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Experimenting With Found Traffic
To Drive More Conversions
A modern approach to online marketing.
with Josh Braaten
Why Are We Here?
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Because Minnesota Is Awesome!
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Especially Before The Winter (Same Scene).
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Because Of These Folks!
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Because This Lady Knows How To Plan A Party.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Because CONVERSIONS!
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Conversions Start With Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
# of Conversions
Traffic
= Conversion
Rate (%)
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Sales End With Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
# of Sales = CR% * Traffic
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
This Talk Is About Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
• Leadpages/Drip team member
for two unforgettable years
• CEO & Co-founder of the first
brand measurement platform,
Brand...
Traffic: Not Like This.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
How To Look @ Traffic
BRAND
STRATEGY
CONTENT
STRATEGY
CHANNEL
STRATEGY
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
How To Look @ Traffic
A BRAND STRATEGY
A CONTENT STRATEGY
A CHANNEL STRATEGY
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” T...
Everything Starts With Brand.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Every Brand Needs A Framework.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
A Brand Framework
MISSION, VISION, VALUES
YOUR POSITIONING
YOUR ARCHETYPE
YOUR PERSONAS
YOUR VISUAL STYLE
@JLBRAATEN | #CO...
What Mission Are You On?
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Creating Your Mission, Vision & Values
Your Mission
This is why you exist.
Your Vision
This is the crazy idea you have for...
Creating Your Mission, Vision & Values
Our Mission
To empower brands to achieve excellence.
Our Vision
We envision a world...
What Stand Are You Taking?
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
A Positioning Statement
For [your personas], [your brand]
is the [unique value proposition]
among all [competition] becaus...
Our Position Statement
For [brand pioneers*], [Brandish
Insights] is the [best way to measure
your marketing] among all [S...
Who Are You, Really?
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Archetypes In Branding
Archetype
NOUN
1. The original pattern or model from which all
things of the same kind are copied o...
Create Your Own Archetype.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Step 1: Get Inspired.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
(Everyone’s Inspiration Is Different)
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Step 2: Pick Two.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Brandish Insights
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Brandish Insights
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Big Picture Web
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Big Picture Web
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Koi Story
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Koi Story
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Create Your Personas.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Personas For Brandish Insights
President
Paul
CEO
Needs marketing
to perform; wants
simplicity
Agency
Al
DIRECTOR OF
ACCOU...
Create Your Style.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Start Simple. Stay Consistent.
Our Style
Vivid, engaging imagery fuels Pioneers’
passion when reading or learning. Visuals...
Write It All Down First...
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
...Then Scale From There.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
How To Look @ Traffic
BRAND
STRATEGY
CONTENT
STRATEGY
CHANNEL
STRATEGY
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
What’s A Content Strategy?
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Content Strategy For The Web
Content Strategy
VERB
1. Planning for the creation, delivery, and
governance of useful, usabl...
This Is Content Strategy.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Let’s Build A Content Strategy.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Great Content Strategy
BRAND-INSPIRED
SEO-FOCUSED
CONSUMER-RELEVANT
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Step 1. Start With Your Brand.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Explore Your Core Non-Branded Keyword.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Bring All The Phrases Into A Spreadsheet.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222@JLBRAATEN | #CONVERTED17 | ...
Select Keywords Appropriate For Your Brand.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Step 2. Get SEO-Focused.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Take Your Brand-Focused Keywords To AdWords.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Get Data And Export It To Your Spreadsheet.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Spend Time With Your Keywords. Love Them.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Ok, That’s Too Much.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
But Seriously… Spend Time With Your Keywords.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Step 3. Be More Relevant.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Use Keywords To Inform Content Strategy.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Google Tells You What It Wants. Every. Time.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Make Something That’s Flat-Out Better.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Make Something That’s Flat-Out Better.
By The Numbers:
● 6,268 words
● Quotes and images from two
dozen branding experts
●...
Crush Your “Hallmark” Pieces. Add Variety.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Remember: You Have To Make The Donuts.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
How To Look @ Traffic
BRAND
STRATEGY
CONTENT
STRATEGY
CHANNEL
STRATEGY
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Traffic Channels
PAID
ORGANIC SEARCH
DIRECT
SOCIAL
EMAIL
FOUND TRAFFIC*
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 442...
*Found Traffic Is Hustle Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Conferences Are Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Business Cards Are Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Social Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Drip Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Quora Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Podcasts Are Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Reddit Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
AdWords Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
AdWords Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
AdWords Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Processes Are Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
HARO Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
HARO Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
HARO Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
HARO Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
HARO Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
HARO Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Hitting The Pavement Is Found Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
How To Look @ Traffic
BRAND
STRATEGY
CONTENT
STRATEGY
CHANNEL
STRATEGY
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Conversions Start With Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Sales End With Traffic.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
Thank You &
Stay Brilliant.
@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
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Experimenting With Found Website Traffic to Drive More Marketing Conversions

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Website traffic is a heady topic and consists of three separate parts: brand strategy, content strategy, and channel strategy. This talk looks at how to build a traffic machine that actually converts for any brand or website.

