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THE
PSYCHOLOGYOF THE
WAIT
Creating Diplomats For Hope
Webinar
Series
Creating Diplomats For Hope
Webinar
Series
HOUSEKEEPING
AUDIO is available through your computer speakers or
through dial-in. All lines are muted.
You can SUBMIT QUESTIONS/COMMENTS at any time.
We will address all questions during the Q&A session at
the end of today’s presentation.
Links to the slides and RECORDING will be made
available and sent to all attendees via e-mail.
Creating Diplomats For Hope
Webinar
Series
ABOUT US
WE WORK WITH NATIONALLY-RECOGNIZED INSTITUTIONS:
5 “Honor Roll” institutions
5 out of the top 10 cancer programs
3 out of the top 4 pediatric hospitals
3 out of the top 10 cardiovascular programs
NATIONAL BENCHMARKING STUDIES:
Patient experience management
Marketing practices
Physician relations programs
International programs
Ranked as one of top 50 Healthcare Consulting firms by Modern
Healthcare
Creating Diplomats For Hope
Webinar
Series
CAROL B. PACKARD
Senior Advisor, Healthcare
Carol Packard has a Ph.D. in organizational development, a
master’s degree is in organizational psychology, and 20 years
experience working in health care. Carol also has designed
and implemented enterprise-wide Service Excellence
programs, using patient satisfaction data to drive process
improvements.
Creating Diplomats For Hope
Webinar
Series
JILL F. SECORD
Senior Advisor & Strategist, Healthcare Performance
Improvement
Jill has 38 years of experience as a Registered Nurse with a
Master's degree in business and expert skills in leadership,
operations, managed care, and nursing education. She has clinical
experience in critical care, orthopedics, home care, home infusion,
managed care, contracting, provider relations, data analysis, new
business development and strategic planning.
She is certified in Lean Quality Healthcare and has developed a system to integrate
Lean techniques with Patient Experience Mapping and Family Focused Care
initiatives. Jill has worked with a variety of healthcare organizations to create
departments, streamline current processes, and develop new
profitable programs.
Why We Are Being Forced To Change……
And Yet……
In the United States:
FEWER PHYSICIANS PER PERSON: 2.4 per 1,000 vs OECD
average of 3.1.
NUMBER OF HOSPITAL BEDS in U.S. was 2.6 per 1,000
population in 2009, lower than the OECD average of 3.4
beds.
LIFE EXPECTANCY at birth less than OECD countries
average.
Patient-Centered Health Care
Not only improves required
HCAHPS patient satisfaction
measures, but also
IMPROVES
CLINICAL
OUTCOMES
REDUCES
COSTS
The Psychology of Wait (January 20)
The Hope Effect (January 27)
Empathy & Lean (February 2)
Creating Diplomats For Hope
Webinar
Series
Does Any Of This Look Familiar?
But Wait!
What happens on the way to
actually getting that
EXCELLENT CLINICAL CARE?
As Wait Time Goes Up, Patient Satisfaction Drops
What If….?
We can make
the wait time
FEEL BETTER?
Disney Has Mastered The WAIT
by starting the fantasy
AHEAD of the event…
…DURING the wait time.
In Our Hospitals
How can we USE the wait time
as part of providing health ?
How can we make the wait
time FEEL SHORTER & be
more PRODUCTIVE ?
Making Use Of The
UNEXPLAINED waits
feel longer than
EXPLAINED waits
PSYCHOLOGY
of the
WAIT
Making Use Of The
UNFAIR waits feel longer than EQUITABLE waits
Making Use Of The
SOLO waits feel longer than GROUP waits !
UNOCCUPIED time definitely is longer!
Do your patients feel trapped ?
Make the WAIT TIME part of the
HEALING and
LEARNING process
TEACH about
health issues
during the wait
The MORE I value the service,
the LONGER I will wait
Don’t let a poorly managed WAIT TIME
detract from your excellent clinical
service and brand!
BUT
Evidence that music helps
LOWER BLOOD PRESSURE &
ANXIETY
Pre- & Post Surgery
Lin et al (2011) Music therapy for patients receiving spine surgery, Journal of Clinical Nursing, 20, 960–968
Evidence also shows that patients are more
satisfied with their care when they are given
ADEQUATE SPACE to interact with their families.
