Online Word-of-Mouth

•Télécharger en tant que PPTX, PDF•

0 j'aime•519 vues

Successful entrepreneurs have always had an intuitive knack for how to generate word-of-mouth buzz for their products an services. And yet, many struggle to apply what they know to their online marketing. This presentation explains social media and search engine optimization (SEO) simply through the lens of word-of-mouth.

Technologie Business

Online Word-of-Mouth
Presented by: Josh Braaten of Rasmussen College

Who is Josh Braaten?
Rasmussen College Sr. Online Marketer
@jlbraaten on Twitter

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 2

Who is Josh Braaten?

..originally from North Dakota
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 3

Small Businesses Know How to
Create Word-of-Mouth Buzz

Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

Some Businesses Have a Knack for Word-of-Mouth Buzz

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 5

Amazing Products Create Buzz

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 6

Amazing Service Creates Buzz

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 7

Entertaining Customers Create Buzz

(or Educating/Engaging)
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 8

What Does This Have to do with the Web?

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 9

Why Does SEO Come Across as Difficult?
• Search engine optimization (SEO) theories
• Shady SEO agencies with spam tactics
• Google’s Pandas and Penguins
• Keyword targeting and on-page optimization
• 301 redirects and sitemaps.xml
• Indexation and robot spiders
• Canonicalization of URLs
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 10

Why Does Social Media Come Across as Difficult?

• Facebook • Ping • Angie’s List
• Twitter • Tumblr • Yelp!
• LinkedIn • Last.fm • Google Places
• Google+ • So.cl • Quora
• YouTube • Reddit • Formspring
• Pinterest • StumbleUpon • Slideshare
• MySpace • Yammer
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 11

You May be Looking at it all Wrong

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 12

SEO and Social Media
Explained Simply for
Small (and Large) Businesses

Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

How Traditional Word-of-Mouth Works

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 14

How Traditional Word-of-Mouth Works

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 15

How Traditional Word-of-Mouth Works

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 16

How Social Media Works

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 17

How SEO Works

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 18

Why Didn’t Someone Just Say That in the First Place?

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 19

How to Earn Word-of-Mouth
Buzz Online

Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

Offer an Amazing Product

Example: http://bit.ly/StarWarsDecals
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 21

Any Product can be Amazing

Visit: http://www.rasmussen.edu/accelerated
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 22

Is Your Product Amazing?

Source: http://www.kissinsights.com/
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 23

Do Customers Think Your Product is Amazing?

The Internet is kind to great products.
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 24

Offer an Amazing Service

Book: http://www.deliveringhappiness.com/
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 25

Is Your Service Amazing?

Source: http://www.surveymonkey.com/
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 26

Do Customers Think Your Service is Amazing?

The Internet often rewards great service.
July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 27

Entertain, Educate, Engage

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 28

11 Tips to Start Online
Word-of-Mouth Marketing

Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

1. Locate the Places Where People Talk

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 30

2. Claim and Complete Online Identities
• Website
• Blog
• Facebook
• Google+
/Local
• Others?

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 31

3. Use Common Sense to Help People Find You

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 32

4. Create and Share Interesting, Helpful Content

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 33

5. Pick a Schedule and Commit. Revise as Needed.

Online Property Frequency Action

Write one 200-800 word article that
Blog Weekly
entertains, educates, or engages customers

Facebook: daily 7:2:1 Ratio:
Twitter: 2-5x/day •7 = Other people’s helpful content
Social Media
Google+: weekly •2 = Your content
Pinterest: weekly •1 = Your products or service

Send an email newsletter full of the month’s
Email Monthly
content and send it to customers

