I gave a talk on the meaning of UX strategy as well as practical tips for how to implement it in a mid-size organization. This was attended by about 70 people on February 25, 2015, in Chicago IL at Uptake Technologies.

1. My take on UX Strategy
Jessica Peterson, Ph.D.
@jessability
February 25, 2015

2. Who am I?

3. @jessability

4. • A strategy for building UX in your org
• How UX influences business strategy
What I’ll focus on today

6. About strategy

7. Strategy is what you don’t do.
—Michael Porter, Harvard Business Review, and traditional

8. The basics

9. Executive sponsorship

10. You may be in someone
else’s territory

11. Don’t compromise quality

12. When it goes right

13. When it goes wrong

14. http://motivstrategies.com/pages/articles_what-is-the-real-value-of-design
Design-centricity performs financially

15. Practical tips

16. Start by training everyone

17. Invest in your people

18. Shadow your salespeople

19. Write a business plan

20. Write a one-page overview
of that plan with key $
targets tied to your goals

21. My three branches
• Research on Internal Processes and
Teams
• UX Practice Creation with Product Teams
• Hiring UX personnel
• User testing for each product team
• Enterprise R&D
• User Research
• Market Research
• Delivery system to disseminate insights to Marketing,
Strategic Programs, Product

22. Thank you
@jessability
about.me/jessica.peterson