1. STB
DigiTimes Research
羅 隆
e-mail tom.lo@digitimes.com
Knowledge Creates Power, We Create Knowledge.

2. STB
Digital Television
Broadcasting
Set-Top Box Industry
Hardware
Content Chip Set
De-Modulator
Tuner MPEG OEM Branding
RAM
STB Application
更 Middleware
CA
RTOS
Software
Consumer Electronic
DigiTimes Research 2005/4 -2-

3. STB
DTV
STB
CRT TV FPD TV
FPD TV
1930 1950 2000
DigiTimes Research 2005/4
STB 令
立 更 類
-3-

4. STB STB
STB
STB
HDTV
PVR
VOD
-4-

5. STB
-5-

6. Set Top Box
If This is Desk Top Then, This is Set Top!
-6-

7. STB
Satellite D/A…
Terrestrial
Cable
STB
-7-

8. STB
Satellite
Terrestrial
Cable
Internet
STB /
STB
-8-

9. STB
1.
2.
3.
了 理
行
-9-

10. ISDB-T
Terrestrial
ISDB-C
Cable
DSS
Satellite
ISDB-S -10-

11. STB
Terrestrial
STB
TV built-in Tuner
Cable
HDTV
STB
Satellite
Internet
-11-

12. STB
STB EPG Pay TV STB CA
EPG PPV
STB
STB PPV
PVR
EPG HD STB
PPV
PVR
STB
VOD
HD
Multi-tuner
EPG Electronic Program Guide
PPV Pay Per View
PVR Personal Video Recording
VOD Video on Demand
-12-

13. STB 1/2
行
STB
STB
STB STB
Pay TV都 STB
-13-

14. STB
2/2
STB STB
Operator 1 STB Maker A
Operator 2 STB Maker B
Operator 3 STB Maker C
Operator 4 STB Maker D
Operator 5 STB Maker E
零 STB 不
-14-

15. STB
Pay TV
數
數
FreeView VOD
ATSC PPV
PVR
SD/HD
Recording
-15-

16. STB
STB
-16-

17. STB
Middle
Tuner IC CA OEM Branding
ware
NDS Motorola
STM Humax
Philips VideoGuard OpenTV Thomson
Broadcom
Alps IrdetoAccess MediaHighway Pace
Philips
Thomson Nagravision PowerTV SA
LSI Logic …..
Samsung MediaGuard MicrosoftTV SONY
Zarlink
NEC… Viacess.. Tsunami Philips
…
Liberate… ADB…
-17-

18. STB
Tuner / MPEG-2
Demodulator de-multiplexer
SDRAM
SDRAM
MPEG-2
decoder
STB Controller ROM
SD MPEG-2
-18-

19. STB
Smart card /
Tuner Demodulator Descrambler
CA Module
MPEG-2
De-multiplexer
SDRAM
MPEG-2/4
decoder
Graphics
STB
processor
CA
MPEG-2 MPEG-4
CPU
Middleware Flash
memory
-19-

20. STB
Terrestrial Satellite Cable
solution
ST PVR
MPEG
Cable STB Cable Satellite Silocon Tuner
Satellite SoC
Broadcom gateway solution PVR
MPEG MIPS Core DOCSIS MAC HomePNA USB Ethernet
MAC
Cable Satellite MultiLynx DOCSIS MAC Cable
SoC
LSI Logic
C-Cube Microsystem MPEG decoder MIPS Core
MPEG TinyRISC
Terrestrial Cable Satellite STB
solution Cable STB PVR
Connexant
Globespan Virata MPEG DOCSIS modem
MPEG-2A/V encoder
DigiTimes Research 2005/4
-20-

21. STB
Application 1 Application 2 Application3
Middleware
CA
RTOS
Hardware
DigiTimes Research 2005/4
STB Condition Access CA Middleware
Middleware 不
-21-

22. Middleware
OCAP Open Cable
Application Platform
DigiTimes Research 2005/4 -22-

23. Condition Access
System
DirecTV, BskyB Stream,
VideoGuard News Datacom NDS
Viasat, CCTV, Voom……
Telepiu Stream
Irdeto Irdeto Access
Multichoice
Via Digital Quiero Dish
Nagravision Kudelski SA
Network
SECA (Canal+ Canal+ Canal Satellite
MediaGuard
Technologies) ITV Digital
TPS AB-Sat
Viaccess France Telecom
Arabesque SSR/SRG
DVB-CI CableCARD
-23-

