This document discusses the rise of social media and user participation online. It defines social media as content that is created and shared online through social interaction. It emphasizes that successful products and websites now need to enable and invite customer participation, as standalone websites are outdated. The document then discusses some collaborative tools used in social media, focusing on using the same tools as one's contacts. It outlines how social media allows real-time sharing that is recorded for later. Finally, it briefly mentions potential future developments in social media becoming more integrated into other applications and devices.
3. The Standalone Website is Dead
• Web 2.0 is about empowering people to collaborate
online.
• Prosumption, is a term referring to customers
participation in the creation of products in an active
and ongoing way.
• The new Web challenges conventional assumptions
that information must move from credentialed
producers to passive consumers.
• Products that don’t enable and invite customer
participation will be discarded- seen as old-fashioned
remnants of a less customer-friendly era.
4. Early Web technologies were only about one-way
communication.
Today, communication is about
one-to-many
6. What is social media?
Social media, is media designed to be
disseminated through social interaction,
created using highly accessible and
scalable publishing techniques.
-Wikipedia
What is this definition supposed to mean?
8. Here’s a definition in plain English.
• Social media is something that is created or
happens.
– Social media happens any time people gather
online, using a common tool, to share
information in a permanent form.
14. Focus on relationships, NOT
technologies.
What kind of relationship do you want?
Transactional Passionate
Occasional Constant
Impersonal Intimate
Short-term Loyal
18. Social Moves Into Enterprise Apps
Salesforce Chatter
LinkedIn in Lotus Notes
19. Social on TV and Television Sets
Conversation around news events
Foxtel integrates Facebook &
Twitter
20. Start measuring lifetime value in a new way.
• Percent that refer
+ Value of purchases • Size of their networks
- Cost of acquisition • Percent of referred people
+ Value of new customers who purchase
from referrals • Value of purchases
+ Value of insights • Percent that provide
+ Value of support support
+ Value of ideas • Frequency and value of
= Customer lifetime value the support
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