This talk was originally presented at the Converted Conference in October 2017 in Minneapolis, Minnesota.

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Experimenting With Found Website Traffic to Drive More Marketing Conversions

  1. 1. Experimenting With Found Traffic To Drive More Conversions A modern approach to online marketing. with Josh Braaten
  2. 2. Why Are We Here? @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  3. 3. Because Minnesota Is Awesome! @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  4. 4. Especially Before The Winter (Same Scene). @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  5. 5. Because Of These Folks! @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  6. 6. Because This Lady Knows How To Plan A Party. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  7. 7. Because CONVERSIONS! @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  8. 8. Conversions Start With Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  9. 9. # of Conversions Traffic = Conversion Rate (%) @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  10. 10. Sales End With Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  11. 11. # of Sales = CR% * Traffic @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  12. 12. This Talk Is About Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  13. 13. • Leadpages/Drip team member for two unforgettable years • CEO & Co-founder of the first brand measurement platform, BrandishInsights.com • Veteran digital marketer, technologist and revenue guy • Paradoxical love for both brand and performance marketingJosh Braaten @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  14. 14. Traffic: Not Like This. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  15. 15. How To Look @ Traffic BRAND STRATEGY CONTENT STRATEGY CHANNEL STRATEGY @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  16. 16. How To Look @ Traffic A BRAND STRATEGY A CONTENT STRATEGY A CHANNEL STRATEGY @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  17. 17. Everything Starts With Brand. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  18. 18. Every Brand Needs A Framework. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  19. 19. A Brand Framework MISSION, VISION, VALUES YOUR POSITIONING YOUR ARCHETYPE YOUR PERSONAS YOUR VISUAL STYLE @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  20. 20. What Mission Are You On? @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  21. 21. Creating Your Mission, Vision & Values Your Mission This is why you exist. Your Vision This is the crazy idea you have for how the future world should be. Your Values Make a list of 3-5 adjectives that describe your defining characteristics and qualities as a person or group of people working on this mission and vision. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  22. 22. Creating Your Mission, Vision & Values Our Mission To empower brands to achieve excellence. Our Vision We envision a world where your brand is as easy to measure as your website is today. Our Values Wisdom ● We understand what worked in the past ● We understand what’s broken today ● We understand when to speak up Clarity ● We see and feel your problems ● We see what will work in the future ● We see a way to simplify things Passion ● We demand better tools ● We demand greater outcomes ● We demand brilliance Initiative ● We insist on change ● We insist on helping ● We insist on being proactive @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  23. 23. What Stand Are You Taking? @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  24. 24. A Positioning Statement For [your personas], [your brand] is the [unique value proposition] among all [competition] because [reasons to believe]. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  25. 25. Our Position Statement For [brand pioneers*], [Brandish Insights] is the [best way to measure your marketing] among all [SaaS measurement tools] because [it’s the only tool that measures your most important asset: your brand]. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  26. 26. Who Are You, Really? @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  27. 27. Archetypes In Branding Archetype NOUN 1. The original pattern or model from which all things of the same kind are copied or on which they are based; a model or first form; prototype. 1. (In Jungian psychology) a collectively inherited unconscious idea, pattern of thought, image, etc., universally present in individual psyches. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  28. 28. Create Your Own Archetype. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  29. 29. Step 1: Get Inspired. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  30. 30. (Everyone’s Inspiration Is Different) @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  31. 31. Step 2: Pick Two. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  32. 32. Brandish Insights @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  33. 33. Brandish Insights @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  34. 34. Big Picture Web @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  35. 35. Big Picture Web @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  36. 36. Koi Story @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  37. 37. Koi Story @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  38. 38. Create Your Personas. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  39. 39. Personas For Brandish Insights President Paul CEO Needs marketing to perform; wants simplicity Agency Al DIRECTOR OF ACCOUNTS Needs to put more client dollars to work in digital CMO Scott CMO Needs budget and authority to deliver on huge goals Search Sam DIRECTOR OF SEO/PPC Needs tools to justify more budgets/projects Brand Beth DIRECTOR OF BRAND Needs tools to justify more budgets/projects @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  40. 40. Create Your Style. