5. But you have to think outside the box. Credit: Snorg Tees
6. application programming interface “an interface between different software programs and facilitates their interaction , similar to the way the user interface facilitates interaction between humans and computers.” - Wikipedia what is an API?
7. open: the access is given to outside developers under certain rules and restrictions. closed: used for internal developers and select partners. open vs closed
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12. “ $7bn worth of items on eBay through APIS” – Mark Carges (ebay CTO) “ The API which has easily 10 times more traffic than the website, has been really very important to us ” - Biz Stone (co-founder, Twitter) “ The adoption of Amazon’s Web services is currently driving more network activity than everything Amazon does through their traditional Web sites ” – Jeff Bar (Amazon evangelist) “ Google’s partner sites generated…through AdSense programs, of 28% of total revenues, in the second quarter of 2011. ” ($2.48 billion) – Larry Page (Google CEO)
20. API billionaires club 5 billion API calls / day (April 2010) 1.1 billion API-delivered stories / month (March 2010) 5 billion API calls / day (October 2009) 8 billion API calls / month (Q3 2009) 3 billion API calls / month (March 2009) 3 billion API calls / day, 75% of all traffic (April 2010) Over 50% of all traffic via API (March 2008) Over 100 billion objects stored in S3 (March 2010)
21. 1995 Why do we need a Web site? 2000 2005 2011 Of course we have a Web site Of course we have an API Why do we need an API?
39. “ Canadian Directory Publisher Scripts an API Success Story” “ YPG Making Good on API Strategy” “ Canada Yellow Pages Launches API - A Picture of a Modern Service” follow @yellowapi for more…