Top Real Estate Agents and Top Mortgage Loan Officers build their brands by these simple but powerful strategies. When executing this marketing strategy Realtors and Lenders build brand awareness, create trust, and grow sales.

1. Total Expert
Lender & Realtor Mastermind
The Diamond Strategy

2. Why this works
Two Vital Goals are met with this Strategy:
Maximum Exposure
for your brand.
Building Trust
with your customers.

3. Issues Facing Agents & Lenders
 Inconsistent Sales Volume
 Focused On Leads Not Customers
 Too Many Marketing Options Available
 Ignoring Multi-Channel Co-Marketing

4. Build a Predicable Business
 Consistency In…
 Messaging
 Timing
 Engagement
 Impressions
 SALES

5. Focus On Client Generation
 “Lead Gen” Is All Hype
 Truly Predictable Business Comes When You
Focus On “Client Gen”
 Focus On These Questions:
 Do I have a single dashboard to track my
business?
 Do you send relevant, personalized and consistent
messages?
 What produces results? Do you know your ROI?

6. Where To Start?
Too Many Options

7. The Four Essential Elements
 The Diamond Strategy
4 Keys to Market Domination
 Web/Online
 Social
 Print
 Community

8. Online
 The Home Buying Process Starts Online
 If You Don’t Exist Online, You Lack Credibility
 Your Website MUST Represent Your Brand

9. Online

10. Branding Online
Both Brokerage And Agent Branding

11. Branding Online
Both Brokerage
And
Agent Branding

12. Search Engine Optimization
 Competiveness to get an SEO edge is very high.
 The major portals have a distinct advantage.
 Consider your niche and focus your content.
 Content is King
 Create relevant and useful “bite size” pieces.
 Share information and expertise others need.

13. Focus On Your Niche
Helpful Blogs
And
Community Focus

14. Social Media
 Determine which network closely match your
target demographic/niche.
 Focus on 1-2 Networks that work best for you.
Best to do fewer networks better, than do more
networks, worse.
 Strategy Must Include Paid

15. Social Media - Branding

16. Social Media - Imagery
Put Your Best Foot Forward

17. Social Media - Advertise Success

18. Community
 The Differentiating Factor
 This sets the successful agents apart from the rest.
 Gets your brand noticed in your community.
 Why be Active in your Community?
 To build trust.
 Gain credibility.
 Showcase your values/personality.
 Become a know as the Expert.

19. Community
Sponsor Local Events

20. Community
 How Can you Get Involved:
Volunteer
 City/town government
 Fire, rescue and safety
 Church or NPO
 Help clean up community
 Youth Programs

21. Print
 Real Estate Funds Are Focused Online
 Less Competition
 Creates Credibility
 People value things and items they can touch.
 Multi Channel = Recognition and Trust
 Stand out! Your competition is not.

22. Print – Co-Branded Postcards
Stand out!
Your competition is not.

23. Print – Traditional Print

24. Make it Scalable
 Roadmap Your Success
 Develop a Repeatable Process
 Make an Action Plan
 Execute

25. Track Everything
 Know Your KPI’s and ROI
 Course Correct When Necessary

26. The Diamond Strategy Tips
 Focus Your Message – Consistent Brand.
 Build Trust and Credibility – It will Build
Your Business, Brand and Network.
 Track Everything. Success Scales!
 If You Need Help – Get It. Total Expert
is Ready to Earn Your Trust and Start!

27. How Total Expert Fits