Job Seeker Presentation: Building The Brand Called You
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How does personal branding impact your job search? This presentation goes through the steps of how you can build your personal brand to find your next career opportunity. Presentation made available by the Jobing Foundation.
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Job Seeker Presentation: Building The Brand Called You
- 1. Building the Brand Called You
- 4. How do you feel about a particular brand?
Notes de l'éditeur
- This presentation is about developing a personal brand. How you act before, during and after the job search has a strong impact on how others see you both for this job as well as for your future ability to receive promotions or your next job. Presentation is designed to be 45 minutes, but can be shortened by skimming over select slides. And can be lengthened by adding discussion areas. Future note pages list potential discussion points.
- This is a great interactive slide to discuss what goes into a “brand”. What does the audience think is the brand? Just the logo? The name? Is there a difference between the brand of a product and a company brand?
- Interactive – reactions to brands
- Interactive – who are these people? Is there a “brand” attached to their persona?
- Interactive – Have students stand up and present their 30-second commercial (only for 1 hr or greater presentations). Provide feedback. Give an example of a 30-second commercial for yourself.
- Brand is not just about the resume and the application.. It’s how you carry yourself, what you can do to impress. Interactive – have students give examples of what is good/not so good.
- Include selling points in your resume. Quantify/Qualify statements. Give an example of how to quantify. Example: Received top quality service award 3 months in a row because of client comments submitted regarding customer service received
- Discuss basics of the resume. Importance of making resume customized to the job. Rule of thumb – physically pick up a piece of paper with 1/3 of the paper above the thumb. This is a visual about how important it is to tell the recruiter why you fit the job. And that it’s not their job to read between the lines to figure it out.
- Digital Footprint = how does it look to employers? Social networking sites profiles (MySpace, Facebook, etc.). Where else does your name appear on the internet?
- Interactive – What is proper etiquette for thank you note (generations discussions)? What is appropriate follow up? -- How to get a response?
- The job search does not stop with the offer letter. And how you act every day on the job affects your ability to receive a promotion, and a future job.