Contact us at info@advantageseo.net for more details.

1. Search Engine Optimisation | Pay-Per-Click | Social Media Marketing | Web Design
Search Marketing Agency
October 2010

2. About AdVantage SEO

3. Search Marketing Agency
Team of veterans with more than 20 years experience
 Executed digital campaigns in our previous capacity for:
About AdVantage SEO

4. Who We Are…
AdVantage SEO was founded by Adrian Ang and a group of online marketing
practitioners who, collectively have over 20 years of online marketing experience.
Individually, Adrian had been in the online advertising industry for 10 years. He had
joint the online industry early, even before the “Dot com” era started in Singapore.
Adrian is equipped with a wide ranging advertising experience from his stay with
Singapore Press Holdings (AsiaOne), Zenith Media (Zed Digital), Blu Inc, Yellow
Pages (Internet) and Kompass SEA.

5. Who We Are…
He was last hired as the Digital Manager with Zed Digital to head out the digital
expertise for its key account, Hewlett Packard. He is involved in both regional and
local marketing strategies and plans which helped made HP a preferred IT brand
today.
With a strong background in online directories and passion for Search Marketing,
Adrian forge ahead to set-up this entity to help clients leverage on the benefits of
search engine marketing and build themselves a business AdVantage over their
competitors.

6. Sponsor at ad:tech 2010
Strategic SEO Partner of Starcom Mediavest Worldwide
Official Search Marketing Partner of Asia Business Forum
(Part of the EuroMoney Group)
Strategic Partners

7. Speaking Engagements

8. Speaking Engagements
Speaker at ad:tech 2010
Speaker at Youth Marketing Asia 2010
Speaker at Global Brand Management
and Innovation 2010
Panelist at PR & Media World
Congress 2011

9. Who had we worked with?

10. Who had trusted us…

11. What do we do?

12. • Search Engine Marketing
• Online Advertising
• Mobile Marketing
• Email Marketing
• Social Media
• Rich Media Advertising
• Viral Marketing
• Media Planning
• Site Analytics
• Integrated Marketing
What can we do…

13. SEO Strategy

14. STEP 1 (BASIC) STEP 2 ( INTERMEDIATE) STEP 3 ( ADVANCED LEVEL)
DEGREEOFRELEVANCE
&SERPRANKING
THRESHOLD LEVEL OF IMPACT
INCREMENTAL IMPACT
AUDIT, IDENTIFICATION OF
GAPS & SET BENCHMARKS
CONTENT OPTIMISATION &
INTERNAL LINK BUILDING
STRATEGY
We are here
OPTIMISATION IMPACT
INTEGRATION OF SEO WITH
SITE ARCHITECTURE & KEY SEO
FACTORS WITHIN THE STYLE
GUIDES & STANDARDS

15. SEO Deliverables

16. Website & Strategic
Competitor Analysis
Keyword Identification
Keyword and Page
allocation
Rank check audit Code analysis
Sitemap Creation &
Optimization
Internal Management
Content Re-engineering
Anchor Text Optimisation
404 SEO Friendly Page
Creation
URL re-engineering
Meta Tag optimization

17. SEO Strategic Approach –
3 Key Steps (Off Page)
Development of a Link
Building Strategy
Search Engine Optimization Reporting
Keyword Ranking Report
Pages Indexed in Google and Yahoo
Backlinks in Google and Yahoo
Google PageRank
Additional data on page visits, page views, referrals
(* condition that website analytics is set-up and data provided)
Execution of Ongoing SEO
Link Building

18. SEO Scope Of Work

20. Case Study

21. Agency Client:
International Paint Company
1.Competitor analysis
2.Site Audit (Detailed 40
page audit and SEO Best
Practices)
3.Keywords Analysis &
Recommendations
4.On-page
recommendations,
approval and execution.
5.Off-page optimization
(Link Building Strategies)
1. Client was starting on
Search Marketing
Campaign.
2. They found direct
competitor is ranked
above them for
“paints” which is highly
competitive.
THE CHALLENGE THE APPROACH