Family members spend more time contributing to
patient care
In my mother’s hospital room, adding a small work
table enabled me to stay longer
Make Room For Family Members
FUNCTIONAL
EMOTIONAL
WHERE can you more
effectively manage
your patient’s wait times?
Managing Touchpoints
Requesting
information
Symptoms
Diagnosis
Physician referral or
Recommendation
Evaluation and
selection of healthcare
providers
Knowledge about your
medical center or clinic
PRIMARY EXPERIENCE STEWARDS
• Referring Physicians
• Other Parents
• Marketing
KEY TOUCHPOINTS
Mapping The Patient Experience
Scheduling
Requesting
information
Symptoms
Diagnosis
Physician referral or
Recommendation
Evaluation and
selection of healthcare
providers
Knowledge about your
medical center or clinic
Choosing and contacting
your medical center or
clinic
Scheduling the visit
Resources provided
Managing expectations
PRIMARY EXPERIENCE STEWARDS
• Referring Physicians
• Other Parents
• Marketing
• Front Desk Staff
• Call Center
KEY TOUCHPOINTS
Mapping The Patient Experience
Scheduling Arrival
Requesting
information
Symptoms
Diagnosis
Physician referral or
Recommendation
Evaluation and
selection of healthcare
providers
Knowledge about
Choosing and contacting
your medical center or
clinic
Scheduling the visit
Resources provided
Managing expectations
Getting to the facility
Checking-in and waiting
area
Patient and family
education
PRIMARY EXPERIENCE STEWARDS
• Referring Physicians
• Other Parents
• Marketing
• Front Desk Staff
• Call Center
• Clinical staff
• Support Staff
KEY TOUCHPOINTS
Mapping The Patient Experience
Scheduling Arrival Treatment
Requesting
information
Symptoms
Diagnosis
Physician referral or
Recommendation
Evaluation and
selection of healthcare
providers
Knowledge about
Texas Children’s
Choosing and contacting
Texas Children’s
Scheduling the visit
Resources provided
Managing expectations
Interaction with clinical
staff
Labs and other
diagnostics
Treatment plan
Communication of
results
Follow-up appointments
Getting to the facility
Checking-in and waiting
area
Patient and family
education
PRIMARY EXPERIENCE STEWARDS
• Referring Physicians
• Other Parents
• Marketing
• Front Desk Staff
• Call Center
• Clinical staff
• Support Staff
• Faculty/Medical Staff
• Support Staff
KEY TOUCHPOINTS
Mapping The Patient Experience
Scheduling Arrival Treatment Follow-up
Requesting
information
Symptoms
Diagnosis
Physician referral or
Recommendation
Evaluation and
selection of healthcare
providers
Knowledge about your
medical center or clinic
Choosing and contacting
your medical center or
clinic
Scheduling the visit
Resources provided
Managing expectations
Interaction with clinical
staff
Labs and other
diagnostics
Treatment plan
Communication of
results
Follow-up appointments
Conclusion of the visit
Referrals to specialists
Call-backs for assistance
Follow-up visits
Billing
Getting to the facility
Checking-in and waiting
area
Patient and family
education
PRIMARY EXPERIENCE STEWARDS
• Referring Physicians
• Other Parents
• Marketing
• Front Desk Staff
• Call Center
• Clinical staff
• Support Staff
• Faculty/Medical Staff
• Support Staff
• Faculty/Medical Staff
• Support Staff
KEY TOUCHPOINTS
Mapping The Patient Experience
PATIENT FLOW
becomes very important
Within The Triple Aim Of Health Care
THE IHI TRIPLE AIM
Population Health
Per Capita CostExperience of Care
During the third webinar in this series
on February 3, we will discuss how to shorten the
wait time using six-sigma Lean techniques.
Next Tuesday we will explore a related topic,
THE HOPE EFFECT.
Empathy And Lean:
Turn these WAIT TIMES into
positive TOUCHPOINTS
for your patients!
TOUCHPOINT
QUESTIONS ?
COMMENTS ?
• Have a representative contact you?
• Have a representative come to speak at your
organization?
• Want more information?
