Marketing needs data to operate in the digital era. But there's a data gap. Self Service data preparation is tackling the painful last mile of data, the one that makes everyone ready to put data at work for its own needs. See how that works.

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©2015 Talend Inc
Unleashing Data Driven Marketing
with Self-Service Data Preparation

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Connecting the Data-Driven Enterprise
Data-Driven companies…
· 23 times greater customer acquisition
· 6 times greater customer retention
· 19 times more profitability
McKinsey’s DataMatics 2013 Survey - Using customer analytics to boost corporate performance

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But there’s a data gap
Of contact Data
Is inaccurate
Personal records compromised
in the US since 2005
Annual financial impact
of bad data quality per org
25%
Don’t have the data for
personalizing content
Of contact Data
had at least 1 change
in past 12 months
71%
Sources: Sirius Decision, Integrate, Experian, Privacy Clearinghouse,
Target Marketing, Forbes insights, Chiefmartec.com, Emarketer
534M
14M$947
Marketing apps,
across 43 categories
54%
Variety
Velocity
Veracity Quality
Completeness Control

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Efficiency
Gap
80%
time
wasted on
prep
Empowerment
Gap
70%
users don’t
have access to
the data
6079
average files
with ‘salary’
Governance
Gap
The last mile of data driven marketing has many roadblocks
Sources : Harvard Business Review, PWC, Gartner, Skyhigh Networks

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Introducing Talend Data Preparation
Create clean and valuable data in
minutes, not hours
Self-service data cleansing for
anyone
Empower business and IT towards
faster business insights

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Demonstration
Leads and contacts
from business partner
Self-Service
Data Preparation
Data
Integration
Campaign ROI
Analytics
4h?

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Demonstration
Leads and contacts
from business partner
Self-Service
Data Preparation
Data
Integration
Campaign ROI
Analytics
10 à 15’

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Demonstration
Leads and contacts
from business partner
Self-Service
Data Preparation
Data
Integration
Campaign ROI
Analytics
Less than 1mn

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From Do It Yourself to managed self-service
Loosely coupled Self Service Data Pareparation and Enterprise Class Data Integration

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Product Editions
Free Desktop Talend Data Preparation
• Single User and desktop based
• Fully functional data prep capabilities
• File Import/export
• Limited by desktop resource
• Do it Yourself data prep
• Multi user with role based security
• Advanced data prep
• Extreme scalability and sampling
• Fully integrated with Talend Data Fabric
• Self-Service with control and governance

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Product Edition
Free Desktop
Q2 2016Available today as a
free downbload
Talend Data Preparation

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Self-service Data Preparation meets Data Driven
Marketing
ROI des campagnes, leads attribution…
Standardize
and certify
Self Service
Analytics
Enrich
« ad-hoc »
Integration
Marketo, Salesforce, Oracle, Adobe…
Données de contacts, de référence… Data ingestion and enrichment
360° view

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Reconciling IT with Marketing Operations
Self-Service
Data Prep
Established
Governance and
operations at scale
Trusted and ready to
consume data sources
Automate and
operationalize
Marketing
IT

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Data Prep
Cutting the time to insight for business analyst
“With a dedicated Data Preparation solution,
78% of analysts reduced time spent on data prep ;
24% by more than half”

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Spec Develop Analyze Develop Analyze Develop Analyze
Without :
Cutting the time to delivery for Data Driven Martech
2Wks 3Wks 1Wk 1Wk2Wks 2Wks 1Wk
12 weeks
Business IT
With :
1Wk
5 weeks, 3 days
1Wk 1Wk 1Wk1Wk 1Wk

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Your data driven experience start today
http://fr.talend.com/products/data-preparation
Discover the
videos
Download the
Free Desktop
Follow the Getting
Started Guide
- Introduction
- Datasets and data discovery
- Data preparation and Recipes
- Download the installer
- Click on the installer
- Launch the application
- Download the intercative PDF
- Follow the guide
- Now, you are the data hero!
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©2015 Talend Inc
Unleashing Data Driven
Marketing with Self-Service
Data Preparation