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Josh Murdock
@PROFESSORJOSH
“Networking in the 21st Century
is all about understanding who
your networking with and the
mediums they prefer.” – Josh Murdock
1. Find a Person’s Preferred
Communication Channel
2. Say Just Enough
3. Don’t Expect a Response
4. Clarify Early
5. What You Want is Not the
Point
6. Be Open Without Needing
7. Give Space
“Social Media provides the
opportunity to connect
yourself to content and
people in an amazing way”
– Josh Murdock
#SocialGood
Sharing a cause
Tagging Donors & Linking Connections
Sharing Content
Making Personal Connections
Facebook Pages vs. Groups
”We don’t have to be friends to connect”
Pages – act as a brand Groups – act as a person
Facebook Groups
”We don’t have to be friends to connect”
Create a space to share,
question, poll, chat, update a
variety of people with similar
interest.
Secret: Only members see the
group, who's in it, and what
members post.
Closed: Anyone can see the
group and who's in it. Only
members see posts.
Open (public): Anyone can see
the group, who's in it, and
what members post.
Groups for Schools: Requires
mail.valenciacollege.edu or
valenciacollege.edu address
“The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.”
- Jonathan Zittrain
–Harvard Law Professor & Internet Expert
5 Reasons to Use Twitter
1. Personal Connections
2. Keeping up with the News
3. Networking
4. Advice
5. Marketing
Tweepsmap.com Your Global Network
Twitter Hashtags
The # symbol, called a
hashtag, is used to
mark keywords or
topics in a Tweet. It
was created
organically by Twitter
users as a way to
categorize messages.
Example:
#edtech #highered
#SXSWedu #elearning
Twitter Chat
vizualize.me: infographic resume
Strikingly.com: personal website
Evernote App is easy way to turn
business cards into contacts with just a
quick snap.
Evernote
LinkedIn
Groups
Increase your
exposure and
be known as
expert in a
field
FREE Blog Host:
Wordpress: http://wordpress.com
Blogger: http://blogger.com
Weebly: http://weebly.com
LiveJournal: http://livejournal.com
Why Blog?
• Show Knowledge of Subject
• Become Content Expert
• You Enjoy Blogging
• Meet Fellow Bloggers
• Internet Search Traffic
http://www.meetup.com/
You can access your bookmarks everywhere
you go
You can share your bookmarks with others
You can organize by stacks and tags
You can subscribe to favorite users
You can search and explore
http://www.delicious.com/professorjosh
Social Bookmarking
QR Code: Barcode to a link
Top 10 QR Code Generators:
http://freenuts.com/top-10-free-online-qr-code-generators/
Types of Codes:
URL (web links)
Email
Phone Number
Text
Contact Info
Google Maps
App Store
#SocialGood
@professorjosh
Facebook.com/professorjosh
josh@professorjosh.com
jmurdock3@valenciacollege.edu
Facebook www.facebook.com
• Mashable’s The Facebook Guide Book
http://mashable.com/guidebook/facebook/
• Facebook Privacy: 10 Settings Every User Needs to Know
http://mashable.com/2011/02/07/facebook-privacy-guide/
• How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73
• Facebook Privacy Help Topic http://www.facebook.com/help/privacy
• Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-
page-vs-group/
• Professor Josh http://facebook.com/professorjosh
Twitter www.twitter.com
• Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/
• What’s a Twitter Chat?
http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/
• How to Run a Successful Twitter Chat
http://mashable.com/2009/12/08/twitter-chat/
• AFC Twitter http://twitter.com/myafchome
• Professor Josh http://twitter.com/professorjosh
Delicious www.delicious.com
• 7 Things You Should Know About Social Bookmarking
http://net.educause.edu/ir/library/pdf/ELI7001.pdf
• Social Bookmarking in Plain English http://www.commoncraft.com/video/social-
bookmarking
• Professor Josh http://delicious.com/professorjosh
Blogs www.wordpress.com
• Wordpress.com Support http://en.support.wordpress.com/
• 19 Reasons You Should Blog http://thefuturebuzz.com/2009/05/10/reasons-
you-should-blog-and-not-just-tweet/
• Professor Josh http://professorjosh.com
Various Social Media Tools
• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts)
• Google+: https://plus.google.com/ (Latest Social Networking via Google)
• SlideShare: http://slideshare.net/jmurdock3
• YouTube: http://www.youtube.com/ (who doesn’t know about this?)
• LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network)
• Flickr: http://www.flickr.com/ (photo sharing & exploring galore)
• The Shy Connector: http://bit.ly/shyconnector

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Networking in the Digital Age

