Samples of work from tenure as graphic designer at Realityworks, Inc.

2. Realityworks Sell Sheets– Updated product sell sheets to both visually interesting and brand similar. Used fonts to create a linked and cohesive company offering, even as each had a distinct look.

3. RealCare Baby Brochure– Brochure for RealCare Baby designed for trade show dispersal. Again, keeping with cohesive brand identity developed.

4. Logo Update– When asked to complete more product re-branding, namely here the Pregnancy Profile (renamed Pregnancy Simulation), I decided to update the older logo. The previous was, in my estimation, a “halfway” association by fitting the pregnancy silhouette around the text. My offering would marry both image and text, and resulted in a pleasing solution.

5. Invitation design– Project was added to workload rather quickly, to answer a need to further explain product to select customers . They required a classy looking invite, one to make the recipient very honored and grateful to receive. The ticket arrived in it’s own carrier, to remove as shown below left.

6. Trade show banners– A major need upon my hire was a necessity to attract attention at various trade shows. Bright colors and interesting graphics were created to draw any potential customer to the booth.

7. Training Certificates– Project intended to upgrade current stock of training certificates. Since the majority of truly certified consumers were adult, the certificates needed to be upgraded. My solution was to make them similar to other wall documents, such as certifications, awards and diplomas. Seal was created in photoshop.

8. RealCare Pamphlets– Asked to take stock of all RealCare Baby materials and join them in one cohesive identity. The curve is a shape reflected in the logo, and also can be seen as an allusion to pregnancy and the “protection” of motherhood.

9. yStart Handouts– yStart’s corporate identity was already established before my hire, so my task was to take elements of those sell sheets and brochures and water them down for yStart informational pamphlets.

10. yStart Magazine Ad– Advertisement for yStart program in ½ page ad in target market magazine. Using minimal graphics from already designed yStart pamphlets to avoid clutter, created a layout more reliant upon info than looks. The quotations were given added punch with the quotation marks, while the text block was separated into two different informational segments rather than one big info block.

11. Medical Art– Volunteered to draw clinical art for FAS (Fetal Alcohol Syndrome) and DAD (Drug-Affected Demonstrator) without incurring added company expense. Marker and colored pencil on marker paper, scanned In and touched up in photoshop.

12. FAS Curriculum– First full curriculum design project. Wanted to convey visually the stark, clinical and shocking element of the content. Designed cover, page headers and iconography.

13. DAD Curriculum– Sister product to FAS, curriculum expansion allowed both DAD and FAS their own curriculums. DAD also followed same formula for product line: clinical, stark and shocking, to emulate the content and subject matter.

14. BIC Curriculum– First curriculum project with complete artistic control, which was a European version of the popular RealCare product. Produced every art need, from cover to layout design, PowerPoint layout design and project photography.

15. Curriculum Revamps– Asked to upgrade older and lesser known products (left) into eye-catching covers (right) that would evoke a sales response from prospective customers. Color infusion and clever graphics usage elevated the products nicely, stimulating sales across the board.

16. Curriculum-on-CD– One of my final tasks as designer was to not only upgrade the look of all saleable curriculum, but also design cover sleeves and labels for electronic curriculum.

17. First complete live photography assignment for a project. Learned to take what the subject gives you yet still accomplish what is needed for the project. Photography/BIC Project–