Assignment #9 for the Media Strategy in Digital Communication course at the Copenhagen Business School, Spring 2011.

1. Assignment #9
Media Strategy in Digital Communication
Copenhagen Business School

2. Assignment #9: Tactics
Media Strategy in Digital Communication
Copenhagen Business School

3. You’ll have to setup
strategic communication
tactics for your company.
Smith’s Step 7

4. Strategic communication dimensions
Interpersonal
communication
Personal
involvement,
information
exchange,
special events

5. Strategic communication dimensions
Interpersonal Organizational
communication media
Personal General
involvement, publications,
information direct mail,
exchange, electronic
special events media, social
media

6. Strategic communication dimensions
Interpersonal Organizational News media
communication media
Personal General Direct news
involvement, publications, material, indirect
information direct mail, news material,
exchange, electronic opinion material,
special events media, social interactive news
media oportunities

7. Strategic communication dimensions
Advertising &
Interpersonal Organizational News media promotional
communication media media
Personal General Direct news Print advertising
involvement, publications, material, indirect media, electronic
information direct mail, news material, media advertising,
exchange, electronic opinion material, out-of-home
special events media, social interactive news advertising,
media oportunities promotional items

9. Finished?
Publish on the blogs.

10. Finished?
Comment on the blogs.

11. Finished?
That’s it.
You’ve just tricked the ninja for one more week.