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  41. 41. Start Simple. Stay Consistent. Our Style Vivid, engaging imagery fuels Pioneers’ passion when reading or learning. Visuals that maximize information-to-ink appeal to the Sage’s sake of clarity. FONTS: Achivo Black Tenor Sans COLORS: ● Sage Blue: #1A2634 ● Brandish Blue: #203E5F ● Brilliant Yellow: #EEC550 ● Pioneer Yellow: #F9E3A3 ● Brandish Black: #121212 @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  42. 42. Write It All Down First... @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  43. 43. ...Then Scale From There. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  44. 44. How To Look @ Traffic BRAND STRATEGY CONTENT STRATEGY CHANNEL STRATEGY @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  45. 45. What’s A Content Strategy? @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  46. 46. Content Strategy For The Web Content Strategy VERB 1. Planning for the creation, delivery, and governance of useful, usable content. - Kristina Halvorson 1. Figuring out how to get consumers to associate your brand with relevant ideas in your industry through content. - Josh Braaten @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  47. 47. This Is Content Strategy. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  48. 48. Let’s Build A Content Strategy. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  49. 49. Great Content Strategy BRAND-INSPIRED SEO-FOCUSED CONSUMER-RELEVANT @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  50. 50. Step 1. Start With Your Brand. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  51. 51. Explore Your Core Non-Branded Keyword. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  52. 52. Bring All The Phrases Into A Spreadsheet. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222@JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  53. 53. Select Keywords Appropriate For Your Brand. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  54. 54. Step 2. Get SEO-Focused. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  55. 55. Take Your Brand-Focused Keywords To AdWords. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  56. 56. Get Data And Export It To Your Spreadsheet. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  57. 57. Spend Time With Your Keywords. Love Them. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  58. 58. Ok, That’s Too Much. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  59. 59. But Seriously… Spend Time With Your Keywords. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  60. 60. Step 3. Be More Relevant. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  61. 61. Use Keywords To Inform Content Strategy. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  62. 62. Google Tells You What It Wants. Every. Time. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  63. 63. Make Something That’s Flat-Out Better. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  64. 64. Make Something That’s Flat-Out Better. By The Numbers: ● 6,268 words ● Quotes and images from two dozen branding experts ● 24 researched brand awareness tips across six different categories of marketing ● 35-page illustrated guide included ● 8 months of effort and time @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  65. 65. Crush Your “Hallmark” Pieces. Add Variety. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  66. 66. Remember: You Have To Make The Donuts. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  67. 67. How To Look @ Traffic BRAND STRATEGY CONTENT STRATEGY CHANNEL STRATEGY @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  68. 68. Traffic Channels PAID ORGANIC SEARCH DIRECT SOCIAL EMAIL FOUND TRAFFIC* @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  69. 69. *Found Traffic Is Hustle Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  70. 70. Conferences Are Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  71. 71. Business Cards Are Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  72. 72. Social Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  73. 73. Drip Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  74. 74. Quora Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  75. 75. Podcasts Are Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  76. 76. Reddit Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  77. 77. AdWords Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  78. 78. AdWords Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  79. 79. AdWords Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  80. 80. Processes Are Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  81. 81. HARO Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  82. 82. HARO Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  83. 83. HARO Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  84. 84. HARO Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  85. 85. HARO Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  86. 86. HARO Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  87. 87. Hitting The Pavement Is Found Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  88. 88. How To Look @ Traffic BRAND STRATEGY CONTENT STRATEGY CHANNEL STRATEGY @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  89. 89. Conversions Start With Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  90. 90. Sales End With Traffic. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  91. 91. Thank You & Stay Brilliant. @JLBRAATEN | #CONVERTED17 | TEXT “BRANDISH” TO 44222
  • granttilus

    Jan. 15, 2018

Website traffic is a heady topic and consists of three separate parts: brand strategy, content strategy, and channel strategy. This talk looks at how to build a traffic machine that actually converts for any brand or website. This talk was originally presented at the Converted Conference in October 2017 in Minneapolis, Minnesota.

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