Advisor Websites teamed up with financial tech expert, Bill Winterberg to explain how advisors can incorporate video content into their web marketing strategy. Check out these slides to learn why video content is important and how to create professional and compelling video content.
10. PEOPLE SAY
THEY‟RE MORE
LIKELY TO SEEK
OUT
INFORMATION
ABOUT A
PRODUCT OR
SERVICE AFTER
SEEING IT IN AN
ONLINE VIDEO
46%
Source: Eloqua, December 2012
14. WHAT SHOULD YOU MAKE A
VIDEO ABOUT?
WHO SHOULD YOU MAKE A VIDEO
FOR?
(clients, prospects, other audiences)
15. TIPS FOR CHOOSING
VIDEO TOPICS
Answer FAQs
Share tips and success stories
Interview clients or team members
Transform blog posts into video clips
16. VIDEO EDITORIAL
CALENDAR
Release date Topic
Friday, October 1 Saving for college
Thursday, November 2 3 tips for retiring couples
Tuesday, December 9 What are annuities?
Wednesday, January 15
Thursday, February 7
17. YOU DON’T NEED THIS
TO MAKE GREAT VIDEO
CONTENT
YOU DON’T NEED THIS
18. CREATING & SHARING
VIDEO ONLINE
1. Assemble the right tools
2. Select and set up a platform
3. Get in front of a camera
20. CREATE AN ACCOUNT
Go to [www.youtube.com]
Select “Create an account”
Complete profile
Go towww.google.com/hangouts]
Download from [GooglePlay], [Apple
Store]
Complete profile
21. GETTING
COMFORTABLE WITH
THE CAMERA
Test it out – write out a script
Watch yourself
Practice speaking and breathing
Get comfortable making mistakes
Get inspired! Watch others
Be prepared before pressing „record‟ – double
check equipment
22. MORE FAQS
How long should a video last?
What should I wear?
38. SOCIAL SHARING QUICK
TIPS
Add social sharing buttons to video content
Post a quick description with a link to the
video
Allow and encourage friends & followers to
share your content
Ask for feedback
39. BUILD ANTICIPATION
Keep your audience posted on new content
Post on a regular basis to keep viewers
involved
40. OTHER WAYS TO SHARE
Newsletter
Email blast
Blog