Employee engagement sxsw presentation voice storm

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Jim Larrison

All Content Company Confidential ©2013 Dynamic Signal

All Content Company Confidential ©2013 Dynamic Signal
Fans
Advocates
Passionate Voices
Influencers

All Content Company Confidential ©2013 Dynamic Signal
So Many Tools….

All Content Company Confidential ©2013 Dynamic Signal
Quality

All Content Company Confidential ©2013 Dynamic Signal
Participation

All Content Company Confidential ©2013 Dynamic Signal
Incentives & Prizes

All Content Company Confidential ©2013 Dynamic Signal
Legal Disclosures

All Content Company Confidential ©2013 Dynamic Signal
Incentives

All Content Company Confidential ©2013 Dynamic SignalJust Add Water….

All Content Company Confidential ©2013 Dynamic Signal
Why Engage
Employees?
Knowledge Base
Enjoy Sharing
Recognition
Team Building
Gamification
Job Satisfaction
Low Risk
Participation

All Content Company Confidential ©2013 Dynamic Signal
Good News…
Employees Like
talking about their
job and company
Bad News…
What?
Who?
When?
How Much?
Where?

All Content Company Confidential ©2013 Dynamic Signal
• Send out emails
• Random lists
• Measurement?
• Rely on PR firm

All Content Company Confidential ©2013 Dynamic Signal
Tap into earned media power of…
Employees
Investors/
Advisors
Partners
Franchises

All Content Company Confidential ©2013 Dynamic Signal
How It Works

All Content Company Confidential ©2013 Dynamic Signal
Employee View

All Content Company Confidential ©2013 Dynamic Signal
Community Email Invitation

All Content Company Confidential ©2013 Dynamic Signal
Claim Your Account

All Content Company Confidential ©2013 Dynamic Signal
Register Social Channels

All Content Company Confidential ©2013 Dynamic Signal
Explore Your Community

All Content Company Confidential ©2013 Dynamic Signal
Share Content

All Content Company Confidential ©2013 Dynamic Signal
Management Dashboard

All Content Company Confidential ©2013 Dynamic Signal
Community Settings

All Content Company Confidential ©2013 Dynamic Signal
Manage Employees

All Content Company Confidential ©2013 Dynamic Signal
Manage Posts

All Content Company Confidential ©2013 Dynamic Signal
Measure Sharing

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The Future of Marketing: Advocacy - A Case Study Approach to Understanding What Works. We’ve all heard the stats - Advocacy & Word of Mouth are more authentic and effective than traditional paid media. The challenge is scaling Advocacy so that you can reach as many people as mass media marketing does. In 2013, we finally saw the emergence of influencer and advocacy marketing as a scalable marketing channel. Brands can now harness the untapped power of their employees, customers & fans to promote their brands. Research from Forrester and Edelman’s trust barometer has shown that customers will trust peers or a company’s employees for advice on their next purchases far more than advertisements or direct marketing. By empowering employees & customer to be advocates and influencers who promote your brand, you can grow awareness, reach & revenue.

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