This presentation covers the Big 5 social platforms, details on each as of 2017, and suggestions and tips to increase response.

1. 25+ Social Media
Growth Hacks
What to know NOW … and how to get it done.

2. Weliveinan
overwhelmed,
time-starvedculture
packedwith
toomanychoices.

3. 89% of consumers research online before buying
94% of B2B buyers research online before contacting a vendor
By a show of hands …
Who uses the internet to
research before making a
decision—to compare,
check reviews, learn about
an organization or product?
We all want to explore before we choose

4. Being open
isn’t
enough.
Today your online
brand is vital.
Your virtual front
door is your
website, and
social media is a
path to your door.

5. • 88% of American adults are online.
• 80% of Americans shop online, 15% buy online
weekly.
• 1 in 5 Americans and 36% of 18-39 year-olds
are online ‘almost constantly’
• 79% of internet users (68% of
all U.S. adults) use Facebook
• Consumer review sites like Yelp
are growing exponentially
• Obsession? 53% of Facebook users
check their accounts several
times daily
Find your audiences online

6. Without marketing, organizations fail.
What is branding?
“Marketing is branding. The two
concepts are so inextricably linked that it
is impossible to separate them.
Furthermore, since everything a company
does can contribute to the brand-building
process, marketing is not a function that
can be considered in isolation.”
–AlRies

7. And social media marketing?
Like all good marketing ...
Based on your marketing goals
• Targeted audiences/ideal customers
• Marketing objectives and strategy
• Positioning, the real you
Long term and integrated
• Online and offline

8. Search Engine Optimization (SEO)
Content (copy and images)
• Valuable content
• Fresh content makes Google happy
• Page titles, meta descriptions
• Keywords
• One topic/keyword per page
1.Helpthemfindyou
Online marketing is about people
and how they choose.

9. What do they want from you?

10. Where are your target audiences looking? Think mobile.
• 77% of adults now own a
smartphone.
• More than 50% of internet
searches are now on mobile.
• 90% of daily Facebook users
access it on mobile.
• 94% of smartphone users search
for local info on their phones.
• 77% of mobile searches occur
where a desktop computer is
available
Is your website mobile friendly? Take the test …

11. What do you offer, to who?
• Define your target audiences
• Choose the social channel that matches
• Understand what they’re looking for and
how you deliver that
• Clarify how they make a decision
• What do they respond to?
• Think visuals and key messages/ideas

12. Social media is just that … social. Each platform has a
different audience, different attitude.

13. How’s your digital footprint?
• What’s your biggest question or concern?
• Do you have a website?
• What results are you seeing?
• How are you using social media?
• Are you happy with your social … or ?

15. Ok, let’s talk social

16. Choose for
your brand.
Social media
refined.
So many
choices.
Social media
overload.

17. Social is an add on,
not instead of.
It’s an amplifier, a way to
build visibility and your network.
Choose wisely.

18. Social + wine
• Facebook, social sharing
• LinkedIn, professional
B2B, resume
• Pinterest, women,
recipes, shopping
• Instagram, photos,
younger audience
• Google+ collections
• Twitter, news in 140
characters

19. The BIG FIVE
Each has its own
audience and type of
users. Who do you
need to reach?

20. Social: It might be free,
but it’s not cheap
Invest strategy, planning, time and
persistence to make social media
marketing work

21. Which platforms are you using?
• What are you posting?
• How frequently?
• What results?
• How are you creating your content?

22. What are your social media goals?
• What’s your purpose?
• What actions are you causing in your audiences?
• Are you using promoted posts?
• Are you running social media ads?

23. What results do you want?
• Improve visibility and recognition
• Create interest in what you provide
• Generate new inquiries, leads, customers
• Boost website traffic
• Draw people to your store
• Share useful information
• Respond to customers, offer tech support
• Or ?