24. ( )
OpenTV DVB MHP BskyB ViaDigital Senda
OpenCable Stream TPS Noos
ATSC DASE Echostar AT T…
JavaTV
Liberate(TV ATVEF AT T AOL Time Warner
Navigator) ATSC DVB Comcast Cox
MHP MediaOne Charter…
(WebTV ATVEF AT T UPC NTL
Microsoft TV) Telewest CWC TV
Cabo Charter…
Canal+ DVB MHP CanalSatellite Ondigital
(MediaHighway) ZeeTV AT T
WorldGate NA AT&T Comcast
(CableWare) Adelphia Cox
PowerTV(SofaSOFT) NA AOL Time Warner
DigiTimes Research 2005/4
-24-

25. STB
STB
-25-

26. STB
2004年 STB 狀 2004年 STB 狀
Pioneer ADB Others
2% 1% 4%
DVN
2% Thomson
Pace 12%
3% EchoStar
Panasonic 11%
3% Hughes
Other 8%
Motorola 58% Humax
47% 7%
Scientific-
Atlanta
38% Pace
2%
UEC
2%
In-Stat 2004/10
-26-

27. STB STB
STB
-27-

28. HDTV
Euro1080 2004
Sky 2006 HDTV
9 18 73
Premeire 2005 HDTV
57 33 10
DVB 2004/11
Middle ware
-28-

29. 2004
25%
VOD PVR
8%
67%
Pay TV
Broadcasting Flag
FCC CableCARD
-29-

30. 3.3 1.1
4
CA Middleware
STB
2005 3,000
2008
-30-

31. 400
Asia Pacific Europe Latin America North America Total
350
369.8
300
250
200
144.1
150 116.1
93.7
100
50
2.3
0
1995 2003 2004 2005 2010
Informa Media Group 2004/11
北 2004年數 49 2010年 降 31 2004年29
36 2004年 11 2010年 36.3
累 數 2004年 1.16 12
2010年 數 3.7 34
-31-

32. 60
Asia Pacific Europe North America Latin America Global
50 49.9
49.1
45.9
40
42.1
38.8
30
28
20 22.4
15.1 15
10 12.5
0
2001 2002 2003 2004 2005 2006 2007 2008 2009 2010
Informa Media Group 2004/11
北 數 2006年 2010年
-32-

33. STB
120
Cable Satellite Terrestrial Total
100 99.55
89.8 89.55
80 81.4 81.7
66.5
69.4 71.3
65.4 62.9
60 57.7
45.7
40
20
11.75 17.15
9.8 11.4 11 11.9 11.1
7.8 8.5 11.3
2.2 4.6
0
2003 2004 2005 2006 2007 2008
In-Stat 2004/10
-33-

34. STB
20
18 Terrestrial Cable Satellite 17.7
16
15
14
12 12.5
10 10.4
8
6
5.4 5.4
4.3 4.6 4.7
4 3.9
2.1 3.2 3.1
2
1.6 1.3
0 0 0.032 0.45
2003 2004 2005 2006 2007 2008 STB
2003 2008
Satellite 5% 25%
In-Stat 2004/10
DigiTimes Research 2005/4 Cable 16% 42%
Terrestrial 0% 31%
-34-

35. STB STB
STB
HDTV
STB
PVR
VOD
-35-

36. STB
SD HD
HD
HDTV+PVR
40G STB
160G
PVR/SVOD/
NVOD
STB
TVOD/IVOD
-36-

37. 5
HDTV
5,200
ATSC
ATSC
ISDB
ATSC
HD
1,550
1,000 DVB
2004 2005 2009
DigiTimes Research 2005/4 -37-

38. HDTV
30 base 30 for 1080i, 60 25 base 25 for 1080i, 50
for 720p for 720p
HDTV
Euro1080 2
HDTV
HDTV
MPEG-2 MPEG-4 H.264
北 HDTV MPEG-2 來
MPEG-4/H.264
-38-

