12. Model
~ 68% visit the home page directly
Therefore average unique visits : 68,000
average daily page views: 408000
Fixed cost pricing of 1 lakh
Amount in INR
14. GO MOBILE
37% of PC users have switched to a smartphone or tablet to
browse the Internet
We would like to increase the effectives of the adverts shown
to this 37% and counting
Increased effectiveness equals better revenue
Future roadmap to phase into the mobile app market
Source: NPD Group
17. Revenue Projections
PC Format (www.)
Mobile Compatible (m.)
% views on tab and
mobiles
30
30
Views
240000
240000
Total
CPM revenue
50
12000
70
16800
Increase in Revenue by 40 % for the 30% views that go mobile
Hence annual revenue for 2014 could increase from 14.46 Crores to
~ 16.1 Crores that’s a addition of 1.7352 Crores
Amount in INR
Source: anilbatra.com
Media Ant
18. Cost
Monthly Cost 59,700/- Rs
Annual Cost 7,16,400/- Rs
Percentage of cost to revenue 4.13%
Unlimited Mobile Page Views per Month
Unlimited Users
Adaptive Templating
Responsive Image Optimization
Mobile & Tablet Website Editor
24/7 Support Line
Pro Training Session
Service Level Agreement
Source: mobify.com
20. Model
Min. Billing
Rs. 40,000
Pricing
* Rs. 8 / captcha
1 captcha will deliver 10 impressions
Minimum booking 5000 captcha
Average captcha on the IR site 20,000
More can be added to increase revenue
Source: Media Ant
21. Revenue Projections
Year
Captcha
Rates
Total Revenue Yearly Average
2014
20000
8
160,000
19,20,000
2015
22000
8.25
181,500
21,78,000
2016
25000
8.7
217,500
2,610,000
2017
27000
9
243,000
2,916,000
2018
31000
9.4
291,400
3,496,800
2019
45000
10
450,000
5,400,000
Total
Amount in INR
18,520,800
Source: alexa and Media Ant
Indian enquire site compulsory captcha
Refresh button
22. Effective recall
On an average, on a relative basis, the type-ins increased
brand recall by 111%
Filters for captcha advertising, Geography (city level basis
the IP address)
Real time tracking of budget spent and performance
Bypass ad block
Source: The Department of Marketing, at The Wharton School
24. Target Online Behaviour then
Re-target
Demographic
Geographic
Time-based
Targeting
consumers based
on: age, gender,
socioeconomic
category and family
status
Targeting
audiences in a
given location:
country, region, city
Delivering
advertising
messages at
relevant periods of
the year or on
relevant days for
maximum impact
Contextual
Behavioral
Placing the
advertisement next
to related content
on the host website
Targeting based on
the past browsing
behaviour, interests
, types of
purchases
Retargeting/remessaging
Advertising to
prospective
customers who
showed interest in
a product or
abandoned during
purchase
Behavioral targeting increases conversion rates 8.5 folds*
*Measuring the effectiveness of online advertising, PwC
25. CPC Based Costing
Cost Per Click costing method to be followed as these
brands will be looking for more engagement that awareness
Example
CPC: 50 Rs
Impressions: 12000
Clicks : 10
Total cost: 500 Rs
Source: anilbatra.com
28. HINDI ADVERTS ON
HINDI VERSION
Connect better with the specific language speaking users
Language change made by choice
English adverts will not be received well
Effective in delivering better CMP for the Hindi version site
29. HOME ICON
Increase inter page links using the home icon
More pixels dedicated to left side banner advert
30. TOTAL TURN AROUND
Particulars 2014
Full Page FC
Mobile traffic
Captcha
CPC (Segmented)
Interlink Impressions
Language specific
Estimated additional revenue
Current revenue
Estimated Revenue growth
Amount in INR
Amount
5200000
17352000
1920000
4800000
1000000
2000000
32272000
144600000
22.32%