25. • Predominantly women, 45% of online women, evenly
distributed amongst 18 to 64 year olds
• Best longevity of all social posts—half-life of a pin is
151,200 minutes
• Pinterest is primarily women creating boards for
fashion, food, travel and home decor
• A male audience is growing
Users: 150 million
Personal pages and Company pages

26. TIPS
Create
boards on
topics, use
hashtags,
create cover
images for
boards >>>

27. • Predominantly male, 22% of online men, most 18 to 29
• 53% of Twitter users never post any updates
• Twitter offers video and image options with 140
character tweets
• Tweet and retweet for more visibility
• Include links to your website or offer
• Hashtags are king with Twitter, 2 to 3 max
• Often used for tech support, news posts
Users: 317 million
Personal or Business accounts

28. • 72% of adult internet users, 62% of entire adult
population, 83% of online women
• 75% of users spend 20 minutes+ on Facebook daily
• 53% check account multiple times per day
• Groups for a cause, family connections or interests
• Facebook Live is growing (live video streaming)
• Boost posts or run ad campaigns
• Very effective, targeted advertising
• Organic reach for business pages very low
Users: 1.9 billion users
Personal pages and Company pages

29. TIPS
1. Verify your Facebook page
2. Use your cover image to support a campaign, link to a
landing page on your website
3. Promoted posts reach more people, you pay for reach
4. Ads offer analytics—test variations, audience profiles
5. Ads are pay per click (results over reach)
6. Plan a campaign to connect back to your website
7. Ask for action—share, click

30. TIPS Verify your
page

31. TIPS Use your
cover image
Update your
button

32. • Fastest growing social site
• Predominantly female, 90% of users are under 35
• Business page offers audience insights
• Owned by Facebook, share from Instagram to FB
• “Stories” copied Snapchat and very popular
• Still photos and 3 to 60 second videos
• Hashtags are important to build followers, be found
• Sponsored posts and advertising like Facebook
Users: 700 million
Personal and Business accounts

33. TIPS
1. Share to Facebook from Instagram, bigger reach
2. Facebook and Instagram ads cross over both
3. Ads placed on Facebook appear on Instagram
4. Search for popular hashtags – hashtagify.me, and search
within Instagram
5. Choose visuals that work on both, various formats for
multiple images
+

34. TIPS
1. Instagram is about pictures and hashtags
2. Posts are from mobile only
3. “Stories” are live video, gone in 24 hours
4. Excellent to reach Millennials
5. Use hashtags that fit your purpose/category to help
more people find you
6. 9+ hashtags are good
7. Break up hashtag groups before sharing to Facebook

35. SAMPLES

36. • Nearly 74% male, 72% 35 or over, U.S. users are 55%
• Page layouts for business and personal
• Ties together Google Places (Google My Business) Gmail,
Google Photos, Google Hangouts and other Googley
connections
• Generally a high tech audience
• Create collections on specific topics to build followers
Users: 375 million accounts, 27 million active
Personal and Business accounts

37. TIPS
1. Potentially good to support Google’s search algorithm
2. Collections are valuable, can create a strong following
3. Communities focus on categories
4. Small volume, narrow audience
5. Requires time to cultivate

38. • Professional and B2B audience, business-focused
• If you’re B2B, use LinkedIn
• Skews male, 31% of online men
• 45% of $75K income+ use LinkedIn
• Default online resumé for business professionals
• LinkedIn Groups are a good way to build your network
• LinkedIn Learning to build skills, Jobs to search for
positions, hire, Messaging to connect
Users: 500 million
Personal and Company pages

39. TIPS
1. Personal network building
2. Create company profile, have staff link to profile
3. Personal profiles can be linked from website as resume
4. Articles can repurpose blog posts, extend reach
5. Share other posts, comment to be seen
6. Stick to business topics
7. Consistency builds visibility
8. Ads and promoted posts available

40. Social speak,
a language of its own.
Tweet, post, like, hashtag,
retweet, emoji, meme, stream
share, followers, collection, views

41. Hashtag, what the heck is it?
… a word or phrase preceded by a hash or pound sign
(#) and used to identify messages on a specific topic
• Most often used on Twitter and Instagram
• Also works on Facebook, Pinterest, LinkedIn, Google+
• Makes it easy to search for specific topics or info
• Great for events (attendees use the same hashtag to find
one another or comment)
• Use 2 or 3 on Facebook … 9+ on Instagram

42. #ccducks
#creativeco
#marketingbrains
#ducksinarow
#creativity
#rubberduckies

43. Tweet and retweet / like and share
Twitter is all about the tweet
• A retweet is a tweet shared from someone you follow
to your profile (to those that follow you)
Facebook is all about the posts and likes
• When you “like” a brand page you are a follower
• You can “tag” your friends in your photos (and those
friends can block tagging)

44. It’s all about building the network
Present a post, comment, video …
• If people like it they can comment or “like” in Facebook,
then share on their page … more people will see it
• A tweet can be retweeted again and again with or
without comments
• Hashtags make topics findable and followable
• Keep the end goal in mind
• What action can they take? What will you link to?

