James Lanyon

Austin, Texas Area, TX United States

Director, Innovation at T3

Advertising / Marketing / PR

Entrepreneurial marketing leader, with over 16 years of progressive experience driving business development and translating customer insights into actionable communication plans for Fortune 500, national and regional brands. • Integrated Marketing • Measurement/Analytics • Customer Insights • Brand Development • Competitive/Marketplace Intelligence • Social and Digital Platforms • Creative Development • Mentoring/Team Development Specialties: Marketing and Business Strategy, Analytics and ROI, Project Direction, Marketplace Planning/Analysis, Brand Development, Competitive Evaluation and Activation