39. HDTV
HDTV STB+
HDTV set+HDTV DVR
HDTV
DigiTimes Research 2005/4
-39-

40. CableCARD HD STB
CableCARD STB
Digital Cable
Ready TV CableCARD STB
Yes
Yes
Yes
HD Yes
PPV No Yes
EPG No Yes
VOD No Yes
No Yes
package
No Yes
Time Warner DigiTimes Research
2005/4
CableCARD Digital Cable Ready
CableCARD 數 STB
-40-

41. CableCARD
CableCARD
2004 Cable Ready
CableCARD Total CableCARD Total CableCARD
Brand Brand
Model Model Model Model
100
BenQ 0 6 RCA 16 20
Epson 0 2 Samsung 8 8
Hitachi 22 22 Sanyo 2 2
JVC 6 6 Sharp 15 16
3
LG 4 8 SONY 16 24
CableReady TV CableCARD
Mitsubishi 14 15 Toshiba 9 9 CES 2005/2
Panasonic 13 16 Zenith 0 9
CableCARD 不
Pioneer 6 6
CableCARD不
CEA HDTV Guide 2005/1
不
-41-

42. PVR
140.0
數 數 數 Total
120.0
114.8
31%
100.0
80.0
60.0
40.0
15.8
20.0 4.9 9.2
0.0
2003 2004 2005 2010
Media Research 2004/10
2004年PVR 900 PVR STB
2005年 數 1,500
PVR
2010年PVR 31 數 -42-

43. PVR
PVR
Broadcasting
Broadcasting
PVR
Internet
PVR
DigiTimes Research 2005/4
PVR
Internet
PVR
-43-

44. PVR
STB
STB TV Operator Subscriber
TV Set
力 PVR
來 PVR STB
TiVo 70%來 DirectTV DirecTV PVR STB
Comcast Motorola PVR TiVo TiVo
-44-

45. PVR
7%
120
109
100
81%
80
60
25
40 PPV
20
8
0
數 PVR
DigiTimes Research 2005/3
-45-

46. PVR
北 PVR
TiVo 2004 PVR
4 Europe
3rd Million Asia Pacific
9%
4%
5
3 Latin
America
2nd Million 0%
1
2
1st Million
5
1 North
America
87%
0
3Q'03 4Q'03 1Q'04 2Q'04 3Q'04 4Q'04 1Q'05
DigiTimes Research 2005/3
TiVo DigiTimes Research 2005/3
Sky Canal plus都 PVR
TiVo
-46-

47. STB PVR
STB
-47-

48. STB
DVD
STB
STB
tuner
tuner DVD
DVD
DVD
DVD tuner
DVD
DigiTimes Research 2005/4
-48-

49. PVR
92%PVR
60% 來 錄
PVR
-49-

50. PVR 2007
70
70
20 50
PVR
更
料
Time Warner PVR
STB 不
-50-

51. VOD
350 Cable NVOD Satellite NVOD Cable VOD DSL VOD Total
300 327
250
200
137
150
109
91
100
50
0
2003 2004 2005 2010
Informa Media 2004/7
-51-

52. VOD
VOD
SVOD
NVOD
TVOD
STB IVOD
VOD 路 行 令
路
VOD VOD PC 路
TV VOD
STB 不 類 VOD
-52-

53. VOD
VOD
Subscription
VOD
Near Video on STB
Demand 10
True Video on
Demand
Interactive
Video on
Demand
DigiTimes Research 2005/4
-53-

54. VOD
2004 VOD
Asia Pacific
16%
VOD
殺
North
Comcast America
2004年 4 50%
路 數年 Europe
VOD 54.5M 30%
Latin
America
4%
DigiTimes Research 2005/4
-54-

55. VOD
Disney MovieBeam SONY Picture 2006
Service
STB
100
STB $8.99
$1.99 3.99
160G
Samsung
Moviebeam terrestrial
STB (MTR-1120U)
MGM Paramount Sony
Universal Studios Warner Bros
Disney
MovieLink
$2.99 4.99
-55-

56. STB STB
STB STB
STB
STB
-56-

57. STB 1/2
A. B. STB
DTV
Broadcasting
STB
CE
STB
+
+
tuner DVD Built-in tuner -57-

58. STB 2/2
STB tuner PVR STB
Living Room
Room 1 Room 2
STB
-58-

59. STB
STB Pay TV in
house Pay
STB TV • STB
• • STB STB
•
•
•
STB
STB Power user
STB STB
STB
STB
STB
STB STB
STB
-59-