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 34

6. Ask Your Customers for Their Thoughts

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 35

7. Fix What’s Broken

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 36

8. Surprise Your Customers

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 37

9. Then Request Credit Where It’s Due

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 38

10. Ask Your Customers for a Review

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 39

11. Engage, Engage, Engage

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 40

Ok, Now I Just Have to Find the Time

July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 41

Contenu connexe

Dernier

presentation ICT roal in 21st century education

jfdjdjcjdnsjd

Strategies for Landing an Oracle DBA Job as a Fresher

Remote DBA Services

How to Troubleshoot Apps for the Modern Connected Worker

ThousandEyes

[2024]Digital Global Overview Report 2024 Meltwater.pdf

hans926745

🐬 The future of MySQL is Postgres 🐘

RTylerCroy

Scaling API-first – The story of a global engineering organization

Radu Cotescu

BooK Now Call us at +918448380779 to hire a gorgeous and seductive call girl for sex. Take a Delhi Escort Service. The help of our escort agency is mostly meant for men who want sexual Indian Escorts In Delhi NCR. It should be noted that any impersonator will get 100 attention from our Young Girls Escorts in Delhi. They will assume the position of reliable allies. VIP Call Girl With Original Photos Book Tonight +918448380779 Our Cheap Price 1 Hour not available 2 Hours 5000 Full Night 8000 TAG: Call Girls in Delhi, Noida, Gurgaon, Ghaziabad, Connaught Place, Greater Kailash Delhi, Lajpat Nagar Delhi, Mayur Vihar Delhi, Chanakyapuri Delhi, New Friends Colony Delhi, Majnu Ka Tilla, Karol Bagh, Malviya Nagar, Saket, Khan Market, Noida Sector 18, Noida Sector 76, Noida Sector 51, Gurgaon Mg Road, Iffco Chowk Gurgaon, Rajiv Chowk Gurgaon All Delhi Ncr Free Home Deliver

08448380779 Call Girls In Civil Lines Women Seeking Men

Delhi Call girls

How to convert PDF to text with Nanonets

naman860154

Abhishek Deb(1), Mr Abdul Kalam(2) M. Des (UX) , School of Design, DIT University , Dehradun. This paper explores the future potential of AI-enabled smartphone processors, aiming to investigate the advancements, capabilities, and implications of integrating artificial intelligence (AI) into smartphone technology. The research study goals consist of evaluating the development of AI in mobile phone processors, analyzing the existing state as well as abilities of AI-enabled cpus determining future patterns as well as chances together with reviewing obstacles as well as factors to consider for more growth.

Exploring the Future Potential of AI-Enabled Smartphone Processors

debabhi2

Building Digital Trust in a Digital Economy Veronica Tan, Director - Cyber Security Agency of Singapore Apidays Singapore 2024: Connecting Customers, Business and Technology (April 17 & 18, 2024) ------ Check out our conferences at https://www.apidays.global/ Do you want to sponsor or talk at one of our conferences? https://apidays.typeform.com/to/ILJeAaV8 Learn more on APIscene, the global media made by the community for the community: https://www.apiscene.io Explore the API ecosystem with the API Landscape: https://apilandscape.apiscene.io/

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

apidays

The presentation explores the development and application of artificial intelligence (AI) from its inception to its current status in the modern world. The term "artificial intelligence" was first coined by John McCarthy in 1956 to describe efforts to develop computer programs capable of performing tasks that typically require human intelligence. This concept was first introduced at a conference held at Dartmouth College, where programs demonstrated capabilities such as playing chess, proving theorems, and interpreting texts. In the early stages, Alan Turing contributed to the field by defining intelligence as the ability of a being to respond to certain questions intelligently, proposing what is now known as the Turing Test to evaluate the presence of intelligent behavior in machines. As the decades progressed, AI evolved significantly. The 1980s focused on machine learning, teaching computers to learn from data, leading to the development of models that could improve their performance based on their experiences. The 1990s and 2000s saw further advances in algorithms and computational power, which allowed for more sophisticated data analysis techniques, including data mining. By the 2010s, the proliferation of big data and the refinement of deep learning techniques enabled AI to become mainstream. Notable milestones included the success of Google's AlphaGo and advancements in autonomous vehicles by companies like Tesla and Waymo. A major theme of the presentation is the application of generative AI, which has been used for tasks such as natural language text generation, translation, and question answering. Generative AI uses large datasets to train models that can then produce new, coherent pieces of text or other media. The presentation also discusses the ethical implications and the need for regulation in AI, highlighting issues such as privacy, bias, and the potential for misuse. These concerns have prompted calls for comprehensive regulations to ensure the safe and equitable use of AI technologies. Artificial intelligence has also played a significant role in healthcare, particularly highlighted during the COVID-19 pandemic, where it was used in drug discovery, vaccine development, and analyzing the spread of the virus. The capabilities of AI in healthcare are vast, ranging from medical diagnostics to personalized medicine, demonstrating the technology's potential to revolutionize fields beyond just technical or consumer applications. In conclusion, AI continues to be a rapidly evolving field with significant implications for various aspects of society. The development from theoretical concepts to real-world applications illustrates both the potential benefits and the challenges that come with integrating advanced technologies into everyday life. The ongoing discussion about AI ethics and regulation underscores the importance of managing these technologies responsibly to maximize their their benefits while minimizing potential harms.