  • 2.
  • 3. “Networking in the 21st Century is all about understanding who your networking with and the mediums they prefer.” – Josh Murdock
  • 4.
  • 5. 1. Find a Person’s Preferred Communication Channel 2. Say Just Enough 3. Don’t Expect a Response 4. Clarify Early 5. What You Want is Not the Point 6. Be Open Without Needing 7. Give Space
  • 6. “Social Media provides the opportunity to connect yourself to content and people in an amazing way” – Josh Murdock
  • 7.
  • 9. Sharing a cause Tagging Donors & Linking Connections Sharing Content Making Personal Connections
  • 10. Facebook Pages vs. Groups ”We don’t have to be friends to connect” Pages – act as a brand Groups – act as a person
  • 11. Facebook Groups ”We don’t have to be friends to connect” Create a space to share, question, poll, chat, update a variety of people with similar interest. Secret: Only members see the group, who's in it, and what members post. Closed: Anyone can see the group and who's in it. Only members see posts. Open (public): Anyone can see the group, who's in it, and what members post. Groups for Schools: Requires mail.valenciacollege.edu or valenciacollege.edu address
  • 12. “The qualities that make Twitter seem insane and half-baked are what makes it so powerful.” - Jonathan Zittrain –Harvard Law Professor & Internet Expert
  • 13. 5 Reasons to Use Twitter 1. Personal Connections 2. Keeping up with the News 3. Networking 4. Advice 5. Marketing
  • 15. Twitter Hashtags The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. Example: #edtech #highered #SXSWedu #elearning
  • 17.
  • 20. Evernote App is easy way to turn business cards into contacts with just a quick snap. Evernote
  • 21. LinkedIn Groups Increase your exposure and be known as expert in a field
  • 22.
  • 23.
  • 24. FREE Blog Host: Wordpress: http://wordpress.com Blogger: http://blogger.com Weebly: http://weebly.com LiveJournal: http://livejournal.com Why Blog? • Show Knowledge of Subject • Become Content Expert • You Enjoy Blogging • Meet Fellow Bloggers • Internet Search Traffic
  • 26.
  • 27.
  • 28.
  • 29. You can access your bookmarks everywhere you go You can share your bookmarks with others You can organize by stacks and tags You can subscribe to favorite users You can search and explore http://www.delicious.com/professorjosh Social Bookmarking
  • 30.
  • 31. QR Code: Barcode to a link
  • 32. Top 10 QR Code Generators: http://freenuts.com/top-10-free-online-qr-code-generators/ Types of Codes: URL (web links) Email Phone Number Text Contact Info Google Maps App Store
  • 35. Facebook www.facebook.com • Mashable’s The Facebook Guide Book http://mashable.com/guidebook/facebook/ • Facebook Privacy: 10 Settings Every User Needs to Know http://mashable.com/2011/02/07/facebook-privacy-guide/ • How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73 • Facebook Privacy Help Topic http://www.facebook.com/help/privacy • Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook- page-vs-group/ • Professor Josh http://facebook.com/professorjosh Twitter www.twitter.com • Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/ • What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/ • How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-chat/ • AFC Twitter http://twitter.com/myafchome • Professor Josh http://twitter.com/professorjosh
  • 36. Delicious www.delicious.com • 7 Things You Should Know About Social Bookmarking http://net.educause.edu/ir/library/pdf/ELI7001.pdf • Social Bookmarking in Plain English http://www.commoncraft.com/video/social- bookmarking • Professor Josh http://delicious.com/professorjosh Blogs www.wordpress.com • Wordpress.com Support http://en.support.wordpress.com/ • 19 Reasons You Should Blog http://thefuturebuzz.com/2009/05/10/reasons- you-should-blog-and-not-just-tweet/ • Professor Josh http://professorjosh.com Various Social Media Tools • Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts) • Google+: https://plus.google.com/ (Latest Social Networking via Google) • SlideShare: http://slideshare.net/jmurdock3 • YouTube: http://www.youtube.com/ (who doesn’t know about this?) • LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network) • Flickr: http://www.flickr.com/ (photo sharing & exploring galore) • The Shy Connector: http://bit.ly/shyconnector

Notes de l'éditeur

  1. My best friend Carlos tweets Bess (Central Florida Top 5) who gets me involved with blogging community & CFLBlogCon
  2. Find a Person’s Preferred Communication Channel – Lesson: Go where they are Say Just Enough – Lesson: Less is more Don’t Expect a Response – Lesson: Say what you need to and then let it go Clarify Early – Lesson: Say it up front What You Want is Not the Point – Lesson: No one knows what the future may hold, so make the moment count. Ensure the door stays open even if no one is walking through it right now Be Open Without Needing – Lesson: Speak from openness rather than need Give Space – Lesson: Focus on thoughtful insight instead of continual contact
  3. http://www.youtube.com/watch?v=3SuNx0UrnEo&feature=player_embedded
  4. https://twitter.com/search/realtime?q=%23AFC63&src=typd
  5. What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-twitter-chat/
  6. http://www.youtube.com/watch?v=603Gat8PO2k&feature=plcp
  7. 34% of bloggers post opinions about products & brands. 78% Consumers trust peer recommendations only 14% trust advertisements Research Products, Ask Questions, Sales/Coupons