Twitter is not doing well in innovation or advertising. To survive they will either have to evolve or dissolve. “Status” updates are not dependent on Twitter.com.
Get the complete post here: http://uber.la/2012/03/evolution-of-twitter/
John McElhenney
@jmacofearth
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
The Forced Evolution of Twitter
1. The Forced Evolution of Twitter
API-driven user-experience and market research
The PAST The PRESENT
MSFT and AOL don’t
own email or txt/chat.
Microsoft Outlook (email)
Acquisition Strategy
AOL’s AIM (instant messaging)
bad upgrade
?
Advertising Strategy (broadcast)
In some ways they are the
antithesis of innovation
and improvement
Presented by John McElhenney / 3-31-12 / uber.la / cc share with attribution
Notes de l'éditeur
Twitter is not doing well in innovation or advertising. To survive they will either have to evolve or dissolve. “Status” updates are not dependent on Twitter.com. And there are three times more queries than updates. And Twitter’s acquisition strategy with Tweetdeck has been a disaster, thus far. Friends and users of Posterous are not very happy about the buy out by Twitter either. Twitter is stuck in a broadcast mentality. And their platform is merely a protocol, that can and will be replicated and replaced.