1. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
Social Developers London - May 2013
Smoking Hot
Social Campaigns

2. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
Talk to me: @LStacey
Who am I?
Lee Stacey , Engagement Consultant

3. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
wecreatedigital
experiencespeoplewant
toshare.
Usinginsight
analytics,
now

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beyond’s client list

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Mission Statement
Create a digital campaign to increase conversation
around the new Volkswagen Polo.
#Polowers
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http://vimeo.com/64216373
How?
DDB Spain created a Twitter race application. To win
the race, and ultimately a new Polo, users had to tweet
using the #polowers hashtag. The person in the lead
when the car stops wins the race.

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You can Win a car
The Thrill of the race
It’s so easy, why wouldn’t you?
The Cast:
Twitter
Microsite
Why care?
Why share?

7. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
Mission Statement
A brand new University in Istanbul, OZU University,
needed a social campaign to attract students.
Your Future
Facebook
Timeline
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http://vimeo.com/48746875
How?
41? 29! created a Facebook application which allowed
potential students to test-drive the new university via a
custom Facebook timeline. The detailed timeline peers
into a possible future for the prospective student
showing photos, comments and posts relating to
events that may happen while they partake in
university life.

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Why care?
Why share? Everyone wants to be a time traveller
It feels more about me than about the
university
You can win A scholarship
The Cast:
Facebook Timeline
Facebook App
Live Event

9. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
Mission Statement
Belgian beer manufacturer, Maes wanted to increase
its market share.
Free
Beer
© Copyright 2012 Beyond. All rights reserved. Private and Confidential
http://youtu.be/At2o2WWiku0
How?
With the help of TBWA Brussels it created a fully
integrated (digital, print, broadcast & social) campaign
to give every person with the surname “Maes” a free
barrel of beer. Via Facebook, they would then choose a
venue and invite 20 of their friends.

10. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
Why care?
Why share? It’s Free Beer - What’s not to love?
It’s inherently tribal
We like to feel like we’re part of
something bigger
The Cast:
Facebook Application
TV
Print
Outdoor

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Mission Statement
The Metropole Orchestra, Amsterdam, wanted to
increase awareness in order to prove a valid case for
funding.
Tweetphony
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http://vimeo.com/57377048
How?
Havas Worldwide Amsterdam worked with the
Metropole Orchestra to create an application that
allowed the user to record music in a Tweet. Many of
the tweets recreated went on to be played by the
orchestra.

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Why care?
Why share? Instant Creative Gratification
Feel good factor from helping out
Opportunity to participate in
something much bigger
The Cast:
Twitter
Custom web app
YouTube

13. © Copyright 2012 Beyond. All rights reserved. Private and Confidential
Lee Stacey
Engagement Consultant
+44 (0)2079 086565
+44(0) 7540 686704
lee@bynd.com
@LStacey
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