This document provides an overview of the online learning platform Level-U. It was created to provide ongoing access to digital skills training for companies in Asia. Key points: - Level-U offers micro-lessons, courses in digital marketing/leadership, and tailored content for clients. - It uses a blended learning model of online and in-person training to help professionals continuously learn. - The platform aims to address gaps in current education and the lack of Asia-specific and practical digital skills training for professionals.

1. O n l i n e l e a r n i n g p l a t f o r m
1
THRIVE IN THE DIGITAL WORLD

2. “IT IS NOT THE STRONGEST OF
THE SPECIES THAT SURVIVES,
NOR THE MOST INTELLIGENT
THAT SURVIVES.
IT IS THE ONE THAT IS
MOST ADAPTABLE TO CHANGE.”
CHARLES DARWIN
2

3. THE WAY PEOPLE USE MEDIA
HAS CHANGED FOR GOOD
3
Online Video
64% of connected consumers in
Asia Pacific watch online video
content daily, spending an
average of 1.6 hours watching
online daily4
Shift to mobile
APAC has seen a 25% year-on-
year rise in active social media
users, and 35% year-on-year
hike in active mobile social
users2
Online businesses
Digital will help drive Southeast
Asia, what used to be one of the
most underdeveloped regions of
the world, into a US$200billion
economy by 2025 largely driven
by eCommerce, online media
and online travel.1
Consumers in control
Consumers have more choices
now than ever before – 82% of
consumers say they rely on their
mobile to search for information,
and get ideas when they are
shopping.3
1
TechWire Asia, E-commerce, online travel markets to push SEA into $200b economy by 2025, 13 Dec 2017
2
We Are Social, Digital in 2017
3
ThinkwithGoogle.com, I-want-to-buy-moments: How mobile reshaped the purchase journey, May 2015
4
TNS Global, Intelligence Applied, 64% of connected consumers in Asia Pacfic watch online video content daily

4. 4
DIGITAL BUSINESSES ARE LEADING
THE CHARGE
THE WAY BRANDS ENGAGE WITH
CONSUMERS HAS HAD TO CHANGE

5. 5
EVERY INDUSTRY IS UNDERGOING MASSIVE DISRUPTION
Travel Retail Media
Luxury Education Consumer
goods
Professional
services

6. 6
WHO ARE THE BRANDS WINNING
IN THIS NEW DIGITAL WORLD?
Brands who:
5 World Economic Forum Reports, Digital Transformation, Lego Group
6
Deloitte Corporate Learning in 2016, Ten trends shaping the future
7
Gearing Up for the Cloud, AT&T Tells its Workers: Adapt, or Else, The New York Times, Feb 2016
1. Adopt digital business practices
Lego Group leveraged digital technologies to transform their
business model in 2004, focusing on new revenue sources like
movies, mobile games and mobile applications to become one of
the most successful toymakers of today.5
2. Have learning as a core part of the offering
Training & development is the most coveted job benefit among
millennials in the workforce.6 AT&T offers core corporate education
for their staff to upskill in new technologies as they believe
companies who fail to do so will be managing decline in the next
few years.7

7. 7
A global study of more than 1,000 large companies already using or testing AI and machine-
learning systems by Accenture PLC has identified the emergence of entire categories of new,
uniquely human jobs. These roles are not replacing old ones. They are novel, requiring skills
and training that have no precedents.8
THE SUCCESSFUL BUSINESS OF
THE FUTURE IS ONE THAT KNOWS
HOW TO CONTINUOUSLY LEARN
8
MIT Sloan Management Review, The Jobs that Artificial Intelligence will Create, Magazine: Summer 2017 Issue

8. 8
THE SUCCESSFUL PEOPLE OF THE
FUTURE NEED TO BE ADAPTIVE
E m b r a c e
c o n t i n u o u s
l e a r n i n g
H a v e
d i g i t a l
k n o w l e d g e
a n d s k i l l s
C o m f o r t a b l
e w i t h
c h a n g e
A r e
c r e a t i v e
p r o b l e m
s o l v e r s
I n f o r m a t i o n
s e e k e r s

9. 9
49% of companies
are currently using
marketing
automation10
AI doing predictive
analytics for push
ads, audience
profiling and
remarketing
Data and programmatic
to inform creative
messaging and create
dynamic ads
AI ISN’T COMING, IT’S ALREADY
HERE - PEOPLE’S JOBS ARE
GOING THROUGH A RAPID
CHANGEExisting technology could automate 45 percent of activities people are paid to do9
9
McKinsey & Company, Where Machines Could Replace Humans And Where They Can’t Yet, July 2016
10
CMO.com 15 Mind-blowing stats about marketing automation

10. According to the Digital Marketing Institute, despite more than 900 candidates claiming
that they were digitally equipped, only 7% had entry-level skills in key areas11
10
CURRENT DIGITAL KNOWLEDGE IS
LACKING
11 Telegraph Connect, How do you solve a problem like digital skills in marketing? December 2016

11. 11
CURRENT EDUCATION SYSTEMS
AND WORKPLACES ARE NOT
GEARED UP FOR THIS
In a BCG and Google survey12,
said their senior leaders
emphasise the importance of
marketing in a digital world
60%
But only
said their managers provide
resources and investment
around marketing innovations
29%
12 BCG and Google, Talent Revolution Survey, 2015

