For the world's largest social network, facebook still gets a lot of user interface concepts wrong. In a series of pop quizes, John McElhenney takes on what's wrong with facebook. #facebookfail

1. facebook’s 12 deadly sins How the world’s largest social network can still get it wrong. socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

2. facebook POP QUIZ #1: Which link do you click to get to your friends? 1. Facebook logo 2. Home 3. Profile 4. Account 5. Wall 6. Info socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

3. facebook POP QUIZ #2: Does the ad feedback system do anything? Uh, maybe not so much… And why don’t you like it? We’ll do better. Oh, it’s you again! socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

4. facebook POP QUIZ #3: Why so many settings pages, can’t we just have ONE? The settings you WANT to manage Credits are here, because… socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

5. facebook POP QUIZ #4: What is the primary user goal? FRIENDS – what 90% of facebook is about Friends ? socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

6. facebook POP QUIZ #5: Why can’t you remember how I upload photos? I want to ALWAYS use the Simple Uploader. Please set my preference and remember it! socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

7. facebook POP QUIZ #6: Which is it Facebook or facebook? Clearly they have not figured it out for themselves. But why not? socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

8. facebook POP QUIZ #7: Why Are You Killing Profile Boxes? Why are the profile boxes going away? It’s not really a Help Center issue, is it? socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

9. facebook POP QUIZ #8: Do you really want to poke me? If you can’t think of anything to say, just poke. You’ve been poked. socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

10. facebook POP QUIZ #9: Adding Friends in three easy steps. Why does it take three clicks to add a friend on facebook? At least now the 3rd box goes away on its own. socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

11. facebook POP QUIZ #10: How can facebook ads can be SO BAD? The anatomy of every facebook ad. It’s not rocket science, but it’s free to play. Do you click? Failure in 4 easy steps Headline Write a generic headline Pick a generic image from astock photography site Forget everything you knowor knew about compelling copywriting. Use clichés. Explode your competition! Image Copy socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

12. facebook POP QUIZ #11: Why bury the “Friends” link, ever? One of the most important changes facebook could make, would be to make the panel below persistent. socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney

13. facebook POP QUIZ #12: Friending people you don’t know, really? Since when did facebook start caring about if I knew someone or not? And how can you have too many friend requests? I don’t really know her… socialmediainnovation group john.mcelhenney@gmail.com © 2010 John McElhenney