The Empires of the Cloud have a combined market capitalisation of almost $3 trillion dollars. Facebook has access to FIVE billion points of contact with internet users. Who are they? Check out the latest update from The Dimensions of Strategy Team! Don't Miss Out! JKA

1. The Digital Marketing Guide
to the Empires of the Cloud
The Empires of the Cloud have a combined market capitalisation
of almost $3 trillion dollars!
Google, Apple, Facebook, Apple, Microsoft …
Together they have access to over six billion people on the planet
Dr John Ashcroft
Facebook has almost 5 Billion monthly average users …

2. Social Media Update
Empires of the Cloud
2017
Dr John Ashcroft
01

3. “
Global Social Nets
Facebook
WhatsApp
YouTube
FB Messenger
WeChat Tencent
QQ Tencent
Instagram
Q Zone
Tumbl
LinkedIn
Twitter
Snapchat
Pinterest
0 500 1,000 1,500 2,000
150
300
319
467
550
595
600
868
889
1,000
1,000
1,200
1,968
Monthly Average Users (MAUs) Millions
Facebook is the
dominant social media
app with almost
2 billion users
worldwide …
02
Data : Statista . com
Dimensions of Strategy Research

4. “
Facebook Users …
0
500
1,000
1,500
2,000
2009 2010 2011 2012 2013 2014 2015 2016 2017
1,936
1,860
1,788
1,712
1,654
1,591
1,545
1,490
1,441
1,393
1,350
1,317
1,276
1,228
1,189
1,155
1,110
1,056
1,007
955
901
845
800
739
680
608
550
482
431
360
305
242
197
100
Facebook Users
have shown rapid
growth since
2008 …
Monthly Average Users (MAUs) Millions
“
03
Data : Facebook Dimensions of Strategy Research

5. Mark
Zuckerberg
Facebook
Facebook was not originally
created to be a company. It
was built to accomplish a
social mission - to make the
world more open and
connected.
“
04

6. “
WhatsApp
Monthly Average Users (MAUs) Millions
Facebook …
WhatsApp acquisition
adds to the FB
Messenger
platform…
0
300
600
900
1,200
2012 2013 2014 2015 2016 2017
1,200
1,000
900
650
400
180
Facebook acquires WhatsApp in February 2014
for $19 billion
05
Data : Statista . com
Dimensions of Strategy Research

7. “
Instagram
Monthly Average Users (MAUs) Millions
0
225
450
675
900
2012 2013 2014 2015 2016 2017e
820
600
450
300
170
80
Facebook …
Instagram acquisition
puts pressure on
Snapchat as user
growth surges …
0
50
100
150
200
2013 2014 2015 2016 2017e
192
158
107
71
50
Facebook acquires Instagram in February 2012
for $1 billion
06
Data : Statista . com
Dimensions of Strategy Research

8. Mark
Zuckerberg
Facebook
Facebook was not originally
created to be a company. It
was built to accomplish a
social mission - to make the
world more open and
connected …
“
To Facebook!
FaceBook
WhatsApp
Messenger
Instagram
Sub Total
1,968
1,200
1,000
600
4,768
5 Billion
Points of
Contact
(MAUs) Millions
07

9. So what of Snapchat … 08

10. “
“
Snapchat
McDonalds is using
Snapchat to recruit
employees over the
summer …
Why?
45% of users are
18 - 24 years old ..
71% of users are
under 34 years of age …
09

11. “
“
Snapchat
TimeWarner signs
$100 million dollar
deal for content on
Snapchat …
Why?
10
Time Warner Inc. and Snapchat's parent
company Snap Inc. on Monday reached a
$100 million deal, in which Time Warner
will supply new shows for the popular
app.
The online video
channel to rival
Facebook …

12. “
Jack
Dorsey
Twitter
“ I think Twitter is the future of
communications and Square
will be the payment network.
11

13. “
Twitter Users …
0
100
200
300
400
2010 2011 2012 2013 2014 2015 2016 2017
328
319317313310
305307304302
288284
271
255
241
232
218
204
185
167
151
138
117
101
85
68
54
49
40
30
But …
Twitter Users
slowing growth
worries markets …
Monthly Average Users (MAUs) Millions
Monthly Average Users (MAUs) Millions
“
12
Data : Twitter & Dimensions of Strategy Research

