Captricity transforms static documents, including handwriting on paper, into actionable data. Our solution is fast, vastly scalable, and 99%+ accurate. We combine high precision algorithms and machine learning with crowd sourcing, delivering the speed of automation with the accuracy of human verification. Our mission is to unlock the data that drives the world forward. For everyone.

1. Unlocking the data that
drives the world forward
CONFIDENTIAL: DO NOT DISTRIBUTE

2. Without your data, you are flying blind
• Information and paper-based backlogs cost
time and revenue
• Lack of timely visibility into
customers, operations, and competition
hampers growth and innovation
• Reliance on costly, slow and inaccurate data
capture holds you back

3. The Captricity Solution
• Transform paper, pdf, and fax forms into
actionable data in hours with 99% accuracy
• Handles the hardest problems, including
handwriting on paper
• Flexible, subscription-based web-based service

4. How Captricity Works
Capture
Convert
Use

5. What We Are Not
• NOT an “OCR”
o
A blend of machine and human intelligence
• NOT an outsourced operation
o
Democratizing access to data through
easy, affordable and widely available solutions
• NOT a closed system
o
Captricity’s API allows customers to seamlessly
blend structured data extraction from paper
forms into your applications

6. Fast and Accurate
• Self serve interface means no programming
• Easy to set up and use
• Handles even large amounts of data in about a
day.
• Accurate to 99%, double-entry accuracy even
with handwriting.

7. Integrated
• Plugs into your existing business process.
• Deliver results in the form you need, from .csv to
Salesforce to your in-house database via API.
• Results delivered in a secure, shareable
environment.

8. Distributed
• Supports multiple entry points, including mobile
• Easy cloud upload enables distributed data
capture.
• Supports popular cloud-based solutions such as
Salesforce, Box, Dropbox and Constant Contact.

9. Privacy: your data is secure
The key to our technology is “shredding”
the digital image of the form.
Human workers do some data entry/ data
verification to calibrate and check our
software tools. This achieves high accuracy.
However, no individual worker can access a
whole form or multiple data points from a
single form. This keeps your data secure.
CONFIDENTIAL: DO NOT DISTRIBUTE

10. Secure
We “shred” the digital image
of the form to ensure privacy
• 100% HIPAA compliant
• ATO with major federal agency
• Computer vision-based image
security

11. Our Customers*
Government
Healthcare
NGO & Education
* Partial list
Corporate

12. Captricity: Federal Government
The FDA is responsible for protecting and promoting public health through
the regulation and supervision of food and medical products safety.
The Problem
•
•
•
•
Urgent backlog of
mandatory forms.
Filings volume growing
15% - 30% per year
Cost to process filings
increasing with more
information.
Budget frozen.
The Solution
•
•
•
•
Automation of data
entry.
Handles multiple forms
and data types.
Integrates with in-house
systems.
Passed FISMA medium
security clearance.
Benefits
•
•
•
•
Reduce dependence
on outsourced data
entry.
Scales up and down to
meet need.
Predictable cost.
Security assured.
“For the paper jam we experienced, it was originally estimated to take a very long time to
overcome the backlog using manual data entry. Captricity was part of a solution that was
timelier, and we were able to achieve very high quality data at the fraction of the cost.”
-- Taha Kass-Hout, CHIO, FDA

13. Captricity: CA State Government
The Fair Political Practices Commission (FPPC) was created by the Political Reform Act of 1974
(Act), a ballot initiative passed by California voters in 1974 as Proposition 9.
The Problem
•
•
•
Urgent backlog of
judges public disclosure
forms.
Set budget for
processing backlog
won’t meet need.
Forms needed to meet
transparency
requirements.
The Solution
•
•
•
Automation of data
entry.
Forms sent to Captricity
via email.
Data housed on
Captricity Open Data
Portal.
Benefits
•
•
•
Meet public
transparency
mandate within
budget.
Easily manages
ongoing demand.
Predictable cost.
“Captricity took our scanned documents and converted them to a machine readable
format at a very reasonable cost. Now the data is more accessible
and easier to analyze.”
-- Tina Z Bass, Interim Executive Director of the Fair Political Practices Commission

14. Captricity: Research
The Abdul Latif Jameel Poverty Action Lab (J-PAL) at Massachusetts Institute of
Technology, is a global network of researchers who use randomized evaluations to answer
critical policy questions in the fight against poverty.
The Problem
•
•
30,000 handwritten voter
turnout forms from
recent Kenyan election
critical to research
project.
Data from forms
necessary to complete
study on impact of SMS
messages on voter
turnout.
The Solution
•
•
30,000 forms processed
in one week, compared
to months for manual
entry
No retraining of staff
needed to complete
work
Benefits
•
•
•
Double entry quality in
a fraction of the time
Rapid access to
original data helpful for
research
No infrastructure to
manage or software to
maintain
“Captricity was very quick and flexible. We were able to tweak the forms and extract the
data we needed to complete our research quickly and efficiently. One feature that has
been particularly useful is the ability to click on a cell and view the original data.”
-- Tavneet Suri, Associate Professor at MIT

15. Captricity: NGO
The Problem
•
•
•
Entering paper
petitions and forms
into database slows
down workflow and
generates staff and
volunteer burnout.
Significant backlog
Required an ethical
solution that would
not exploit
outsourced workers
Transportation Alternatives is a
10,000+ member advocacy
organization for biking, walking
and public transit based in New
York City.
The Solution
•
•
•
Self serve
document
definition critical to
support new forms
types.
Speed of entry
critical for member
and constituent
outreach.
On-demand model
meets variable
need
Benefits
•
•
•
Ease of self-serve
document definition
supports all form types.
Scalability and pricing
means no costly lock-in
or support for in-house
solutions.
Staff and volunteers
free for other work
“Captricity was exactly what we were looking for. It was very easy to get going and the
customer service has been amazing. I’ve never had to wait even a day for a
completely comprehensive response to any question.”
-- Ian Cramer, IT Coordinator, Transportation Alternatives

16. Useful Across Industries
Government
CRM
Manufacturing
Accounting
Healthcare
Disclosures
Surveys
Inspections
Invoices
Flow, log
Tax forms
Lead gen
Time cards
Receipts
Intake, consent
Applications
Lead tracking
Materials inventory
Statements
Assessment, diagnostic
Census
Field service
Product registration
Service change
Referral, order

17. The Captricity Organization
Public Launch
Founded 2011
Progress:
Best Tech --Launch Conference
2012
Private Beta
First 1M fields processed
Investors:
Awards:
2013 Strata
Data for
Social Impact
Series A Funding
2013
Enterprise Ready
Salesforce, Box Integrations
Public REST API
Team collaboration
HIPAA Compliance