2. WHO ARE WE?
EMI Group is one of the worlds leading music companies, home to
some of the most successful and best known recording artists.
EMI connects artist, music, people, and brands.
Our record labels include: Angel, Astralwerks, Blue Note, Capitol, Capitol Latin, Capitol Records
Nashville, EMI Classics, EMI CMG, EMI Records, EMI Records
Nashville, Manhattan, Parlophone, Virgin Classics and Virgin Records.
Artists on EMI labels include: Katy Perry, The
Beatles, The Beach Boys, Coldplay, Beastie
Boys, Gorillaz, David Guetta, Norah
Jones, Lady Antebellum, Pink Floyd, Snoop
Dogg, Corinne Bailey Rae, Keith Urban, LCD
Soundsystem, The Kooks, Ok Go, Lenny
Kravitz, Swedish House Mafia, and so many
more.
3. THE GRAMMY ® AWARDS
• The Grammy Awards are the most CELEBRATED and
PRESTIGIOUS awards show in the industry.
• The event is broadcasted both nationally and
internationally. The 2012 Grammy Awards drew over
39.9 million viewers, the second largest audience in
history!
• 2012 EMI Grammy Award Winners Included: Corinne
Bailey Rae, Lady Antebellum and Chris Tomlin.
• EMI Grammy Nominees in 2012 included:
• Katy Perry (nominated for record of the year)
• Coldplay
• David Guetta
• Swedish House Mafia
• The Decemberists
• Amy Grant
• Eric Church
• Jo Lovano
• Eric Benet
4. EMI GRAMMY PARTY ATTENDEES FROM 2012
EMI is known for having one of the most star-studded, exclusive post-
Grammy parties.
A partial list of some of the artists and celebrities who have attended:
Arcade Fire, Natasha Bedingfield, Coldplay, Daft
Punk, Hilary Duff, Jermaine Dupri,, Carmen
Electra, Faith Evans, A Fine Frenzy, Good
Charlotte, Gorillaz, Ben Harper, Tommy Hilfiger, Paris
Hilton, Janet Jackson, Norah Jones, Alicia
Keys, Nicole Kidman, Lady Antebellum, Paul
McCartney, Corinne Bailey Rae, Nicole
Richie, Quentin Tarantino, Steven Tyler, Chris
Tucker, Keith Urban, Kanye West, the White
Stripes, Pharrell, 3OH!3, and many more!
5. WORLDWIDE PUBLICITY
EMI successfully generates significant pre- and post publicity for this
event. Last year’s Grammy party generated more than 600
MILLION POSITIVE MEDIA IMPRESSIONS.
6. SPONSORSHIP OPPORTUNITIES
SO WHAT’S IN IT FOR YOU?:
1. Participation in the EMI Grammy Event could position and
elevate the visibility and profile of key brands of the
entertainment industry’s most important:
• Platinum, Gold and Emerging Artists
• Taste-Makers and Influencers
• Entertainment Industry Executives & Leaders
• Influential News Media (celebrity, lifestyle, business)
2. EMI would work to create opportunities to integrate the brand
in an entertaining, organic, attention-grabbing and stylish way.
3. Together we will work to authentically place and weave the
brand into the EMI Grammy Event in a manner in which the
brand looks chosen as opposed to being an obvious corporate
sponsor.
7. 4. Brand logo on EMI event invitation, mailed/e-mailed to the
entertainment industry’s most influential executives and celebrities.
5. Ability for your brand to invite pre-defined number of VIP guests
to EMI Grammy Party.
6. Potential for your brand to create unique arrivals opportunity
with product placement on red carpet.
7. Branding and logo placement at select interior step & repeat
location and other key areas around the venue.
8. The opportunity for your brand to be included on all related press
materials, both pre & post EMI GRAMMY party and product
placement within EMI GRAMMY party.
9. Additional opportunities to be discussed…
10. PRESENTING SPONSOR PACKAGE
On-site Exposure & Marketing Support
• Step & Repeat Logo Placement (Prominent)
•Dedicated Brand Lounge
•Multiple areas for signage/display
•Multiple Gobos: Large Logo Placement
Print Exposure
• Press Release
• Invitation Logo Presence
Additional
• 35 VIP Invites to party
• Brand Lounge with artist meet and greet
$500,000
11. SPONSORSHIP PACKAGES
General packages can be customized to meet specific needs
LEGEND SUPERSTAR ROCK STAR
On-site Exposure & Marketing Support On-site Exposure & Marketing Support On-site Exposure & Marketing Support
• Step & Repeat Logo Placement (Prominent) • Step & Repeat Logo Placement (Medium) •Dedicated area for brand
•Dedicated Brand Lounge • Dedicated area for brand
•Multiple areas for signage/display • Multiple areas for signage / display
•Multiplte Gobos: Large Logo Placement • Multiple Gobos: Medium Logo Placement
Print Exposure Print Exposure Print Exposure
• Press Release • Press Release • Press Release
• Invitation Logo Presence • Invitation Logo Presence • Invitation Logo Presence
Additional Additional Additional
• 20 VIP Invites to party • 10 VIP Invites to party • 5 VIP Invites to party
$250,000 $175,000 $100,000
12. Additional Opportunities
• 3D Projection mapping on the Capitol Tower
• Charity tie-in benefiting MusiCares, Stand Up For A
Cure, or charity of your choice
• Mutually agreeable established artist performs 4 to 6 songs
in the Brand Lounge with artist meet and greet
• Promotional activation around the GRAMMY Nominations
Concert in December
• Digital downloads incentive/rewards program as part of
sweeps or promotion.
13. CONTACT:
Ron Pence Mauro DeCeglie
Sr. Vice President Sr. Director
Brand Partnerships Brand Partnerships
(212) 786-8679 (212) 786-8394
Ron.Pence@emicap.com Mauro.DeCeglie@emicap.com
Bart Saunt Michelle Brown
Sr. Director Director
Brand Partnerships Brand Partnerships
(323) 871-5461 (323) 871-5318
Bart.Saunt@emicap.com Michelle.Brown@emicap.com
Rebecca Escanio Whitney Nemick
Sr. Coordinator Coordinator
Brand Partnerships Brand Partnerships
(323) 871-5461 (212) 786-8367
Rebecca.Escanio@emicap.com Whitney.Nemick@emicap.com
