The document discusses the democratization of technology and the rise of user-generated content. It describes how Shapeways, a 3D printing service, allows amateur users to design and create custom 3D objects without needing 3D design skills. Shapeways offers tools for users to customize existing designs or upload their own creations, which Shapeways then produces and ships to the customer. The goal is to make accessible digital manufacturing that empowers users to design physical objects that feel uniquely their own.