Would You Like To:
2700 Post Oak Blvd., Suite 1400
Houston, TX 77056
+1 713.877.8130
www.endeavormgmt.com/healthcare
Contact Us
Carol Packard
cpackard@endeavormgmt.com
Jill Secord
jsecord@endeavormgmt.com
Thank you for participating!
Please join us next week
on Tuesday, January 27 at noon

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The Psychology of the Wait

  • 2. Creating Diplomats For Hope Webinar Series HOUSEKEEPING AUDIO is available through your computer speakers or through dial-in. All lines are muted. You can SUBMIT QUESTIONS/COMMENTS at any time. We will address all questions during the Q&A session at the end of today’s presentation. Links to the slides and RECORDING will be made available and sent to all attendees via e-mail.
  • 3. Creating Diplomats For Hope Webinar Series ABOUT US WE WORK WITH NATIONALLY-RECOGNIZED INSTITUTIONS: 5 “Honor Roll” institutions 5 out of the top 10 cancer programs 3 out of the top 4 pediatric hospitals 3 out of the top 10 cardiovascular programs NATIONAL BENCHMARKING STUDIES: Patient experience management Marketing practices Physician relations programs International programs Ranked as one of top 50 Healthcare Consulting firms by Modern Healthcare
  • 4. Creating Diplomats For Hope Webinar Series CAROL B. PACKARD Senior Advisor, Healthcare Carol Packard has a Ph.D. in organizational development, a master’s degree is in organizational psychology, and 20 years experience working in health care. Carol also has designed and implemented enterprise-wide Service Excellence programs, using patient satisfaction data to drive process improvements.
  • 5. Creating Diplomats For Hope Webinar Series JILL F. SECORD Senior Advisor & Strategist, Healthcare Performance Improvement Jill has 38 years of experience as a Registered Nurse with a Master's degree in business and expert skills in leadership, operations, managed care, and nursing education. She has clinical experience in critical care, orthopedics, home care, home infusion, managed care, contracting, provider relations, data analysis, new business development and strategic planning. She is certified in Lean Quality Healthcare and has developed a system to integrate Lean techniques with Patient Experience Mapping and Family Focused Care initiatives. Jill has worked with a variety of healthcare organizations to create departments, streamline current processes, and develop new profitable programs.
  • 6.
  • 7. Why We Are Being Forced To Change……
  • 8. And Yet…… In the United States: FEWER PHYSICIANS PER PERSON: 2.4 per 1,000 vs OECD average of 3.1. NUMBER OF HOSPITAL BEDS in U.S. was 2.6 per 1,000 population in 2009, lower than the OECD average of 3.4 beds. LIFE EXPECTANCY at birth less than OECD countries average.
  • 9. Patient-Centered Health Care Not only improves required HCAHPS patient satisfaction measures, but also IMPROVES CLINICAL OUTCOMES REDUCES COSTS
  • 10. The Psychology of Wait (January 20) The Hope Effect (January 27) Empathy & Lean (February 2) Creating Diplomats For Hope Webinar Series
  • 11. Does Any Of This Look Familiar?
  • 12. But Wait! What happens on the way to actually getting that EXCELLENT CLINICAL CARE?
  • 13. As Wait Time Goes Up, Patient Satisfaction Drops
  • 14. What If….? We can make the wait time FEEL BETTER?
  • 15. Disney Has Mastered The WAIT by starting the fantasy AHEAD of the event… …DURING the wait time.
  • 16. In Our Hospitals How can we USE the wait time as part of providing health ? How can we make the wait time FEEL SHORTER & be more PRODUCTIVE ?
  • 17. Making Use Of The UNEXPLAINED waits feel longer than EXPLAINED waits PSYCHOLOGY of the WAIT
  • 18. Making Use Of The UNFAIR waits feel longer than EQUITABLE waits
  • 19. Making Use Of The SOLO waits feel longer than GROUP waits ! UNOCCUPIED time definitely is longer! Do your patients feel trapped ?
