This is version 2 of the "Extreme Presentation Makeover" slide deck. Still three tips, just better design. This was presented to the membership of the American Evaluation Association at a webinar on April 15, 2010

1. Moving Beyond Bullets:
Making Presentation
Slides Compelling
John Nash
Iowa State University
Educational Leadership and Policy Studies | HCI
jnash@iastate.edu | @jnash | http://edventureso.me

2. three tips!

3. first tip!
know your audience

4. Seven Questions to Knowing Your Audience!
1. What are they like?!
2. Why are they here?!
3. What keeps them up at night?!
4. How can you solve their problem?!
5. What do you want them to do?!
6. How can you best reach them?!
7. How might they resist?!
Duarte, 2008!
Flickr CC MS&T Center for ERP !

5. second tip!
let go of text

6. reduce
record
repeat

7. Flickr: cc Drunken Monkey
reduce

8. Utilization-Focused Reporting
Principles!
• Be intentional about reporting, that is, know the purpose
of a report and stay true to that purpose.
• Stay user-focused: Focus the report on the priorities of
intended users.
• Organize and present findings to facilitate understanding
and interpretation.
• Avoid surprising primary stakeholders.
• Prepare users to engage with and learn from “negative
findings.”
• Distinguish dissemination from use.
Quoted from Patton, 2008, p 509

9. Utilization-Focused Reporting
Principles!
• Be intentional about reporting, that is, know the purpose
of a report and stay true to that purpose.
• Stay user-focused: Focus the report on the priorities of
intended users.
• Organize and present findings to facilitate
understanding and interpretation.
• Avoid surprising primary stakeholders.
• Prepare users to engage with and learn from “negative
findings.”
• Distinguish dissemination from use.
Quoted from Patton, 2008, p 509

10. Utilization-Focused Reporting
Principles!
• Intentional
• User-focused
• Facilitate understanding
• Avoid surprising
• Negative findings
• Dissemination vs. use

11. facilitate understanding
Flickr: cc CWGL

12. Flickr: cc spoony mushroom
record

13. Flickr: cc sirwiseowl
repeat

14. third tip!
simplify displays of data

15. “…ornamentation can "
detract from credibility.”
Nancy Duarte
Duarte Design

17. Sawyer Elementary
Students
Teachers
Parents

18. Sawyer Elementary
Students
Teachers
Parents

19. “Sometimes…the best
chart is no chart at all.”
Nancy Duarte
Duarte Design

20. Knowledge Source Preference
Series 1
Evaluation
Coin Toss
Neighbor
Housepet
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%

21. flickr: cc danielbachhuber

22. go forth!!
• know your audience
• let go of text
• simplify your displays

23. questions?!
email :: jnash@iastate.edu
twitter :: @jnash
blog :: http://edventureso.me