This session will provide tangible ideas for using LinkedIn, Facebook and Twitter to effectively engage and steward your donors and community supporters. Presenter Josh Murdock is an EdTech blogger who’s sits on the planning team for FLBlogCon and was active supporter of the recent Blogging for Good initiative. He has covered local and national technology and educational events and loves talking about apps, startups, innovation, and food trucks. A member of Social Media Club, Josh also mentors at Startup Weekend Orlando. Fondly called “Professor Josh” he has presented at numerous conferences and has served on the planning team for iSummit, TechVenture, Venture Lounge, and Florida Bloggers Conference. He is an educator, instructional designer, tech nerd, foodie, photographer, sketch artist and all around geek.

1. #SocialGood
@professorjosh

2. #SocialGood

3. #SocialGood
What I learned about the world
yesterday through social media.

4. “Networking in the 21st
Century is all about
understanding who your
networking with and the
mediums they prefer.” – Josh
Murdock
#SocialGood

5. #SocialGood

6. 1. Find a Person’s Preferred
Communication Channel
2. Say Just Enough
3. Don’t Expect a Response
4. Clarify Early
5. What You Want is Not the
Point
6. Be Open Without Needing
7. Give Space
#SocialGood

7. “Social Media provides the
opportunity to connect
yourself to content and
people in an amazing way”
– Josh Murdock
#SocialGood

8. #SocialGood

9. #SocialGood

10. #SocialGood
Sharing a cause
Tagging Donors & Linking
Connections
Sharing Content
Making Personal Connections

11. Facebook Pages vs. Groups
”We don’t have to be friends to connect”
Pages – act as a brand Groups – act as a
person
#SocialGood

12. Facebook Groups
”We don’t have to be friends to connect”
Create a space to share,
question, poll, chat,
update a variety of people
with similar interest.
Secret: Only members see
the group, who's in it, and
what members post.
Closed: Anyone can see the
group and who's in it. Only
members see posts.
Open (public): Anyone can
see the group, who's in it,
and what members post.
Groups for Schools:
Requires
mail.valenciacollege.edu or#SocialGood

13. #SocialGood: Sevenly

14. “The qualities that
make Twitter seem
insane and half-baked
are what makes it so
powerful.”
- Jonathan Zittrain
–Harvard Law Professor & Internet Expert
#SocialGood

15. 5 Reasons to Use Twitter
1. Personal Connections
2. Keeping up with the
News
3. Networking
4. Advice
5. Marketing
#SocialGood

16. #SocialGood: Caine’s Arcade

17. Tweepsmap.com Your Global Network
#SocialGood

18. Twitter Hashtags
The # symbol, called a
hashtag, is used to mark
keywords or topics in a
Tweet. It was created
organically by Twitter
users as a way to
categorize messages.
Example:
#socialgood
#nptech
#sm4sg
#charitytuesday

19. Twitter Chat

20. Analytic Tools

21. #SocialGood

22. vizualize.me: infographic
#SocialGood

23. What: CardMunch is easy way to
turn business cards into contacts
with just a quick snap.
Price: FREE
CardMunch
#SocialGood

24. #SocialGood

25. You can access your bookmarks
everywhere you go
You can share your bookmarks with others
You can organize by stacks and tags
You can subscribe to favorite users
You can search and explore
http://www.delicious.com/professorjosh
Social Bookmarking
#SocialGood

26. #SocialGood

27. #SocialGood

29. #SocialGood: Blogging for Good

30. FREE Blog Host:
Wordpress: http://wordpress.com
Blogger: http://blogger.com
Weebly: http://weebly.com
LiveJournal: http://livejournal.com
Why Blog?
• Show Knowledge of Subject
• Become Content Expert
• You Enjoy Blogging
• Meet Fellow Bloggers
• Internet Search Traffic
#SocialGood

31. http://www.meetup.com/#SocialGood

33. QR Code: Barcode to a link
#SocialGood

34. Top 10 QR Code Generators:
http://freenuts.com/top-10-free-online-qr-code-generators/
Types of Codes:
URL (web links)
Email
Phone Number
Text
Contact Info
Google Maps
App Store
#SocialGood

35. #SocialGood

36. @professorjosh
Facebook.com/professorjosh
josh@professorjosh.com
jmurdock3@valenciacollege.
edu
#SocialGood

37. Facebook www.facebook.com
• Mashable’s The Facebook Guide Book
http://mashable.com/guidebook/facebook/
• Facebook Privacy: 10 Settings Every User Needs to Know
http://mashable.com/2011/02/07/facebook-privacy-guide/
• How to protect your Facebook Timeline privacy - http://cnet.co/n4aL73
• Facebook Privacy Help Topic http://www.facebook.com/help/privacy
• Facebook Pages vs. Groups http://mashable.com/2009/05/27/facebook-
page-vs-group/
• Professor Josh http://facebook.com/professorjosh
Twitter www.twitter.com
• Mashable’s The Twitter Guide Book http://mashable.com/guidebook/twitter/
• What’s a Twitter Chat? http://professorjosh.wordpress.com/2011/04/18/whats-a-
twitter-chat/
• How to Run a Successful Twitter Chat http://mashable.com/2009/12/08/twitter-
chat/
• 30 Useful Nonprofit Hashtags and Twitter Chats
http://www.companykmedia.com/2011/05/18/30-super-useful-nonprofit-
hashtags-twitter-chats-too/
• Professor Josh http://twitter.com/professorjosh

38. Delicious www.delicious.com
• Delicious Help http://www.delicious.com/help
• 7 Things You Should Know About Social Bookmarking
http://net.educause.edu/ir/library/pdf/ELI7001.pdf
• Social Bookmarking in Plain English http://www.commoncraft.com/video/social-
bookmarking
• Professor Josh http://delicious.com/professorjosh
Blogs www.wordpress.com
• Wordpress.com Support http://en.support.wordpress.com/
• 19 Reasons You Should Blog http://thefuturebuzz.com/2009/05/10/reasons-
you-should-blog-and-not-just-tweet/
• Professor Josh http://professorjosh.com
Various Social Media Tools• Hootsuite: http://hootsuite.com/ (Social Media Dashboard, great for multiple accounts)
• Google+: https://plus.google.com/ (Latest Social Networking via Google)
• YouTube: http://www.youtube.com/ (who doesn’t know about this?)
• LinkedIn: http://www.linkedin.com/ (resume, jobs, professional network)
• Buffer: http://bufferapp.com/ (spread out your postings in Facebook, Twitter, and LinkedIn)
• The Shy Connector: http://bit.ly/shyconnector