12. 12
WE UNDERSTAND THE PROBLEM
The 2018 Brand Marketer The 2018 Agency The 2018
Talent Management
Keeping up with trends and
technology to have a better
conversation with their
agencies
Training junior staff
Senior staff to build
knowledge to have more
effective communication with
their teams
High agency churn rates
because employees feel like
they are not being invested in
Employees who go through
online training find it hard to
bridge what they learn to real
life
Learning solutions presented
are Western-centric and not
specific to Asian markets
Time poor, low priority
*Findings based on interviews with respective marketers

13. 13
THAT’S WHY WE’VE BUILT LEVEL-U
B l e n d e d
L e a r n i n g :
O n l i n e &
i n - p e r s o n
P r a c t i c a l
A p p l i c a t i o n
: n o t j u s t
t h e o r e t i c a l
A s i a -
S p e c i f i c
C o n t e n t :
C o n s t a n t l y
U p d a t e d
M i c r o -
l e s s o n s :
E a s y o n t h e
g o a c c e s s

14. Level-U is an online learning platform created to provide ongoing access
for companies to training materials for their teams in order to build digital
understanding and capability
14
WHAT IS LEVEL-U?

15. WHAT IS LEVEL-U?
15
Online Learning Platform
Multi-device responsive platform to access
your learning material at anytime of the day
Micro-lessons
Bite-sized short form videos that address
one learning objective at a time
Digital Marketing &
Leadership Courses
Content of courses focus on digital, marketing,
media, creative thinking and leadership
Asian Content
Content tailored specifically around
Asian markets
Practical Application
Not just theoretical learning, but
guidance on working on real-life work
Blended Learning
Online and in-person training

16. THE ONLINE LEARNING PLATFORM
We are creating a library of general training modules as well as tailored content created specifically for individual client
needs. All clients want to know how training materials are directly relevant to them, in there specific context in their
country, industry and company.
MAIN FEATURES AND FUNCTIONALITIES:
CLIENT TAILORED
CONTENT
Giving access to both
general and company
specific training content
SHORT-FORM
EDUCATIONAL VIDEOS
General digital marketing
and media concepts
Bespoke content tailored
to the needs of client
LEARNING PATHWAYS
Learning plans provided
for individuals to follow
dependent on their goals
ASSESMENT &
CERTIFICATION
Testing and quizzes to
measure progress
COMMUNITY & FORUM
Community and forum to
answer questions and
guide discussion
REPORTING
Tracking to show learning
professionals and managers
the training engagement
and progress
16

17. 17
HOW IT WORKS
Audit &
Planning
Online
Learning
Blended
Learning
Certificate
of
Completion
We would work with your
talent development
department to run a skills
audit to understand the
needs of your organisation
before building customised
learning pathways and
content.
Pay a per head license fee
to access the course
program prepared for your
organisation. Users can
access micro-lessons at
anytime of the day via any
device, taking autonomy of
their learning.
We organise in-person
training and workshops
for your teams to follow
up on what they have
learnt in the online course
To reward users for their
learning, we offer
certification and badges
that can be included in
their LinkedIn profiles

18. 18
Login All Courses page
Lesson QuizLearners’ Dashboard
PLATFORM SCREENSHOTS
Bespoke Company Content
Main Site (Level-U.com)

19. Group gives a chance for people to ask
questions about any of the lessons or about
marketing in general
19
LEVEL-U COMMUNITY
Everyone with access to Level-U would gain
access to the Level-U Facebook Group
We believe in the value of discussion when
it comes to learning –everyone has their
own experience and it would serve as useful
information for learners
Members can expect moderation, upload of
fresh video and resources from community
members

20. 20
FORMULATED BASED ON ADULT LEARNING PRINCIPLES
Self-directed
Adults take responsibility for their
own learning
Pragmatic
Adults learn best when there is a
focus on real-life problems
Build
Competence
Adults respond to reinforcement
& need to maintain self-esteem
Be Active
Adults learn best in a
collaborative environment

21. 21
HOW LEVEL-U ADDRESSES ADULT LEARNING
Principle Meaning… Complementary Level-U Feature How?
Self-directed Adults take responsibility for their
own learning
Micro-learning Bite-sized short form videos
accessible at any time of the day
Pragmatic Adults learn best when there is a
focus on real-life problems
Asian Content
Blended learning
Content tailored to Asian markets
In-person trainings and workshops
after completion of courses to apply
what is learnt to actual work
Build Competence Adults respond to reinforcements
and need to maintain self-esteem
Quizzes
Certification
Quiz upon completion of every topic
to reinforce learning
We are in the process of partnering
with industry bodies in marketing and
media to LinkedIn to demonstrate
skillset knowledge
Be Active Adults learn best in a collaborative
environment
Discussion boards & Forums Community to discuss questions and
answers with regards to learning
material

22. 22
70:20:10 LEARNING MODEL
70 Learning through Experiences
Through day-to-day tasks, challenges and practice
20 Learning through Others
Through coaching, personal networks and
collaborative actions
10 Learning through Formal Training
Through traditional courseware instruction and
other educational events

23. 23
PRICING
Starter
Access specific individual
courses
Premium
Access to all courses
2 x 1:1 coaching sessions
with you or your team
Enterprise
Pricing available upon
request
Unlimited courses,
bespoke content tailored
to your organisation.
Custom solutions for
organisations with over
100 learners

24. 24
Contact us to find out how you can
build the digital capability of your
teams across Asia today.

25. Contact us today for a trial login:
Re/Digital
14E Keong Saik Road
Singapore 089121
+65 9017 4581
jodie.collins@re.digital
25
ACTIONS