Artificial Intelligence: Facts and Myths

Joaquim Jorge

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

The Digital Insurer

What are drone anti-jamming systems? The drone anti-jamming systems and anti-spoof technology protect against interference, jamming, and spoofing of the UAVs. To protect their security, countries are beginning to research drone anti-jamming systems, also known as drone strike weapons. The anti-jam and anti-spoof technology protects against interference, jamming and spoofing. A drone strike weapon is a drone attack weapon that can attack and destroy enemy drones. So what is so unique about this amazing system?

What Are The Drone Anti-jamming Systems Technology?

Antenna Manufacturer Coco

Sara Mae O’Brien Scott and Tatiana Baquero Cakici, Senior Consultants at Enterprise Knowledge (EK), presented “AI Fast Track to Search-Focused AI Solutions” at the Information Architecture Conference (IAC24) that took place on April 11, 2024 in Seattle, WA. In their presentation, O’Brien-Scott and Cakici focused on what Enterprise AI is, why it is important, and what it takes to empower organizations to get started on a search-based AI journey and stay on track. The presentation explored the complexities of enterprise search challenges and how IA principles can be leveraged to provide AI solutions through the use of a semantic layer. O’Brien-Scott and Cakici showcased a case study where a taxonomy, an ontology, and a knowledge graph were used to structure content at a healthcare workforce solutions organization, providing personalized content recommendations and increasing content findability. In this session, participants gained insights about the following: Most common types of AI categories and use cases; Recommended steps to design and implement taxonomies and ontologies, ensuring they evolve effectively and support the organization’s search objectives; Taxonomy and ontology design considerations and best practices; Real-world AI applications that illustrated the value of taxonomies, ontologies, and knowledge graphs; and Tools, roles, and skills to design and implement AI-powered search solutions.

IAC 2024 - IA Fast Track to Search Focused AI Solutions

Enterprise Knowledge

08448380779 Call Girls In Friends Colony Women Seeking Men

Delhi Call girls

Evaluating the top large language models.pdf

ChristopherTHyatt

CNv6 Instructor Chapter 6 Quality of Service

giselly40

GenAI Risks & Security Meetup 01052024.pdf

lior mazor

With more memory available, system performance of three Dell devices increased, which can translate to a better user experience Conclusion When your system has plenty of RAM to meet your needs, you can efficiently access the applications and data you need to finish projects and to-do lists without sacrificing time and focus. Our test results show that with more memory available, three Dell PCs delivered better performance and took less time to complete the Procyon Office Productivity benchmark. These advantages translate to users being able to complete workflows more quickly and multitask more easily. Whether you need the mobility of the Latitude 5440, the creative capabilities of the Precision 3470, or the high performance of the OptiPlex Tower Plus 7010, configuring your system with more RAM can help keep processes running smoothly, enabling you to do more without compromising performance.

Boost PC performance: How more available memory can improve productivity

Principled Technologies

GenCyber Cyber Security Day Presentation

Michael W. Hawkins

Dernier (20)

presentation ICT roal in 21st century education

Strategies for Landing an Oracle DBA Job as a Fresher

How to Troubleshoot Apps for the Modern Connected Worker

[2024]Digital Global Overview Report 2024 Meltwater.pdf

🐬 The future of MySQL is Postgres 🐘

Scaling API-first – The story of a global engineering organization

08448380779 Call Girls In Civil Lines Women Seeking Men

How to convert PDF to text with Nanonets

Exploring the Future Potential of AI-Enabled Smartphone Processors

Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...

Artificial Intelligence: Facts and Myths

Bajaj Allianz Life Insurance Company - Insurer Innovation Award 2024

What Are The Drone Anti-jamming Systems Technology?