45. Getting started
with social media marketing
… it’s still marketing.
Think like a marketer.
And … you own your website, you
don’t own your social marketing

46. Social is social, show off your people
Stand out, create a
story, make it real
with people your
customers will
recognize

47. Connect everything …
social posts across
platforms … emails and
landing pages
Build a library of
visuals and content

48. Use high-impact, bold,
memorable visuals
Use video: tell a
story, demo, interview

49. Faces draw
attention …
Social = people

50. 5. Faces draw
attention …
Social = people
Ask for action
• Ask for shares
• Link to website or
landing page
• Create an event
• Make an offer
• Create a contest
• Before and after
• Share your
(5th/pet) photo

51. Create a campaign, cause action
Connect all online
elements: email,
memes, posts, ads,
cover images,
landing pages and
offline/print, too

52. #ccducks
#creativeco
#marketingbrains
#ducksinarow
#creativity
#rubberduckies
Research and choose hashtags …

53. Share from
Instagram to
Facebook to
increase reach

54. SOCIAL TIPS
1. Establish a social media policy for staff
2. Encourage staff to share and repost company posts
3. Build a library of images—simple and clean, no clutter
4. Videos are powerful, keep them real, not polished
5. Build your brand voice with style and tone
6. Social is people—show off your people
7. Build the stories of who you are, how things work,
insights

55. Build a library of simple,
bold images
• Good lighting
• Interesting details, visual
impact
• Pictures tell the story

56. Have fun with it!
• Be social, don’t sell.
• What’s interesting,
human, friendly, real,
funny, shareable?
• What’s helpful,
informative and useful?
What will surprise and
delight your audiences?

57. What’s a meme?
A picture is worth 60,000 words … meme’s are usually
square, works on multiple networks, shareable

58. Build a visual campaign
Create images that work together … profile images,
cover photos, memes for all platforms you’re using

59. 1. Don’t spread yourself too thin
2. Don’t dabble, commit
3. A picture is worth 60,000 words
4. Quality visuals are essential
5. Social media is about people
Ten tips to win at social, 1 to 5

60. 6. Organic reach is good, paid reach is better
7. Share, don’t sell
8. Don’t “silo” your messages, drive
to your blog or website
9. Use a management system
10. Build a library of images, ideas
Ten tips to win at social, 6 to 10

61. Social media tools to speed your work
Use scheduling tools to speed up posts/plan ahead
Social management tools such as
• HootSuite, Sprout Social, Buffer
• Schedule posts ahead but be ready to respond, too
• Use analytics to see what’s drawing the most
interaction … repeat
• Repurpose old posts that did well

62. Social media tools for better content
Build good content/images
• Canva.com and app offers templates
• Also Adobe Spark
• RIPL app for videos
• WordSwag app for memes/text on photos
• Google Drive to store images/memes/more
• Free stock photos – Unsplash, Pexels
• Improve phone photo quality with apps
• VSCO, Halide, ProCamera

63. Learn and keep learning …
Read up, keep up
• Social Media Examiner
• Buffer Blog
• HubSpot Blog
• Sprout Social ebooks, checklists
• HubSpot ebooks and
checklists
Use free analytics
• Google Analytics for website
• Social platform analytics

64. Remember … the attention span of a goldfish

65. You own your website
 Focus efforts there first
 Deliver what people look for
Stand out, be clear
 Use pictures/graphics to tell
your story, WIIFM
 People scan online
Be human, authentic
 Consistent brand voice
 Helpful and valuable
Long term effort
 Can’t set it and leave itNeed some help?
Ask about our marketing
consulting offer.

66. BONUS TIPS

67. What’s in it for me?
WIIFM all your messages and copy
• Audiences first, not you
• “You” vs. “we”
• Simple, direct, easy to read
• Pictures tell the story
• Answer FAQs
• What do they care about?

68. We don’t read, we scan
General scanning behavior:
• Faces and strong color elements
• Headlines, subheads and captions first
• Indicators, arrows
• People photos should face in to the
content

69. Eye tracking
Directing the eye, look where the face is looking

70. Serving Marion,
Polk and Yamhill
counties
• Customized Training
• Small Business
Support
• Professional
Advising
• Small Business
Management
Program
626 High Street NE
Salem, OR 97301
503.399.5088

71. First session in Salem,
at CCBI, 9 to noon
January 26
McMinnville sessions
February 15
March 15
April 12
Call to register!

72. THANK YOU!
Any more questions?

73. Visit our website at
www.creativeco.com to download
our free ebook