Slides from my presentation at Ignite Fort Collins #6. Watch this talk on YouTube: http://www.youtube.com/watch?v=YbOQ-LCWrR0

1. How Gestalt Psychology
Can Help You Make
Better High-Tech
Purchasing Decisions
Jochen Wolters

2. What you purchase
Image by Flickr/Philips Communications

3. What you experience
Image by Flickr/*Crazy Diamond*

4. Then again, sometimes…
Image by Flickr/El_Enigma

5. What makes the
Difference?

6. Gestalt
-noun, [guh-shtahlt, -shtawlt], (German):
The essence or shape of
an entity’s complete form.

7. Image by R. C. James

8. Sniff…!
Image by R. C. James

9. Closure

10. Similarity

11. Proximity

15. What’s a customer to
do?

16. Try
hands-on
before you buy!

17. nAha! !
nHuh? ≥ 2

18. And your “.” is?

19. Say No!
to designs that are
difficult to use

20. Learn more:
http://bit.ly/ignitegestalt
Jochen Wolters
http://polytropia.com
http://uiobservatory.com
@jochenwolters