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Social Media Overview
- 1. An Introduction to Social Media Julie K. Hewett, CMP JulNet Solutions, LLC
- 2. Business Owner Community Connector Social Media en·thu·si·ast
- 3. What is Social Media? Social Media is an umbrella term that defines the various activities that integrate technology, social interaction and the construction of words, pictures, videos and audio. Wikipedia.com
- 4. What is Social Media? Social media is the platform where connection, conversation and collaboration take place jkhewett
- 7. Connection
- 9. Connection
- 11. Connection
- 14. Connection Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
- 15. Connection 51% of active Twitter users follow companies, brands or products on social networks Twitter Usage in America 2010 from Tom Webster
- 16. Connection
- 19. Conversation 73% of active online users have read a blog 45% of internet users have started their own blog 34% post opinions about products & brands on their blog 36% think more positively about companies that have blogs
- 20. Conversation Only 18% of TV Ad campaigns generate positive ROI 90% of people who can skip TV Ads do Only 14% of People Trust Advertisements
- 21. Conversation One positive social media comment is worth 200 TV Commercials!
- 22. Conversation What is a bad one worth?
- 23. Conversation 78% of people trust the recommendations of other consumers
- 24. Conversation They don’t care about your ad, they care about what their friends think
- 25. Collaboration
- 26. Collaboration Announcements of events Repost email broadcasts Reminders of upcoming events Engage conversation of a specific topic area Opinion pieces Journaling Presentation of case studies
- 27. Conversation Micro-blogging services that enables its users to send and read messages known as tweets
- 28. Conversation Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers.
- 32. A doctor posts updates on social-networking site Twitter during a recent operation in Detroit.
- 33. Conversation
- 38. Conversation 80% of US companies now use LinkedIn in their hiring practices
- 42. Conversation How to Videos Employee Interviews Product Demos Explanations (“In Plain English”) Virtual Presentations Pod/Video casting
- 43. Why it Works! It’s one to one connection It’s one to many quickly It’s a conversation It’s available 24/7 It’s global It’s free It’s social It’s fun!
- 44. Our Future
- 45. Our Future Millennials spend > 16 Hours /week Online 96% of them have joined a social network They have an average of 53 friends online
- 46. An operating room in Second LifeCourtesy of Imperial College London
- 47. Our Future
- 48. Our Future
- 49. Connect with Julie Blog – www.AssociationMeetings.org www.jkhewett.com Facebook – www.facebook.com/jkhewett www.facebook.com/julnetllc LinkedIn – www.linkedin.com/in/julnet Twitter – www.twitter.com/jkhewett
Notes de l'éditeur
- Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users can add friends and send them messages, and update their personal profiles to notify friends about themselves.