Social media allows you to connect quickly and easily with potential and current customers. It's what the online world's talking about, and it's what every internet-savvy business is getting involved in. The results are instant.

1. Executive Briefing Round Table
Series
Join the Social Media Revolution

2. Where are you?
• (insert video)

3. The Standalone Website is Dead
• Web 2.0 is about empowering people to collaborate
online.
• Prosumption, is a term referring to customers
participation in the creation of products in an active
and ongoing way.
• The new Web challenges conventional assumptions
that information must move from credentialed
producers to passive consumers.
• Products that don’t enable and invite customer
participation will be discarded- seen as old-fashioned
remnants of a less customer-friendly era.

4. Early Web technologies were only about one-way
communication.
Today, communication is about
one-to-many

5. What has been your reaction to social
media?

6. What is social media?
Social media, is media designed to be
disseminated through social interaction,
created using highly accessible and
scalable publishing techniques.
-Wikipedia
What is this definition supposed to mean?

7. Don’t panic.
It isn’t as scary as you may fear.

8. Here’s a definition in plain English.
• Social media is something that is created or
happens.
– Social media happens any time people gather
online, using a common tool, to share
information in a permanent form.

9. What are collaborative tools?

10. Don’t worry, no one expects you to
use every tool available.

11. Just use the same tools as your
friends, colleagues and customers.

12. Social Media is a recorded party and
everyone is invited.
(It happens in real-time and is recorded for later.)

13. What else should you know about
social media?

14. Focus on relationships, NOT
technologies.
What kind of relationship do you want?
Transactional Passionate
Occasional Constant
Impersonal Intimate
Short-term Loyal

15. In the future, social networking will be
even easier.

16. Universal Sign-in

17. Facebook Connect Extends
See what friends
read/comment on

18. Social Moves Into Enterprise Apps
Salesforce Chatter
LinkedIn in Lotus Notes

19. Social on TV and Television Sets
Conversation around news events
Foxtel integrates Facebook &
Twitter

20. Start measuring lifetime value in a new way.
• Percent that refer
+ Value of purchases • Size of their networks
- Cost of acquisition • Percent of referred people
+ Value of new customers who purchase
from referrals • Value of purchases
+ Value of insights • Percent that provide
+ Value of support support
+ Value of ideas • Frequency and value of
= Customer lifetime value the support
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