22. SEO Site Audit: Findings
1 Page Size Over Limit 9 URL Canonicalization issues
2 Page Compression issues 10 Sitemap navigation issues
3 Meta Tag compliance 11 404 Error Page Management
4 Keyword Density
compliance
12 JavaScript issues
5 Semantic HTML Markup
Compliance
13 Meta Refresh code issue
6 URL Structure Compliance 14 Usage of Frames & Tables
7 Missing Robots.txt file 15 Internal Link Optimisation
8 XML Sitemap submission
not done
16 Low quantity and quality of
current Back Links

23. Organic Visits vs Total Site Visits : August 2010
Month Oct '09 Mar '10 Apr '10 May '10 Jun '10 Jul '10 Aug '10
Organic 988 2,855 2,743 2,697 3,116 3,689 4,379
Total Site 17,324 11,927 15,118 16,593 17,395 19,150 21,679
Month Oct '09 Mar '10 Apr '10 May '10 Jun '10 Jul '10 Aug '10
Organic 0% 189.0% 177.6% 173.0% 215.4% 273.4% 343.2%
Total Site 0% -31.2% -12.7% -4.2% 0.4% 10.5% 25.1%
% change is referenced from Oct 09 baseline
0
500
1,000
1,500
2,000
2,500
3,000
Oct '09 Nov '09 Dec '09 Jan '10 Feb '10 Mar '10
Traffic Sources to site: Organic vs Total
Organic
ACHIEVEMENTS:
Overall Organic traffic improvement of 343%
in 11 months!

24. Lesson Learnt:
Even if you have good content (keyword rich)
in your site, you may still be missing the boat!

25. “It was a good experience to have AdVantage SEO managed our
client’s SEO campaign.
AdVantage SEO started working with us in end September 2009 and
had helped our client achieved Top 10 ranking in Google Singapore in
less than 3 months.
According to Google Analytics results, AdVantage SEO had helped our
client increased organic site visits by 190%.
We are really happy with the results thus far and are extending our
working relationship with them as our strategic SEO partner.”
Ms Elaine Poh
Director
Starcom Media Worldwide
Client Testimonials

26. “AdVantage SEO had proven themselves in helping Weiken.com
increased our site traffic in less than two months.
They had helped us expanded more keywords which would not had
found us previously.
AdVantage SEO has exceeded our expectation for their customer
service and fast response time.
We had also introduced their services to our business partner.”
Vincent Neo, Managing Director
Weiken.com Interior Design Pte. Ltd.
Client Testimonials

27. “I am please to say it has been a wise decision to engage AdVantage SEO to
manage our SEO campaign.
According to Google Analytics, it showed that our site visits have increased by
46%!
Overall Pageviews have increased by 78% with enquiries to the “Contact Us”
page having an increase of 53%! This is really exciting.
Although you only started working with us beginning end September 2009 you
have helped us achieved Top 10 ranking in less than 3 months!
We are really happy with the results thus far and shall introduce and
recommend your services to business counterparts.”
- Mak Wei Jong, Managing Director
Cotton Care
Client Testimonials

28. “We have had a website for several years but it has mainly functioned as a
source of information for patients after a consultation.
The website, done by a top American firm, was really good but it was never
picked up by the search engines.
Advantage SEO started to help us to optimize the website to be picked up by
the search engines and within a month, we started appearing among the top
ten listings for some selected key words which translated into more enquiries
through the website.
They have turned our website site from being merely a resource for existing
patients to a marketing tool.
Thank you Advantage SEO."
Dr. SL Chan,
Aesthetic Reconstructive Jaw Surgery Pte. Ltd.
Client Testimonials

29. Build Yourself A
Business AdVantage!
Adrian Ang
Business Director
AdVantage SEO LLP
TEL : 9450 0295
adrian@advantageseo.net
www.advantageseo.net