  • 20. Make the WAIT TIME part of the HEALING and LEARNING process
  • 22. The MORE I value the service, the LONGER I will wait Don’t let a poorly managed WAIT TIME detract from your excellent clinical service and brand! BUT
  • 23. Evidence that music helps LOWER BLOOD PRESSURE & ANXIETY
  • 24. Pre- & Post Surgery Lin et al (2011) Music therapy for patients receiving spine surgery, Journal of Clinical Nursing, 20, 960–968
  • 25. Evidence also shows that patients are more satisfied with their care when they are given ADEQUATE SPACE to interact with their families. Family members spend more time contributing to patient care In my mother’s hospital room, adding a small work table enabled me to stay longer Make Room For Family Members
  • 27. WHERE can you more effectively manage your patient’s wait times? Managing Touchpoints
  • 28. Requesting information Symptoms Diagnosis Physician referral or Recommendation Evaluation and selection of healthcare providers Knowledge about your medical center or clinic PRIMARY EXPERIENCE STEWARDS • Referring Physicians • Other Parents • Marketing KEY TOUCHPOINTS Mapping The Patient Experience
  • 29. Scheduling Requesting information Symptoms Diagnosis Physician referral or Recommendation Evaluation and selection of healthcare providers Knowledge about your medical center or clinic Choosing and contacting your medical center or clinic Scheduling the visit Resources provided Managing expectations PRIMARY EXPERIENCE STEWARDS • Referring Physicians • Other Parents • Marketing • Front Desk Staff • Call Center KEY TOUCHPOINTS Mapping The Patient Experience
  • 30. Scheduling Arrival Requesting information Symptoms Diagnosis Physician referral or Recommendation Evaluation and selection of healthcare providers Knowledge about Choosing and contacting your medical center or clinic Scheduling the visit Resources provided Managing expectations Getting to the facility Checking-in and waiting area Patient and family education PRIMARY EXPERIENCE STEWARDS • Referring Physicians • Other Parents • Marketing • Front Desk Staff • Call Center • Clinical staff • Support Staff KEY TOUCHPOINTS Mapping The Patient Experience
  • 31. Scheduling Arrival Treatment Requesting information Symptoms Diagnosis Physician referral or Recommendation Evaluation and selection of healthcare providers Knowledge about Texas Children’s Choosing and contacting Texas Children’s Scheduling the visit Resources provided Managing expectations Interaction with clinical staff Labs and other diagnostics Treatment plan Communication of results Follow-up appointments Getting to the facility Checking-in and waiting area Patient and family education PRIMARY EXPERIENCE STEWARDS • Referring Physicians • Other Parents • Marketing • Front Desk Staff • Call Center • Clinical staff • Support Staff • Faculty/Medical Staff • Support Staff KEY TOUCHPOINTS Mapping The Patient Experience
  • 32. Scheduling Arrival Treatment Follow-up Requesting information Symptoms Diagnosis Physician referral or Recommendation Evaluation and selection of healthcare providers Knowledge about your medical center or clinic Choosing and contacting your medical center or clinic Scheduling the visit Resources provided Managing expectations Interaction with clinical staff Labs and other diagnostics Treatment plan Communication of results Follow-up appointments Conclusion of the visit Referrals to specialists Call-backs for assistance Follow-up visits Billing Getting to the facility Checking-in and waiting area Patient and family education PRIMARY EXPERIENCE STEWARDS • Referring Physicians • Other Parents • Marketing • Front Desk Staff • Call Center • Clinical staff • Support Staff • Faculty/Medical Staff • Support Staff • Faculty/Medical Staff • Support Staff KEY TOUCHPOINTS Mapping The Patient Experience
  • 33. PATIENT FLOW becomes very important Within The Triple Aim Of Health Care THE IHI TRIPLE AIM Population Health Per Capita CostExperience of Care
  • 34. During the third webinar in this series on February 3, we will discuss how to shorten the wait time using six-sigma Lean techniques. Next Tuesday we will explore a related topic, THE HOPE EFFECT. Empathy And Lean:
  • 35. Turn these WAIT TIMES into positive TOUCHPOINTS for your patients! TOUCHPOINT
  • 37. • Have a representative contact you? • Have a representative come to speak at your organization? • Want more information? Would You Like To:
  • 38. 2700 Post Oak Blvd., Suite 1400 Houston, TX 77056 +1 713.877.8130 www.endeavormgmt.com/healthcare Contact Us Carol Packard cpackard@endeavormgmt.com Jill Secord jsecord@endeavormgmt.com
  • 39. Thank you for participating! Please join us next week on Tuesday, January 27 at noon