Excerpt only

1. SXSW: Visual Commerce Impact

2. 2/
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WHAT we’re seeing
WHY it matters
WHAT’s working
HOW to succeed4/
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3. Social. Smart.
Connected.
Early brands focused on engagement.
THE SWELL

4. The most authentic,
compelling and
abundant brand assets
available.
How to harness the entire wave?
THE WAVE’S TRUE VALUE
CC photo credit: Scottish Government

5. Brands miss out
on the wave’s
true value.
STILL SKIMMING THE SURFACE

6. Mobile first (& foremost): Why show Tinder? It uses visual simplicity to drive addictive engagement.
Visual potential is in our pockets – and it’s changing digital design.

7. 880 billion
photos will be
taken in 2014.
THE BIG PICTURE
Source: Yahoo

8. 63% agree:
customer photos
are more
trustworthy than
brand photos.
VISUALIZE THE TRUST GAP

9. #top5photos

10. Client:
Texas Tourism
User:
whitneyredman
Top Converter # 5

11. #placement
#shoppability
#promotion
3 VISUAL COMMERCE IMPERATIVES

12. Dolls Kill: Large, HQ photos

13. Pura Vida: Pairing

14. Which photos will yield the highest
conversion rates?
Photorank predictions

15. Photorank predictions
Dyson Drury Inn
15

16. #thankyou
Amy Lanigan
V.P. Client Strategy, Fluid
16
Ian Greenleigh
Director of Marketing, Olapic
@be3d @lanigan