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Final Recap – Juntae DeLane




Created By Juntae DeLane – juntaedelane@gmail.com
Recap Stats
   • Date: August 1 – November 30, 2007

   • Location: So. Cal (Los Angeles

   • Product Used: Approx. 30 pallets

   • Reach: Approx. 43,200 – 216,000 people

   • C
     Consumer I t
              Interactions: Approx. 680,000
                     ti     A       680 000
     people

   • Total budget: $
                   $24,742.77 (salary not included)
Created By Juntae DeLane – juntaedelane@gmail.com
Consumer
Events

-Celebrity Basketball Game
-Extreme AutoFest
-Spocom
  p
-VMA Gifting Suite
-Charity Golf Tournament
-Hot Import Nights -Night
Shit (Las Vegas)
-USC vs OSU Football
Tailgate
-Glamis Gone Wild
 Glamis
-Mitsubishi 300GT West
Coast National Convention
-USC vs. Stanford
-California Bike Week
-Extreme Auto Fest: NHRA
Co pact
Compact Finals
             as
-Camp Pendelton Marine
Appreciation
-USC vs. Arizona
-Celebrity Cat Walk
-Fresno State Kappa Week
-Nextel Cup




                             Created By Juntae DeLane – juntaedelane@gmail.com
Guerilla
Marketing
-X Games
-Dub Car Show
-Venice Beach
-Hollywood’s Halloween
 Hollywood s
Fest
-LA Fashion District
-Sunset Blvd.
-UCLA
-Cerritos College
-USC
 USC
-Santa Monica College
-Cal State LA
-LA Invation
-LA Auto Show
-HS Football: Garfield @
Roosevelt
R        lt
-Who runs the yard
step show
-Formula D: All or
Nothing
-Califonia International
Auto Show




                           Created By Juntae DeLane – juntaedelane@gmail.com
DJ
Sponsorships

-DJ Zeb
-DJ Myster-e (KISS
FM)
-DJ Show Shot
-Eddie D
-DJ Quest
-DJ D. Soto (B95)
-DJ ERock (Sirius
Radio)
-DJ Franzen (Hot
97 – KVEG)
-DJ DG
 DJ




                     Created By Juntae DeLane – juntaedelane@gmail.com
Cars & Car
Clubs
Sponsorships
-EuroTuner
-Dedrickson
Racing
-UNTAMED STANGZ
-Special Image
Racing
            p
-FI Motor Sports
-2005 Scion TC
-South Coast
Subaru
-FSR Motor Sports
-Hyper Motor Sports
   yp            p
-02 Ford Focus SVT
-Street Official
Racing
-Gottcha Racing
-Jspec Motor Sports
 Jspec



                      Created By Juntae DeLane – juntaedelane@gmail.com
Event
Sponsorships
-Celebrity
Basketball Game
-Extreme Auto
Fest: NHRA
Compact Finals
-Celebrity Cat
Walk @ The
Highlands
(Hollywood)
-Fresno State
Kappa Week
-Sages @
Forbidden City
(Hollywood)
-Carnival @ Key
Club (Hollywood)
-Halloween Freak
Fest
F t @ Th Day
        The D
After (Hollywood)

                    Created By Juntae DeLane – juntaedelane@gmail.com
Thinking Out
Of The Box
-NOS Energy Drink
Mixtape (Mixed By
DJ Myster-e KISS
FM)
-Car sponsorship
registration progra
-DJ sponsorship
program
-Internship
program
-Nigh Club
Sponsorship
Program




                      Created By Juntae DeLane – juntaedelane@gmail.com
Memorable     “Great job at the event. More importantly though this is the best event
              report I have EVER read. Very clean and concise with while still allowing
Quotes        the emotion of the event come through. Fact based, no funky fonts,
              personal hype at an appropriate level, no goofy backgrounds I love
              it. Everyone please take a page out of Juntae's play-book here and follow
              suit with your event reports.”

              Bill Meissner                    “Juntae did a great j
                                                             g     job. He's a good g y,
                                                                               g    guy,
              Chief Marketing Officer          and arriving in the Humvee was really
                                               cool. He was well prepared with plenty
                                               of NOS and containers -- and three NOS
              “Great job at retail! You did    kept me going all day (and night).”
              a fantastic job with POS and     Tom Langan
              Pole huggers.”                   Camp Pendleton

              Michael Ventimiglia
              Regioinal Vice President
                                                 “Fantastic- you are really setting the
                                                 bar!”

