 1.5 million organizations have a business page
• Every day, 20 million people become fan of a business page. They tie their personal identity and
online affinity to a brand! That’s powerful
Now that you have a business page, you are probably wondering how you can attract more “fans”
without spamming all your contacts.
Here are 5 tips to increase your Facebook fan base:
1. Add to your blog/website/signature
Facebook provides multiple social plugins to allow people to share your content across the web, show
that they like your business page or simply leave comments. You can view a list of these applications
here. They are free to use, simple to implement and well recognize amongst the online community.
Once you’ve selected the plugin(s) you wished to use, make sure you add it to your website (in the
footer or on every secondary pages) , to your blog (at the beginning or the end of every single post) and
your email signature (add a simple link to your business page)
I would recommend you add a title or small description encouraging visitors to click the “Like” button
above the plugin box. I.e.: Follow our team on Facebook or Join our Facebook community
2. Invite your newsletter subscriber
It is also a good idea to send an invitation to your subscribers (providing that you have an opt-in list)
encouraging them to join your Facebook business page. Explain them briefly what they can expect to
see/read on your fan page and maybe provide a little incentive.
Since you will be sending the invite by email or as part of your newsletter, it’s a good idea to use a cool
looking graphic instead of the usual plain text link. Ask your creative team to design a small yet
attractive badge. If you don’t have access to a designer, here a few graphics that are free to use:
• http://twitterbuttons.sociableblog.com/facebook-badges.html
© 2009-2010 Loic Jeanjean, on behalf of AdvisorWebsites.com

2. 3. Add a welcome video
People are really receptive to video and it is a good idea to create a compelling welcome video to add on
your business page. You can create a custom landing page (called canvas page) where you can upload
the video and explain what the business page is all about to your visitors.
The beauty of Facebook videos is that they are extremely easy to embed on your website or blog and
can be easily shared across the web by your fans, allowing you and your visitors to spread your message
to thousands of prospects.
4. Use Facebook ads
Facebook allows users to create small ads campaigns to help them boost their fan count. This is
extremely target, easy to measure its ROI and really simple to implement.
Look for the “advertising” link at the bottom your Facebook page to get started. They’ve created a really
intuitive wizard that will give you a great idea of how big your Facebook users target market actually is.
Once your campaign created, it will be displayed on the targeted users’ pages. From there, they can
simply click on your ad and become a fan.
5. Use on your marketing materials
Lastly, we cannot forget to add your Facebook page on every print marketing material you use in your
business. For instance, you could add the url of your Facebook business page on your business cards,
letterhead, print newsletters, brochures or magazine/newspaper ads.
When you meet clients and give them your business card, make sure you mention your Facebook page
and give them a 15sec elevator pitch on why they should become a fan.
So here are just 5 simple ways you can promote your Facebook fan page and increase your fan count.
Feel free to add your own experience with Facebook in the comments box below, or maybe share other
ideas and marketing tips you’ve had success with.
© 2009-2010 Loic Jeanjean, on behalf of AdvisorWebsites.com