FB Marketing Workshop Agenda

Marketing Workshop
by Jose Martínez-Garriga, JD
JMG-Social Media/Public Relations

© 2011 All Rights Reserved 1

Agenda

•  How to “Lock Down” your FB proﬁle
•  How to create a FB Fan Page
•  6-step formula for success


•  800 mm active
members*
•  350 mm access
via mobile device
•  500 mm log on
daily
•  Average session
time = 55 min.

*Source:Insidefacebook.com

Are you on facebook?

5 Reasons To Be On Facebook

1.  Grow a brand community of loyalist and
advocates
2.  Extend your brand into the social life of
your customers
3.  Extend the relevant reach of your
communications
4.  Build reputation and trust via
communications
5.  Build brand preference, loyalty and action
through relevant engagement.

Review your proﬁle
•  Anytime you edit
your proﬁle – a
notice goes out to
your friends on their
News Feeds
•  Tweak Privacy
settings
•  Hide your yr of birth
•  Create Friends Lists


Secure Browsing


Friends Lists


Create Friends Lists
•  Control which of
your friends see
what content you
publish
•  Filter your News
Feeds
•  Control who can see
that you’re available
on Facebook Chat


Friends Lists

•  Smart Lists – update automatically
based on your proﬁle info you have in
common with friends like school, job,
or city
•  Custom Lists – you choose who goes
into these lists and what privacy
restrictions apply


Share with the Right People


Privacy Settings


Personal vs. Business
It’s your choice:
 Use your proﬁle for known friends/family.
 Secure your privacy settings.
 Create a Fan Page for business
OR
 Use your proﬁle for professional
networking, extended community and
personal.
 Make use of Friend List to determine who
sees what content

“Locked Down” Proﬁle


What You Need To Know About
Facebook Fan Pages
•  Your Facebook Fan Page will be tied to
your personal proﬁle as the ADMIN of
your Fan Page
•  Facebook Fan pages are public –
anyone can ﬁnd and view your page
whether they are logged into Facebook
or not.
•  All content posted on your Facebook
Fan page gets indexed on Google.

What You Need To Know About
Facebook Fan Pages
•  You can target your posts by location
and language
•  You can add applications to your page
– including custom content, video &
graphics
•  You can add additional ADMINS – all
ADMINS have equal rights


Fan Page Marketing Success
Set Clear Objectives
  DESIGN
  CONTENT
  PROMOTION
  ENGAGEMENT
  CONVERSION
  TRACK & MEASURE


DESIGN
•  Increase conversions
•  Inviting, compelling
•  Visitors feel in the right place
•  Provide an “experience” – not just a
static page
•  Interactive
•  Keep it fresh


Apps To Add
•  iFrame
•  iwipa
•  Networked Blogs
•  Twitter app
•  LinkedIn
•  Slideshare

There are many
more…
WWW.JMG-SMPR.COM

WWW.JMG-SMPR.COM

Photostrip
•  Five latest uploaded or tagged photos
•  Does not include fan photos
•  Include “Call To Action” on your
images

WWW.JMG-SMPR.COM

CONTENT
•  50/50
Sources of OPC
•  Your + Other •  Blogs
Peoples Content
•  Ezine @rticles
•  Smartbrief.com
•  TweetMeme.com
•  Google Alerts
•  Twitter Lists
•  Alltop.com


What to post?
Things of value to others
•  Tips
•  Questions
•  How-to tutorials
•  Polls
•  Quotes
•  Invitation to ask Questions


NEWSFLASH!!!
•  As many as 90% of Facebook users do
not return to the fan page once they
click the LIKE button
•  They only see and interact with
content in the News Feed!


PROMOTION
•  Facebook Ads
•  Link to Twitter, LinkedIn
•  Facebook Social Plug Ins (LIKE,
COMMENT, FAN BOX)
•  Add to your email signature
•  Use FB apps
•  Add a WELCOME video
•  Run a contest, giveaway

PROMOTION
•  Get fans to join via SMS
–  TEXT 32665 “fan username” or “like
JMG.SMPR” without quotes
•  Add a link on your personal proﬁle &
QR Code

•  Use the SHARE button


ENGAGEMENT
•  Non-fans land on a unique tab
•  Wall tab shows Posts by page and fans
•  Wall posts turned on (posts, videos,
links, photos)
•  Prompt Commenting
•  Personalized
•  Relevant content
•  Variety of content
•  Daily updates
•  Manage Spam (Hidden Posts)

CONVERSION
•  You must build tons of value, social
equity
•  Space out your offers
•  Clear Call To Action
•  Make it really easy for people to buy
from you
•  eCommerce apps: payvment, ecwid


Shopping on Facebook


TRACK & MEASURE
Insight Tab & email
•  Track Daily Fan Engagement
–  PER POST feedback%
•  What you posted
•  Impressions
•  Number of Comments/Likes
•  DAILY story feedback
–  Total post likes, comments,
unsubscribers

Two most overlooked stats
•  Unsubscribes (Hides)
Insight > Interactions > Daily Story Feedback = purple graph

•  Unlikes
Insight > Users > Third chart down = New Likes Unlikes


Questions?
Jose Martínez-Garriga, JD
Social Media/Public Relations
jmartinezgarriga@gmail.com
972-832-6173
@jmartinezTX

www.facebook.com/JMG.SMPR

www.jmg-smpr.com


FB Marketing Workshop Agenda

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