                                                 Carli McKinney
                                                 Public Relations Director

              “While Juntae's detailed accounts, copy to picture ratio and consistency are
              impeccable, there has to be some other people out there who can at least
              follow the paradigm.”

              Bill Meissner
              Chief Marketing Officer


            Created By Juntae DeLane – juntaedelane@gmail.com

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Sample Field Marketing/Branding Recap

  • 1. Final Recap – Juntae DeLane Created By Juntae DeLane – juntaedelane@gmail.com
  • 2. Recap Stats • Date: August 1 – November 30, 2007 • Location: So. Cal (Los Angeles • Product Used: Approx. 30 pallets • Reach: Approx. 43,200 – 216,000 people • C Consumer I t Interactions: Approx. 680,000 ti A 680 000 people • Total budget: $ $24,742.77 (salary not included) Created By Juntae DeLane – juntaedelane@gmail.com
  • 3. Consumer Events -Celebrity Basketball Game -Extreme AutoFest -Spocom p -VMA Gifting Suite -Charity Golf Tournament -Hot Import Nights -Night Shit (Las Vegas) -USC vs OSU Football Tailgate -Glamis Gone Wild Glamis -Mitsubishi 300GT West Coast National Convention -USC vs. Stanford -California Bike Week -Extreme Auto Fest: NHRA Co pact Compact Finals as -Camp Pendelton Marine Appreciation -USC vs. Arizona -Celebrity Cat Walk -Fresno State Kappa Week -Nextel Cup Created By Juntae DeLane – juntaedelane@gmail.com
  • 4. Guerilla Marketing -X Games -Dub Car Show -Venice Beach -Hollywood’s Halloween Hollywood s Fest -LA Fashion District -Sunset Blvd. -UCLA -Cerritos College -USC USC -Santa Monica College -Cal State LA -LA Invation -LA Auto Show -HS Football: Garfield @ Roosevelt R lt -Who runs the yard step show -Formula D: All or Nothing -Califonia International Auto Show Created By Juntae DeLane – juntaedelane@gmail.com
  • 5. DJ Sponsorships -DJ Zeb -DJ Myster-e (KISS FM) -DJ Show Shot -Eddie D -DJ Quest -DJ D. Soto (B95) -DJ ERock (Sirius Radio) -DJ Franzen (Hot 97 – KVEG) -DJ DG DJ Created By Juntae DeLane – juntaedelane@gmail.com
  • 6. Cars & Car Clubs Sponsorships -EuroTuner -Dedrickson Racing -UNTAMED STANGZ -Special Image Racing p -FI Motor Sports -2005 Scion TC -South Coast Subaru -FSR Motor Sports -Hyper Motor Sports yp p -02 Ford Focus SVT -Street Official Racing -Gottcha Racing -Jspec Motor Sports Jspec Created By Juntae DeLane – juntaedelane@gmail.com
  • 7. Event Sponsorships -Celebrity Basketball Game -Extreme Auto Fest: NHRA Compact Finals -Celebrity Cat Walk @ The Highlands (Hollywood) -Fresno State Kappa Week -Sages @ Forbidden City (Hollywood) -Carnival @ Key Club (Hollywood) -Halloween Freak Fest F t @ Th Day The D After (Hollywood) Created By Juntae DeLane – juntaedelane@gmail.com
  • 8. Thinking Out Of The Box -NOS Energy Drink Mixtape (Mixed By DJ Myster-e KISS FM) -Car sponsorship registration progra -DJ sponsorship program -Internship program -Nigh Club Sponsorship Program Created By Juntae DeLane – juntaedelane@gmail.com
  • 9. Memorable “Great job at the event. More importantly though this is the best event report I have EVER read. Very clean and concise with while still allowing Quotes the emotion of the event come through. Fact based, no funky fonts, personal hype at an appropriate level, no goofy backgrounds I love it. Everyone please take a page out of Juntae's play-book here and follow suit with your event reports.” Bill Meissner “Juntae did a great j g job. He's a good g y, g guy, Chief Marketing Officer and arriving in the Humvee was really cool. He was well prepared with plenty of NOS and containers -- and three NOS “Great job at retail! You did kept me going all day (and night).” a fantastic job with POS and Tom Langan Pole huggers.” Camp Pendleton Michael Ventimiglia Regioinal Vice President “Fantastic- you are really setting the bar!” Carli McKinney Public Relations Director “While Juntae's detailed accounts, copy to picture ratio and consistency are impeccable, there has to be some other people out there who can at least follow the paradigm.” Bill Meissner Chief Marketing Officer Created By Juntae DeLane – juntaedelane@gmail.com