Local Marketing Automation: Translating National Strategies into Local Execution
Arpin Flyer 09 10 Final
1. TMP Directional Marketing is the largest local search marketing agency,
The Leader in with over 40 years of experience.
Integrated Print & Benefits of TMPDM vs. Local Sales
Online Local Search One stop shopping- one contact for all of your print and interactive needs
Experienced professionals with access to exclusive marketing research
Solutions Professional advising into integrated marketing solutions
Personalized service
Consumers reference multiple Special discounts and incentives negotiated on your behalf
media when searching for a Creative ad design services
local business
Print Directory and Advertising Recommendations
Identify your most relevant Yellow Pages directories based on usage,
demographics or PRIZM.
Source: TMPDM/comScore Local Search Usage Study, 2009
Identify an ad placement strategy and customize a Yellow Pages program
to meet your needs.
Online and Print Yellow Pages
are the top two media used Online Solutions
Our dealer- and local-level online solutions are designed to drive customers to
prior to making a purchase for
your local locations and turn a customer's brand awareness or company
“Moving and Storage” preference into a local sale.
Paid Search:
• Geo-focus
• Ability to manage both small & large campaigns
Search Engine Optimization:
• Long-Tail approach to SEM & SEO
Local Search:
• Local Listings Management
• Internet Yellow Pages
Our print and online solutions enable your business to be found when
Source: ISS Intermedia Shopping Study 2009, “Movers and Full consumers search. TMPDM takes the confusion out of local search.
Service Storage”
It’s Simple. It’s Easy. It’s Just One Phone Call Away.
Search with a local focus.
For more information regarding our services and how they can support your local search goals, please visit us online at
www.tmpdm.com or contact your account representative, Catherine Bartz, at 770.325.1207 or Catherine.Bartz@tmpdm.com.
2. The “Moving” Online Opportunity
In 2009, ‘Moving & Storage’ searches became more evenly split across all
three search sources1
The Movers category receives 17.5 million searches annually on
Internet Yellow Pages (IYPs)2
This category is ranked in the top 25% of all IYP categories based on
traffic3
Over 95 million moving-related searches occur annually on Google4
Source: 1TMPDM/comScore Local Search Usage Study 2009; 2YP & SuperPages searches based on Sept ‘09–Aug ‘10 traffic. All other
searches based on market share (comScore US Key Measures, March ‘10); 3YPA Industry Usage Study, 2009 4Google AdWords for
Moving & Storage Search Share five Moving- related keywords, Sept ‘10.
Local Packages
Our Capabilities: Yes, We Can...
Search Engine Marketing (SEM/SEO) Mobile Marketing (Directory, Search, Display, & SMS)
Increase the visibility of your website with sponsored/pay- Identify the most effective way for your business to reach the
per-click listings and ensure your website ranks well in search on-the-go consumer
engines for the most relevant search terms Display Advertising
Social Media (Facebook, Twitter, etc.) Target consumers based on geography, demographics, and
Establish your brand presence across multiple social platforms interest to drive branding, traffic, and leads to your website
Website Development Print Yellow Pages
Deliver interactive, user-friendly functionality that helps your Identify your most relevant Yellow Pages directories based on
website perform better and generate more sales usage, demographics or PRIZM
Internet Yellow Pages (YP.com, Yelp.com, etc.) Email Marketing & Direct Mail
Cover local, regional or national markets by providing your Provide you with a relevant, timely and personal way to reach
pertinent business information online your potential customers
Each service above can be purchased alone or as part of a customized marketing mix to meet your needs.
Search with a local focus.
For more information regarding our services and how they can support your local search goals, please visit us online at
www.tmpdm.com or contact your account representative, Catherine Bartz, at 770.325.1207 or Catherine.Bartz@tmpdm.com.