This document discusses how to create effective sourcing campaigns to attract top talent. It recommends building customized web campaigns for specific university and business unit recruiting. These campaigns should include branded pages, videos, and links to social media. The document also recommends email campaigns to nurture interested candidates by providing ongoing relevant content. It emphasizes using a mobile-friendly join app to instantly engage candidates. Finally, it provides instructions on how to create these campaigns using the Jobvite Engage platform, including options for images, formatting, and collecting candidate information.

1. Making
Top
Talent
Come
to
You:
Sourcing
Campaigns
that
Work
Andre
J.
Boulais
Jobvite,
Strategic
Accounts
Director-­‐Engage
Tom
Mack
PG&E,
Sourcing
Supervisor

3. How
many
of
you
want
to
improve:
ü University
RecruiMng
ü RecruiMng
for
Business
Units
ü Event
RecruiMng
ü InternaMonal
RecruiMng
ü Veterans/Diversity
RecruiMng
ü Onboarding/Company
Referrals

4. Campaigns
101:
THE
HARDEST
PART
IS
DECIDING
WHERE
TO
START…

5. Campaigns
Bring
Top
Talent
to
You

6. Why
is
Mobile
Important?

7. TradiMonal
Job
Fair/University
RecruiMng

8. Customized
University
Campaigns

9. Customized
University
Campaigns

10. Business
Unit
Specific
Web
Campaigns
• Branded
for
your
company
• Specific
to
Business
Unit
• Links
to
CareerSite
posEngs
for
common
jobs
(i.e.
SoKware
Engineer,
Enterprise
Account
ExecuEve)
• Join
us
App
with
set
tags
• Ability
to
embed
video
• Links
to
our
Social
Media,
Blog
etc
Your
Logo
Here
ABC
company

11. InternaMonal
RecruiMng

12. Veterans/Diversity

13. Building/Maintenence
(Mexico)

14. Onboarding

15. Internal
Hiring
Page

16. Social
Media
is
Changing
RecruiMng

17. Amplify
Campaigns
on
Social
Media
Tie
your
hiring
iniMaMves
to
key
events
to
maximize
global
exposure
#MarchMadness

18. Sample
Results
1st
24
hours
#MarchMadness

19. Easily
Embedded
into
LinkedIn
Profile

20. WHAT’S
NEXT?
HINT:
EMAIL
CAMPAIGNS!
Now
That
They
are
Interested…

21. Bundle
Email
and
Web
Campaigns
Draw
in
passive
candidates
through
creaMve
web
page
campaigns
Keep
the
conversaMon
going
via
Email
Campaigns
Your
Logo
Your
Logo

22. Target
a
Specific
Group
Schedule
Targeted
email
campaign
for
previous
year’s
seasonal
retail
workers

23. How
your
email
campaign
looks
in
Outlook

24. View
in
Hotmail
Instantly
reach
100’s
of
college
students
the
day
of
your
event

25. Track
the
AnalyMcs
of
your
Email

26. AKA,
HOW
THE
HECK
DO
WE
DO
ALL
THIS
COOL
STUFF?
CreaMng
Your
Own
Campaigns
in
Jobvite

27. Creating a Campaign in Jobvite Engage
From Jobvite, click Campaigns and then Add Campaign.
Next, select “Email” or “Web Page”

28. CreaEng
a
Campaign
Full text editor
- Font format
- Bullet points
- Orientation
- Hyperlinks
- Add Images
- Coloring
- HTML coding
Branded
headers
& footers
Collect
information
through the
Join-Us App
Your
Logo
Here!

29. Join
Us
App
Tied
to
Customized
Email
Campaigns
to
Engage
Instantly
with
Candidates

30. Recap
• 70%
of
candidates
willing
to
listen
• Draw
them
in
with
visual
web
campaigns
• Nurture
your
talent
pipeline
with
targeted
email
campaigns
• Make
sure
when
they
are
ready
to
make
the
move
you’re
their
1st
choice!

31. Contact Info: Name Here
Andre.Boulais@Jobvite-inc.com
@AndreJBoulaisHe
@TomMackPGE
Email Here
THANK
YOU!