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1245 tablet frank foster
1.
Interactive Television Technologies
With a Tablet Slant June 6, 2011
2.
3.
IMBD Style Information,
Past Episodes, Similar Content
4.
5.
6.
PC/Mac,
7.
Tablet/Mobile2
8.
9.
Accessed with remote
from set top box menu
10.
11.
Accessed from a
gateway device within the home via WiFi
12.
13.
Available from Mobile
Technology Providers
14.
Android Marketplace
15.
Apple App Store
16.
17.
After downloading, the
application provides a wizard to pair the tablet to a television set-top box
18.
Once paired, the
app becomes “TV-Aware”4
19.
20.
21.
Future Schedule, On
Demand Links, Promotions
22.
Advertising Tie-Ins
23.
Programming
24.
Promotions, DVD Sales
25.
Product Placement Advertising,
Commerce
26.
IMDB Content
27.
Search capability5
28.
29.
Mirrored Dedicated Advertising
Locations
30.
31.
Music playback to
TV … Whole House Audio
32.
Video playback to
TV … Whole House Video
33.
Access to TV
Content on Wireless Devices … Placeshifting6
34.
35.
Advertising Opportunities
36.
Opt-Out Targeting
37.
Opt-in Targeting
38.
Cross Over to
Television
39.
Social Media
40.
Research Capabilities
41.
Opt-in Surveys
42.
Real Time Return
Path
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