The race is on for GDPR compliance, and now it is time to get hands-on with personal data. Survey highlight that the toughest operational challenges for compliance are related to Data management This presentation shares use cases and concrete experiences on how companies are : - Applying Metadata and Master Data Management to track, reconcile, control and trace personal data - Establishing compliant consent mechanisms - Enacting a privacy control center for the data subject access rights, data portability and rights to be forgotten.