IAC 2024 - IA Fast Track to Search Focused AI Solutions

08448380779 Call Girls In Friends Colony Women Seeking Men

Evaluating the top large language models.pdf

CNv6 Instructor Chapter 6 Quality of Service

GenAI Risks & Security Meetup 01052024.pdf

Boost PC performance: How more available memory can improve productivity

GenCyber Cyber Security Day Presentation

En vedette

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

En vedette (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

Online Word-of-Mouth

1. Online Word-of-Mouth Presented by: Josh Braaten of Rasmussen College

2. Who is Josh Braaten? Rasmussen College Sr. Online Marketer @jlbraaten on Twitter July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 2

3. Who is Josh Braaten? ..originally from North Dakota July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 3

4. Small Businesses Know How to Create Word-of-Mouth Buzz Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

5. Some Businesses Have a Knack for Word-of-Mouth Buzz July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 5

6. Amazing Products Create Buzz July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 6

7. Amazing Service Creates Buzz July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 7

8. Entertaining Customers Create Buzz (or Educating/Engaging) July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 8

9. What Does This Have to do with the Web? July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 9

10. Why Does SEO Come Across as Difficult? • Search engine optimization (SEO) theories • Shady SEO agencies with spam tactics • Google’s Pandas and Penguins • Keyword targeting and on-page optimization • 301 redirects and sitemaps.xml • Indexation and robot spiders • Canonicalization of URLs July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 10

11. Why Does Social Media Come Across as Difficult? • Facebook • Ping • Angie’s List • Twitter • Tumblr • Yelp! • LinkedIn • Last.fm • Google Places • Google+ • So.cl • Quora • YouTube • Reddit • Formspring • Pinterest • StumbleUpon • Slideshare • MySpace • Yammer July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 11

12. You May be Looking at it all Wrong July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 12

13. SEO and Social Media Explained Simply for Small (and Large) Businesses Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

14. How Traditional Word-of-Mouth Works July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 14

15. How Traditional Word-of-Mouth Works July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 15

16. How Traditional Word-of-Mouth Works July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 16

17. How Social Media Works July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 17

18. How SEO Works July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 18

19. Why Didn’t Someone Just Say That in the First Place? July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 19

20. How to Earn Word-of-Mouth Buzz Online Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

21. Offer an Amazing Product Example: http://bit.ly/StarWarsDecals July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 21

22. Any Product can be Amazing Visit: http://www.rasmussen.edu/accelerated July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 22

23. Is Your Product Amazing? Source: http://www.kissinsights.com/ July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 23

24. Do Customers Think Your Product is Amazing? The Internet is kind to great products. July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 24

25. Offer an Amazing Service Book: http://www.deliveringhappiness.com/ July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 25

26. Is Your Service Amazing? Source: http://www.surveymonkey.com/ July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 26

27. Do Customers Think Your Service is Amazing? The Internet often rewards great service. July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 27

28. Entertain, Educate, Engage July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 28

29. 11 Tips to Start Online Word-of-Mouth Marketing Copyright Rasmussen, Inc. 2011. Proprietary and Confidential.

30. 1. Locate the Places Where People Talk July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 30

31. 2. Claim and Complete Online Identities • Website • Blog • Facebook • Google+ /Local • Others? July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 31

32. 3. Use Common Sense to Help People Find You July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 32

33. 4. Create and Share Interesting, Helpful Content July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 33

34. 5. Pick a Schedule and Commit. Revise as Needed. Online Property Frequency Action Write one 200-800 word article that Blog Weekly entertains, educates, or engages customers Facebook: daily 7:2:1 Ratio: Twitter: 2-5x/day •7 = Other people’s helpful content Social Media Google+: weekly •2 = Your content Pinterest: weekly •1 = Your products or service Send an email newsletter full of the month’s Email Monthly content and send it to customers July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 34

35. 6. Ask Your Customers for Their Thoughts July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 35

36. 7. Fix What’s Broken July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 36

37. 8. Surprise Your Customers July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 37

38. 9. Then Request Credit Where It’s Due July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 38

39. 10. Ask Your Customers for a Review July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 39

40. 11. Engage, Engage, Engage July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 40

41. Ok, Now I Just Have to Find the Time July 27, 2012 Copyright Rasmussen, Inc. 2011. Proprietary and Confidential. 41

Online Word-of-Mouth

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

Online Word-of-Mouth