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Crash Course in email Marketing

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John Johansen
John Johansen

Or: How I learned to stop worrying and embrace permission

BusinessTechnologie
1  sur  31
Crash Course in email Marketing Or: How I Learned to Stop Worrying and Love Permission Presentation by: John Johansen
Checking My Email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Email
What Makes email Special? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Timeliness & Relevance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Transactional Email ,[object Object],[object Object],[object Object],[object Object],[object Object]
How email
Avoid the Rendering Trap ,[object Object],[object Object],[object Object]
HTML vs. Text ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dear Microsoft ,[object Object],[object Object],[object Object],P.S. Use Tables
Transactional Branding ,[object Object],[object Object],[object Object]
Miscellaneous ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who email
Soylent email ,[object Object],[object Object]
Building Your List ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Techie Stuff ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When email
That Depends On Your Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Schools of Thought ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4 Out of 5 Experts ,[object Object]
CAN-SPAM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CANNOT-SPAM ,[object Object],[object Object],[object Object],[object Object]
How to Avoid Abusive Relationships with email ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What email
Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tracking email ,[object Object],[object Object],[object Object],[object Object]
Bench the Benchmarks ,[object Object],[object Object],[object Object]
Where email
Is There Anybody Out There ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret Weapon ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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