14. UK Snapshot
13

15. “
UK Social Nets
Facebook
Twitter
Pinterest
FB Messenger
Reddit
Instagram
StumbleUpon
YouTube
LinkedIn
Google
0 20 40 60 80
0.1
0.2
0.3
0.6
0.9
1.6
2.2
7.8
12.0
74.3
Share of Activity UK %
Facebook is the
dominant social media
app in the UK …
Twitter and Pinterest
of secondary concern …
14
Data : Statista . com
Dimensions of Strategy Research

16. “
LinkedIn Users UK
LinkedIn passes 15
million users in UK
in 2015 …
15

17. “
Sundai
Pichai
Google
There are seven billion people
in the world. And I think
phones are the first time most
people will have access to a
modern computing device.
With Android, we want to
enable that for people.
“
16

18. The Smartphone Platform war is over
Worldwide smartphone operating system market share (based on unit sales)
85%
79%
81%
80%
67%
48%
22%
04%
15%
15%
15% 15%
17%
18%
15%
14%
17
Source Gartner and statista

19. EMPIRES OF THE CLOUD
Shaping the future

20. 0
200
400
600
800
Apple Google Microsoft Amazon Facebook Verizon eBay PayPal SnapChat Twitter
US$12US$20
US$64
US$38
US$187
US$442
US$476
US$543
US$666
US$759
Market Capitalisation $ billions …
$ billions
June 2017
AAPL GOOGL MSFT
Nasdaq Nasdaq
AMZN
Nasdaq Nasdaq Nasdaq
FB
NYSE
VZ
Nasdaq
EBAY
Nasdaq
PYPL
NYSE
TWTR
NYSE
SNAP
Empires of the Cloud Market Capitalisation 18
Combined Market Cap of
almost $3 trillion dollars

21. Tim
Cook
Apple
We're very simple people at
Apple. We focus on making
the world's best products and
enriching people's lives.
“
19

22. Jeff
Bezos
Amazon
There are two kinds of
companies, those that work to
try to charge more and those
that work to charge less. We
will be the second.
“
20

23. “
Satya
Nadella
Microsoft
Mobile-first, cloud-first is a
very rich canvas for innovation
It is not the device that is
mobile, it is the person that is
mobile.
“
21

24. Social Media has redefined
the customer journey …
Awareness Evaluation Acquisition Engagement Advocacy
The way people learn about people, products, evaluate the, buy them and
interact with them is all being mediated today by social media …
Ryan Holmes CEO Hootsuite

25. We can help you make
the journey …
“
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Empires of the Cloud
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Visit the Web Site
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Or drop me a line …
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t : @jkaonline
22

26. Economics, Strategy and Social Media
Dr John Ashcroft
SOCIAL MEDIA CHANNELS
LinkedIn
Twitter
Facebook
Instagram
Snapshat
THEMES
#Economics
# Strategy
# Social Media
# Digital Marketing
# Leadership
# Governance
EDUCATION
PhD
BSc.(Econ)
FRSA
CBIM
23

27. APPENDIX

28. Vimeo! Apple
$565 bn
Google
$528 bn
Amazon
$359 bn
FaceBook
$353 bn
Microsoft
$441 bn
Twitter
$12 bn
PayPal
$35 bn
Verizon
$220 bn
eBay
$36 bn
SnapChat
$19 bn v
Others
Mobile
OS
Apple
IoS
Google
Android
Apps
Apple
App Store
Android
App Store
Smart
Phone
iPhone
Maps
Apple
Maps
Google
Maps
Music iTunes
Spotify
Deezer
DeskTop
OS
Apple
MacOS
MS
Windows
Search Google Bing
Virtual
Assistants
Siri Google Now Alexa / Echo Cortana
OnLine
Ads
Google FaceBook
Messaging
WhatsApp
Instagram
Skype
SnapChat
FB tried to
buy
Video YouTube
Social
Media
FaceBook LinkedIn Twitter
AOL
Yahoo
Tumblr
Payment
Apple
Pay
Google
Pay
Amazon
Payment
FaceBook
Pay
Paypal
Cloud
Apple
Cloud
Google
Cloud
AWS
Amazon Web
Services
OnLine
Commerce
Amazon eBay
Empires of the Cloud Market - the battle map

29. Social Media Update
Empires of the Cloud
2017
Dr John Ashcroft
Dimensions of Strategy .com